How to build little features into your applications that re-wire your user’s brains to come to expect a certain behavior. These ‘insidious’ features are a delightful way to help build loyalty with your customers.
After a longer than typical break I’m back with another episode…on a related note I’m talking about how to get unstuck. How I manage the situation that seems to happen often enough where I get stuck in a creative rut. Then I talk a bit about how to manage the process of submitting WatchKit apps.
Chart of my consistency track record for Developing Perspective:
In the run up to Apple’s media event on March 9th I keep hearing the phrase ‘Gold Rush’ over and over again. Today I unpack that concept and whether it might apply to the Apple Watch.
The Phases of Gold Rush:
Luck = Opportunity + Preparation
My WatchKit Series
Scott Forstall, “Whole new Gold Rush”
The California Gold Rush
There is unfortunately no shortcut to gaining expertise in a subject...
Prompted by some thinking I did around building the App Preview for Pedometer++, I start to wonder about honesty in advertising. How honesty should I be? What level of candor is appropriate, helpful, reasonable?
Building an App Preview
I’m not a huge fan of the term polymath. It sounds kinda pretentious but sometimes the best word for something is that way. Today I was struck by the wild variety of tasks and skills that it takes to run a business principally on your own. So I wanted to walk through some of disparate aspects of the ‘job’. Hopefully giving someone who is considering going out on their own some good food for thought...
Today I walk through my history thinking about Swift. From WWDC to now I’ve done a lot of thinking about Swift as whether I should be using it. The result makes me feel a bit conflicted, but the brutally pragmatic part of me is winning out.
Swift on Apple.com
My WatchKit series
I take a break out of my normal 15 minute format for a return of my occational interview series. This week I’m delighted to talk to Sam Soffes about balancing your own product work with doing consulting, different ways of thinking about success and deciding what it is you want to do with your time.
Sam has been developing for iOS since 2008 and has worked on a wide variety of successful products. He is currently working on Whiskey, a Markdown editor for Mac and iOS.
Rather than wading into the hullabaloo regarding Apple’s software quality directly I instead decided to take a step backwards and consider the forces that have driven us to this situation in the first place. My goal is to consider the forces that make keeping software stable over time difficult. The result can apply to small projects as well as to a company as large as Apple.
Marketing Complexity: The pressure to keep adding features in order to keep software relevant in a marketplace...