Making Data Simple

By now, most marketing managers and entrepreneurs have heard of big data, but they may not understand its impact on social marketing programs. Joining us to explain is Randy Hlavac, president of Marketing Synergy, a professor in Northwestern University’s

By now, most marketing managers and entrepreneurs have heard of big data, but they may not understand its impact on social marketing programs. Joining us to explain is Randy Hlavac, president of Marketing Synergy, a professor in Northwestern University’s

Organizations today are increasingly dependent on analyzing large volumes of data for strategic and operational decisions—and doing it in a timely fashion. As C-suite executives come to rely on advanced analytics, the importance of a robust IT infrastruc

Organizations today are increasingly dependent on analyzing large volumes of data for strategic and operational decisions—and doing it in a timely fashion. As C-suite executives come to rely on advanced analytics, the importance of a robust IT infrastruc

Organizations today are increasingly dependent on analyzing large volumes of data for strategic and operational decisions—and doing it in a timely fashion. As C-suite executives come to rely on advanced analytics, the importance of a robust IT infrastruc

The internationally renowned IBM Institute for Business Value (IBV) is beginning its 2014 survey on analytics. Rebecca Shockley, the global research leader for analytics at IBM Institute for Business Value, recapped some of the key findings from studies

The internationally renowned IBM Institute for Business Value (IBV) is beginning its 2014 survey on analytics. Rebecca Shockley, the global research leader for analytics at IBM Institute for Business Value, recapped some of the key findings from studies

Going, going...gone! That phrase has been used by auctioneers to indicate the final bid opportunity for a hot auction item. Now “going, going, gone” is being used in the world of big data. Why? Organizations realize that they need to act faster by analyz

Going, going...gone! That phrase has been used by auctioneers to indicate the final bid opportunity for a hot auction item. Now “going, going, gone” is being used in the world of big data. Why? Organizations realize that they need to act faster by analyz

IBM has a long and successful history with open source, from running Linux on IBM PCs to contributing initial codebase for Eclipse. We believe a mix of open source and closed source is the best way to drive adoption in the marketplace. Having the full su