Join Marc as he digs into the brand and marketing secrets of everyone from brash startup founders to sophisticated corporate marketers. An easy, conversational podcast with tips and hints guaranteed in every episode!
https://marcstoiber.podbean.com
Gesamtlänge aller Episoden: 2 days 8 hours 4 minutes
episode 63: Test or trust: the idea validation debate rages on
Oh, the stories I could tell of pitched battles over idea validation. I've seen the debate swing like a pendulum between test and trust through the years. In the pre-digital days - back when dinosaurs and mad men roamed the savannah - creatives like ...
episode 62: What goes into a great elevator pitch?
What goes into a killer elevator pitch? Turns out, many of the same things that go into a great brand. On March 3rd, I'm going to be the lead judge at an event where participants compete with their elevator pitches. Not only will this be a fun evenin...
episode 61: Do sustainability and real estate marketing mix?
Spirit Bay is a whole new kettle of fish when it comes to real estate marketing. The village, on the southern coast of Vancouver Island in Canada, was developed based on traditional principles of community design: Building light on the land, with hom...
episode 60: Solar lighting: unleashing the brand
Solar lighting as a brand is beset by misperceptions. People still overwhelmingly believe the lights break, the batteries don’t last, the whole category is a cheap, Home Depot novelty. Winning hearts and minds over to solar may be a big challenge. Bu...
episode 59: How to build a top tech city brand
Quick, name two top tech cities. San Francisco, and, ummm... Exactly. Being a top tech city and being known as a top tech city are two quite different things. I challenge that the difference all comes down to brand. Here in Victoria BC, my hometown, ...
episode 58: The rise and fall of podcasting?
To me, podcasting is a passion - I simply love bringing guests on who have an interesting perspective on brands, marketing and communication, and I love sharing their ideas with my audience. If someone gives me business because they enjoy my podcast,...
episode 57: The Calgary Stampede brand: evolve or die?
The Calgary Stampede - the greatest outdoor show on earth - just wrapped up. This year, the show was marred by the tragic deaths of 6 horses in the chuckwagon races, sparking outrage among fans and activists alike. Is it time for the Calgary Stamped...
episode 56: Pushing past your comfort zone: my University of Adversity interview
My journey through the world of marketing has had its fair share of ups, downs, goods, bads and uglies. So when University of Adversity podcast host Lance Essihos dialled me up to relate my stories to his audience, I happily obliged. Our little chat ...
episode 55: Can you eliminate gender stereotyping from advertising?
On Friday June 21st, the UK enacts a regulation barring gender stereotyping from advertising. It's a noble initiative but, I believe, a futile one. Advertising, to paraphrase Malcolm McLaren, is all about sex. Sex sells. And with sex come stereotypes...
episode 54: Drake, the Raptors, and the EU election: What's the brand connection?
There's never a shortage of great marketing and brand-related stories. But we really hit the jackpot the last little while. So I went on the air with Mark Brennae of CFAX to talk about it. First, what's up with Drake? Is he the new Toronto Raptors ma...