How I Built This with Guy Raz

Within weeks after the pandemic lockdown, the fitness program Zumba rapidly shifted gears and launched its own online workout platform. Co-founder Alberto Perlman says it's helping keep the community connected, fit, and—for instructors—employed. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

So—no joke: two guys really do walk into a bar. While sharing a few drinks on a winter night in New York City, best friends Michael Kirban and Ira Liran met two young women from Brazil. That chance encounter eventually led to a business idea: to sell Brazilian coconut water in the US, as an alternative to Gatorade. In 2004, Michael and Ira launched Vita Coco, only to discover that another startup—Zico—was selling a nearly identical product...

Hello Sunshine—a production company founded by Reese Witherspoon—has created TV shows Little Fires Everywhere, The Morning Show, and Big Little Lies. Fresh off 18 Emmy nominations, Hello Sunshine's CEO Sarah Harden and Head of Television & Film Lauren Neustadter are hopeful they will find a way to begin filming again safely, despite COVID-19's impact on Hollywood this year...

As COVID-19 continues to affect the global economy, college graduates are entering a job market reminiscent of the 2008 financial crisis. Taha Bawa is hoping to help with Goodwall, the social networking site he co-founded that links students to jobs and opportunities all around the world. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

In the late 1990s, while working in high-end fashion in NYC, Lindsey Boyd came to despise the weekly ritual of dry-cleaning; not only was it expensive, but it often did damage to her clothes. So she and college friend Gwen Whiting studied up on the science of dirty laundry to create The Laundress: a line of eco-friendly detergents gentle enough to be used at home on "dry-clean only" items like cashmere and silk...

With live events canceled and sound stages shuttered, the entertainment industry has to look for new ways to create content while cutting costs. Guy talks with Jeremy Zimmer, CEO and co-founder of United Talent Agency, about how the industry is trying to meet the demands of the moment. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

When Songe LaRon founded Squire in 2016, his mission was to use modern technology to help run barbershops, which are using his app in the U.S., U.K., and Canada. With a recent funding round of $34 million, Songe is hopeful about expanding Squire's reach, but first, he wants to help barbershops survive the COVID-19 pandemic. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

When Todd Carmichael and J.P. Iberti met at a grunge concert in Seattle in the 1980s, they were an unlikely pair. But they shared a love for great coffee, and the two friends began to dream about opening a cafe and premium roastery that would produce coffee at a higher quality than anything available in the U.S. at the time. A few years later, Todd and J.P. co-founded La Colombe Coffee Roasters in Philadelphia, and went on to play a leading role in the "third wave" of specialty coffee in the U...

While upending many businesses, the pandemic has benefited fitness brands like Peloton, which saw a surge in demand in mid-March. Peloton founder John Foley talks with Guy about the unique challenges and opportunities posed by this moment. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

Founder Julia Hartz is reckoning with COVID-19's impact on the live events industry, which uses her company, Eventbrite, to sell tickets and market events. While her users are quickly pivoting to virtual events, Julia has been making tough decisions, which include laying off 45 percent of her staff. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.