How I Built This with Guy Raz

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.

http://www.npr.org/series/490248027/how-i-built-this

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TOMS: Blake Mycoskie


Blake Mycoskie started and sold four businesses before age 30. But only in Argentina did he discover the idea he'd want to pursue long term. After seeing a shoe drive for children, he came up with TOMS — part shoe business, part philanthropy. PLUS for our postscript "How You Built That," we check back in with Dillon Hill, who built Gamers Gift to help bedbound and disabled patients enjoy a wide range of places and experiences through virtual reality.


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   56m
 
 

JetBlue Airways: David Neeleman


In the mid-90s, David Neeleman wanted to launch a new airline. He had already co-created a regional airline out of Salt Lake City that was acquired by Southwest. And despite his admiration of Southwest's business model, Neeleman felt there was a market for a different kind of budget airline. He envisioned flights to cities other budget airlines avoided and excellent customer service, with high-tech amenities...


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   4m
 
 

Canva: Melanie Perkins


When she was just 19 years old, Melanie Perkins dreamt of transforming the graphic design and publishing industries. But she started small, launching a site to make yearbook design simpler and more collaborative. Her success with that first venture — and an unexpected meeting with a VC investor — eventually landed her the backing to pursue her original idea, and the chance to take on software industry titans like Adobe and Microsoft...


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   49m
 
 

Bonobos: Andy Dunn


When Andy Dunn was in business school, his housemate Brian Spaly created a new type of men's pants: stylish, tailored trousers that fit well in both the hips and thighs. Together, they started the men's clothing company Bonobos, which became an instant hit due to the pants' signature flair and innovative e-commerce experience. But within a few years, Andy hit challenging roadblocks, including a struggle with depression and a falling-out with his co-founder and friend...


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   1h11m
 
 

Five Guys: Jerry Murrell


Jerry Murrell's mother used to tell him, you can always make money if you know how to make a good burger. In 1986 — after failing at a number of business ideas — Murrell opened a tiny burger joint in Northern Virginia with his four sons. Five Guys now has more than 1,500 locations worldwide and is one of the fastest growing restaurant chains in America. PLUS for our postscript "How You Built That," we check back in with Hannah England, who turned a common parenting problem into Wash. It. Later...


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 2019-01-14  39m
 
 

SoulCycle: Julie Rice & Elizabeth Cutler


Before Elizabeth Cutler and Julie Rice met, they shared a common belief: New York City gyms didn't have the kind of exercise classes they craved, and each of them wanted to change that. A fitness instructor introduced them over lunch in 2005, and before the meal was done they were set on opening a stationary bike studio, with a chic and aspirational vibe. A few months later, the first SoulCycle opened in upper Manhattan...


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 2019-01-07  57m
 
 

Remembering Herb Kelleher


The co-founder and former CEO of Southwest Airlines, Herb Kelleher, has died. He was 87. We are grateful Herb shared his story with us in 2016. We are republishing it as a tribute to his life and career, in which he transformed the US airline industry. More than 50 years ago, competitors sued to keep Herb Kelleher's new airline grounded. After a 3-year court fight, the first plane took off from Dallas. Today Southwest Airlines is the country's largest domestic airline.


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 2019-01-04  31m
 
 

Kickstarter: Perry Chen


In the early 2000s, Perry Chen was trying to put on a concert in New Orleans when he thought, what if fans could fund this in advance? His idea didn't work at the time, but he and his co-founders spent the next eight years refining the concept of crowdfunding creative projects. Today Kickstarter has funded over 155,000 projects worldwide...


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 2018-12-31  42m
 
 

The Chipmunks: Ross Bagdasarian Jr. & Janice Karman


Years after his father created a hit singing group of anthropomorphic rodents called The Chipmunks, Ross Bagdasarian Jr. made it his mission to revive his dad's beloved characters. Over the last 40 years, Ross Jr. and his wife Janice have built The Chipmunks into a billion dollar media franchise – run out of their home in Santa Barbara, California...


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 2018-12-24  1h0m
 
 

Lisa Price Of Carol's Daughter At The HIBT Summit


It's our final episode in our series from this year's How I Built This Summit! Today, we're featuring Lisa Price of the beauty brand Carol's Daughter. When Lisa sat down with Guy Raz in October, she described how her business expanded well beyond her Brooklyn kitchen. As it grew, she decided "not to sit at the head of the table," and deferred to the experts. She later came to regret that.


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 2018-12-20  19m