I Hear Things

A weekly perspective on the business of audio, including podcasting, smart audio, streaming music, social audio, and everything else you stick in your earballs. Hosted by 20+ year audio veteran Tom Webster, SVP of Edison Research.


Eine durchschnittliche Folge dieses Podcasts dauert 15m. Bisher sind 10 Folge(n) erschienen. Dies ist ein wöchentlich erscheinender Podcast.

Gesamtlänge aller Episoden: 2 hours 36 minutes


  • 1
  • 1

episode 10: Is Podcasting...A Slowing Market?

A recent analyst report claims that podcasting is "a slowing market" based on recent download figures. Could that be true? Plus, a not-very-sharp razor analogy



episode 9: Podcasts, Audiobooks, and the Third Thing

Podcasts and Audiobooks are crossing the streams of spoken word content - what else is possible?


 2021-06-25  18m

episode 8: How To Field Your Own Listener Survey

Everything you need to know about soliciting feedback from your audience!


 2021-06-18  19m

episode 7: Who Doesn't Like Pizza?

This week, host Tom Webster talks about radio, streaming, and podcasting audiences, and what a Baja Chicken Salad can teach us about the dangers of super-serving them.


 2021-06-11  13m

episode 6: Celebrity Podcasts: Neither Fish Nor Fowl

This week: why celebrity podcasts won't "ruin podcasting" and aren't a sure thing.


 2021-05-28  10m

episode 5: Elephants, Shar-Peis, and Hedgehogs: What Recent Podcast Platform Data Really Tells Us

This podcast has *everything*: new data on podcast platforms, elephants, Shar-peis, hedgehogs, Clubhouse, Faberge Organics, The Scorpions, and the podcasting mindset for today.


 2021-05-21  22m

episode 4: What Happened to Podcast Listening in Canada?

This week, some detective work, as we look at some new data on podcasting from the Infinite Dial Canada. Also: who is your podcast for? Not everybody...


 2021-05-14  16m

episode 3: The "Accidental" Podcast Listener

This week is an ENORMOUS GRAB BAG OF JOY, featuring new research on podcasting and social media, the top 10 most-recalled brands in podcasting, and some upcoming Clubhouse data.


 2021-05-07  12m

episode 2: The Provenance of Podcasting

This week, I have an early candidate for the Real Heroes of Podcasting Hero of the Year (RHOPHOTY), and the most interesting-yet-largely-ignored-by-podcasters news story of the past couple of weeks. First, a detour from the world of art, or as we say here


 2021-04-30  17m

episode 1: The One Thing Podcasters Must Do To Prepare For Paid Podcast Subscriptions

Paid subscriptions on Apple Podcasts: should you? What you NEED to do if you go down that road. Also: how Clubhouse should spend its sweet VC cash.


 2021-04-25  12m
  • 1
  • 1