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From its beginnings as a niche personal computer company, Apple became the preeminent maker of consumer tech products, a cultural trendsetter, and the most valuable company in the world. And along the way, it changed the way we live. Hosted by Recode’s Peter Kafka. New episodes come out on Wednesdays starting September 22nd. Learn more about your ad choices. Visit podcastchoices.com/adchoices
In 2007 Steve Jobs took the stage and introduced something that would change our lives forever -- a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communicator...aka, the iPhone. Now we live in a world that Apple has completely reshaped. The iPhone created entirely new industries, wiped out giant competitors, and changed the way all of us live. Here’s how Apple did it...
In 1997 Apple was on the verge of bankruptcy and falling far behind its biggest competitor, Microsoft. But that all changed when Apple started building revolutionary new devices that strayed from its roots as a computer company. The iPod and the iPhone propelled Apple from an underdog to the company that dominates the way we think about consumer electronics today. Hosted by Peter Kafka (@pkafka) Enjoyed this episode? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts...
Steve Jobs co-founded Apple and infused it with his love of product design and attention to detail. His successor, Tim Cook, is widely perceived as lacking Jobs’ vision and innovation. But he managed to do something Jobs never could: make Apple the most valuable company on the planet...
Much of Apple’s success is built around its relationship with China, which is both one of Apple’s largest markets as well as where most of its products are manufactured. It’s a complicated relationship that has seen Apple make compromises with an authoritarian regime over privacy and human rights in pursuit of huge profits. This episode is produced in collaboration with reporter Wayne Ma and the technology and business publication ‘The Information...
Back in the early 2000s, file sharing services like Napster devastated the music industry. Steve Jobs threw it a lifeline with the iTunes Store, offering people an easy way to download songs legally. That saved the music industry and made Apple a dominant player in the music biz...for a time. Twenty years later, the television industry is going through a similar upheaval, but this time, Apple isn’t leading the way...
Apple has always maintained it knows what’s best for its customers. But now governments and developers are trying to change the way Apple runs its highly profitable iPhone App Store. What happens if Apple can no longer hold its tight grip on the iPhone and the way we interact with the world? Hosted by Peter Kafka (@pkafka) Enjoyed this episode? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts. Want to get in touch? Tweet @recode Subscribe for free...