The Category Queen Show

Meet Kinsey Machos. She's a corporate-ladder climber turned successful business coach and marketing strategist. Learn how she transitioned her life from a corporate grind to her dream life.

If you suffer from imposter syndrome, this episode is for you! You don’t have to know everything or have everything perfectly done to launch a business, create a program or share your expertise. Kinsey talks about the difference between an expert and an amateur, and how you can move past your feelings of imposter syndrome and step into the expert you are destined to be.

Despite a worldwide pandemic, Kinsey is celebrating her best months as a business owner yet. In this episode, Kinsey delves into how she was able to lean into her business and her audience, and really work at it, despite the external circumstances of a COVID-19. Hear her three biggest takeaways from the experience and learn how you, too, can apply them to your business regardless of the season you’re in as an entrepreneur.

The quickest way to build a business is by building an irresistible brand. In this episode, Kinsey goes into detail about the difference between a brand and a business and how creating a business gets so much easier when you have a BRAND to build on. Learn how to recognize the difference between the two, identify what your brand is, and how you can create “on-brand” content that builds the know, like and trust with your audience.

Attraction Marketing is a term that gets tossed around a lot in the marketing world. There’s a lot of misconceptions about what it actually is and how to implement it correctly, but if done well, it can be a primary audience growth and business builder for you and your brand...

If you look at your dream life and think, “I need to do xyz, and then I will reach my goals,” it’s time to do things differently. The gap between you and your dream life doesn’t actually exist! Stop reaching for the perfect strategies and actually start working on your business. In this episode, Kinsey talks all about the concept of “Be, Do, Have” and how it can change your business and change your life.

If you want to get known in your industry and become the expert in your niche, this episode is you. Kinsey talks about building connections and getting seen online, especially during the beginning phases of your business. Learn about all the steps you need to take in order to become the person people think of when they think of your niche.

In order to pull in more premium clients, you need to make both a shift in your marketing and your messaging. In this week’s episode, Kinsey discusses the importance of speaking to the top 1% of your market and gives you some strategies to create that bigger momentum you have been searching for.

If you feel like there’s never enough time in the day to work in your business, this is the episode for you! No matter what season you’re in, Kinsey covers business growth hacks and time management tips so you can get clearer on the things you should be spending time on to get BIGGER results in your business...

Everything starts from the offer and having the clarity in your offer will drive everything else in your business. Kinsey shares the three biggest mistakes that she sees in the market when it comes to having a signature offer or not...