Data Driven CX

Data Driven CX is THE podcast, where you learn all about Data Driven Customer Experience. For leaders in Marketing, CX, Digital, Data, Information and IT who want to learn more on HOW to make use of data to successfully engage with customers and transform CX in their organizations. In this podcast, the fundamentals of Data Driven CX are explored in conversations with industry thought leaders and successful business leaders. You learn trends, industry standards, how to tackle challenges, practical tips and best practices on: 1. Connecting customer data to make better CX decisions; 2. Creating Trusted data by making the process transparent; 3. Experimenting and innovating based on data; 4. Turning data into Actionable insights; 5. Driving Adoption of a data culture and new technologies to support it. The host of this Informatica podcast is Nienke Bloem CCXP, global expert in CX who interviews thought leaders, experts, and business partners, to dive into the world of data driven CX.

https://www.informatica.com

Eine durchschnittliche Folge dieses Podcasts dauert 28m. Bisher sind 10 Folge(n) erschienen. Dieser Podcast erscheint wöchentlich.

Gesamtlänge aller Episoden: 4 hours 52 minutes

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episode 10: With Guest Jennifer Belissent: Data Driven CX in the Telco Industry


Meet Jennifer Belissent, Principal Data Strategist at Snowflake. As our guest in this episode of the Data Driven CX podcast series, she will put a spotlight on what data means within Telco companies and beyond. She will share some fascinating examples of


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 November 18, 2022  28m
 
 

episode 9: With Guest Chris Poad: Data Driven CX in the Retail industry.


This episode will look at the topic of Data Driven CX in the Retail industry. Meet Chris Poad – currently Managing Director, Retail Solutions EMEA at Google Cloud, and with an impressive career at leading retailers such as Otto Group, Amazon, and Tesco. G


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 August 5, 2022  27m
 
 

episode 8: With Guest Trevor Hodges: Data Driven CX at a strategic, tactical, and operational level.


Meet returning guest Trevor Hodges, who will build upon the CX Data Strategy topic from episode two. The conversation will look at Data Driven CX at a strategic, tactical, and operational level. How do you organize at each of these levels, what are some k


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 December 2, 2021  33m
 
 

episode 7: With Guest Jennifer McGinn, Senior Director of Product Marketing at Informatica


In this episode you will meet Jennifer McGinn, Senior Director of Product Marketing at Informatica. Jennifer and our host Nienke Bloem cover some of the data related questions that CX leaders and professionals often ask. Jennifer talks about the synergy b


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 November 25, 2021  28m
 
 

episode 6: With Guest Theo van der Steen, CEO at Underlined and Guest Lecturer at the Jheronimus Academy of Data Science


Our guest in this episode of the Data Driven CX podcast series is Theo van der Steen, CEO at Underlined and Guest Lecturer at the Jheronimus Academy of Data Science. Theo comments on the art and science of Data Driven CX. Data can give you a compass in yo


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 November 18, 2021  29m
 
 

episode 5: With Guest Gene Cornfield, Managing Director and Experience Transformation Lead at Accenture Interactive (Part 2)


This episode features part two of a conversation with Gene Cornfield, Managing Director and Experience Transformation Lead at Accenture Interactive. Here, we will dive into the five dimensions of ‘Purpose led Transformation’. What does it mean to be custo


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 April 15, 2021  24m
 
 

episode 4: With Guest Gene Cornfield, Managing Director and Experience Transformation Lead at Accenture Interactive (Part 1)


This episode features part one of a conversation with Gene Cornfield, Managing Director and Experience Transformation Lead at Accenture Interactive. We will get an introduction to the concept of business of experience and how this relates to customer expe


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 April 8, 2021  32m
 
 

episode 3: With Guest Peter Ku, Industry Strategist at Informatica


In this episode we shine a spotlight on CX in the Financial Services and Insurance industry. We meet Peter Ku, Industry Strategist at Informatica, as he discusses digitalization in FSI, common data issues, and what you can do to make sure your data become


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 April 1, 2021  34m
 
 

episode 2: CX Data Strategy with Trevor Hodges


In this second episode of the Data Driven CX podcast, we discuss CX Data Strategy. To have a data strategy is to think about data as a strategic asset and make sure you maximize data leverage. Trevor Hodges introduces a data strategy framework that can he


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 March 25, 2021  29m
 
 

episode 1: With Guest Sarah Hillman, Global Head of CRM and Data at The Travel Corporation (TTC)


In this very first episode of the Data Driven CX podcast series we’ll meet Sarah Hillman, Global Head of CRM and Data at The Travel Corporation (TTC). Sarah shares how TTC was able to prioritize customer experiences when the pandemic hit. She comments on


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 March 18, 2021  24m
 
 
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