Business Wars

New episodes come out every Monday and Wednesday for free, with 1-week early access for Wondery+ subscribers.Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

https://wondery.com/shows/Business-Wars/

Eine durchschnittliche Folge dieses Podcasts dauert 24m. Bisher sind 438 Folge(n) erschienen. Dieser Podcast erscheint alle 2 Tage.

Gesamtlänge aller Episoden: 7 days 1 hour 17 minutes

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episode 1: Ford vs Chevrolet - Tin Lizzie Becomes Roadkill


In 1896, Henry Ford puttered around Detroit streets testing his “Quadricycle.” This was the whimsical beginning to a revolution that redesigned the landscape of America. Cars changed the way America lived, worked, ate, shopped, and listened to music. And more than 100 years ago, the entire industry was a group of men, whose names are now emblazoned on every bumper, just hanging out at their local bar...


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 2018-07-03  31m
 
 

episode 1: Coke vs Pepsi - Cocaine is King


In turn of the century Atlanta, pharmacist John Pemberton has invented a dynamite health tonic with some secret ingredients his customers can’t get enough of. There’s only one problem. With the city about to go dry, the temperance authorities are coming for him. Pemberton needs to cook up a new recipe, fast — before his own demons tear him apart. And there’s another problem on the horizon. Its name is Pepsi-Cola. Support the show by supporting our sponsors! See Privacy Policy at https://art19...


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 2018-08-16  26m
 
 

episode 2: Ford vs Chevrolet - Detroit Joins the War


FDR believed that WWII was a contest of mass production. Whoever could build the most trucks, tanks, guns and airplanes would come out on top. What power could defeat the United States of America and its massive automobile industry? But for Roosevelt’s arsenal to work automakers will have to put aside their rivalries and retool. Support us by supporting our sponsors! Quip- Receive your first refill pack free when you buy a toothbrush at GetQuip.com/BW


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 2018-07-05  29m
 
 

episode 2: Coke vs Pepsi - Candy Monster


The cola cops are coming. Pepsi, an upstart Coca-Cola imitator, grabs its rival’s attention by serving up its own beverage to unsuspecting soda fountain customers. Coca-Cola moves fast -- but it’s not enough to stop Charles Guth, Pepsi-Cola’s new owner and the head of Loft Candy. He stays one step ahead of Coke with his dirty business practices. It’ll be up to lawyer and turnaround artist Walter Mack to stop the baddest man in the candy business...


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 2018-08-21  26m
 
 

episode 3: Ford vs Chevrolet - Fast and Sexy


In the 1960s, the biggest generation of Americans of all time are reaching driving age. They want cars, and they want them to be fast and powerful, and they want them now. The best showcase for these cars is by winning races, and in the 1960s, Ford and Chevy are gunning for each other at every turn. Support us by supporting our sponsors! Zip Recruiter - Get a free trial and learn how to hire smarter when you visit them at ZipRecruiter...


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 2018-07-10  30m
 
 

episode 3: Coke vs Pepsi - Cola über Alles


With world war on the horizon, Coca-Cola and Pepsi face a supply crisis. How to get enough sugar to continue bottling their sweet fizzy goodness? One man has the answer -- to secure its supply line, Coke must sell itself as the all-American cola. For GIs and liberated citizens the world over, Coca-Cola will become a symbol of hope. But the company’s all-hands patriotic marketing strategy leaves Pepsi out in the cold...


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 2018-08-23  24m
 
 

episode 4: Ford vs Chevrolet - Technology in the Fast Lane


It's been a hard fought battle for decades, and in the 1970s there's no signs of Ford or Chevrolet slowing down. But this time they're fighting on new grounds, ones dominated by Japanese cars. Honda, Toyota and Datsun dominate the market, and Ford and Chevy seem like they're just... running out of gas. Support us by supporting our sponsors! Slack - Where work happens. Visit slack.com to get communicating today


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 2018-07-12  33m
 
 

episode 4: Coke vs Pepsi - The Imitator's Revenge


Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once again—but Pepsi has another trick up its sleeve. The company is out for blood with the Pepsi Challenge, a nationwide taste test that will endanger the most precious part of Coca-Cola lore: its secret recipe...


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 2018-08-28  24m
 
 

episode 5: Coke vs Pepsi - No Sacred Cows


With the Pepsi Challenge under attack by Coke, Pepsi needs a new ad campaign. So the company turns for inspiration to the biggest pop star in the world: Michael Jackson. Meanwhile, Coca-Cola has a new chief executive who’s convinced tinkering with Coca-Cola’s prized formula is the key to winning the cola wars. He’ll stop at nothing to bring Coca-Cola fans New Coke—whether they like it or not.  Support this show by supporting our sponsors! See Privacy Policy at https://art19...


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 2018-08-30  26m
 
 

episode 6: Coke vs Pepsi - The Soda Revolt


Coke continues to grapple with Pepsi’s winning ads, but as Y2K nears both companies realize this isn’t just a cola war anymore. There’s more backlash for both companies, this time from schools. Coke and Pepsi are now seen as allies in America’s obesity. Both companies consider this but choose drastically different paths for the future. One gets as far away from soda as they can, the other doubles down...


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 2018-09-04  27m
 
 
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