Gesamtlänge aller Episoden: 8 days 17 hours 41 minutes
Craig Bromberg has had a long and fascinating career at the intersection of media and technology. An early adopter of online technologies, Craig was a freelance writer when he was chosen by Pathfinder head Walter Isaacson to become the first editorial director of the Pathfinder project. Craig tells us about the thinking that went into the launch of the website and the strategic goals Pathfinder was intended to achieve...
We’ve been looking at how companies were feeling their way into the internet era, trying to create new industries and new mediums without precedent or a road map. But thus far, we’ve mainly been looking at pure-play tech companies. And when the web revolution came, everyone wanted a piece of it, not just the tech world. So, this episode looks at the creative and business efforts of those people companies who came from outside the traditional environs of Silicon Valley...
Today we have an interview with Dave Zinman, co-founder of FocaLink Media services, which, if you'll recall, developed the first remote ad server. We previously spoke to his co-founder, Jason Strober. Dave is a long time advertising industry veteran. He was also at Yahoo and is currently the CEO of InfoLinks. I hope we've done a good job in these interviews of giving you a decent understanding of how online advertising developed and how it functions to underpin the internet as we know it today...
Kevin O’Connor is the co-founder of the granddaddy of all Internet advertising companies, DoubleClick. Chances are, if you’ve seen a banner ad over the last decade or so, it was served up behind the scenes by DoubleClick’s DART technology...
When you talk about Yahoo, most people know the names Jerry Yang and David Filo. But if you talk to people who were there at the time, there is another name that everyone mentions: Tim Brady. Tim was Yahoo’s employee number 3. He wrote the original Yahoo business plan. He became Yahoo’s project manager, and as much as anyone, he played a major role in building the company that Yahoo became in the 1990s...
Yahoo became the web’s first truly great company, and in this episode, we examine why. Turning to advertising as a business model, Yahoo was among the first to find a way for the Internet to generate real money. In addition, we look back at the “portal wars” as Yahoo, Excite, AltaVista, et al, competed to become all things to all internet people, and in the process, helped set off the dot com mania.
This is a wide ranging and fascinating interview with John Danner. John was the co-founder of another of the major internet advertising pioneers, NetGravity. John gives us some more great background on how the technology and culture of the advertising industry evolved, and because NetGravity was the company that built Yahoo's first advertising system, we get some great details about early Yahoo...
An Interview With Compaq Co-Founder and CEO Rod Canion This Sunday, AMC is premiering a new original series called Halt And Catch Fire. Set in the early 1980s, it tells the story of a band of cowboy entrepreneurs and engineers who join the PC Wars by cloning an IBM machine and taking on Big Blue for control of the nascent personal computer industry...
In this episode we continue our exploration into the roots Internet advertising. We’re speaking with Jason Strober, another Internet Advertising pioneer and co-founder of Focalink Media Services, Inc. Focalink was responsible for arguably the first remote ad server, a crucial technical component that made online advertising possible...
Hadi Partovi was one of the original 9 people on the Internet Explorer project. He left Microsoft in the late 90s to found Tellme Networks, which was eventually acquired by Microsoft for $800 million dollars. This precipitated a second stint at Microsoft where he was General Manager of MSN.com during MSN’s only year of profit, and where he incubated Start.com (which became Live.com, which now points to Microsofts’ online Outlook efforts)...