The biggest names in the global business of sport sit down (or stand up) with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.
http://blubrry.com/leaders_podcast/
Gesamtlänge aller Episoden: 8 days 22 hours 20 minutes
At home with Leaders: Chris Halpin
The man writing the NFL's business playbook | The 'sportification' of political media coverage | How the biggest get bigger and what growth will look like for the NFL. Episode 100 of the Leaders Sport Business Podcast features a conversation with NFL ...
Monetising Facebook Groups
How sponsorship in official groups can work | Community management | Partner make-goods | Unique content campaigns. Episode 99 of the podcast looks at how some sports rights holders are using Facebook groups to commercialise relationships with brands.
Lawrence Epstein
Out of Dana White's head and onto UFC Fight Island | The logistics behind a ready-made sports bubble | the new Covid-era fan data driving sport's decision-making processes. Episode 98 of the Leaders Sport Business Podcast - brought to you in partnersh...
At home with Leaders: Lawrence Epstein
Out of Dana White's head and onto UFC Fight Island | The logistics behind a ready-made sports bubble | the new Covid-era fan data driving sport's decision-making processes. Episode 98 of the Leaders Sport Business Podcast - brought to you in partnersh...
At home with Leaders: Paraag Marathe
Transforming a football business into a media and entertainment investment firm | Buying into Leeds United | The 4-point plan driving 49ers Enterprises | Why date nights are sacrosanct in the pandemic. Episode 97 of the Leaders Sport Business Podcast ...
At home with Leaders: NFL athletes Michael Thomas & Brandon Copeland
The plight of athletes in a pandemic | Building businesses off the field | The new environment for social justice campaigning in sport. Episode 96 of the Leaders Sport Business Podcast - brought to you in partnership with Onside Law - features a conve...
At home with Leaders: Chloe Targett-Adams
Rebuilding an international race calendar through Covid | New tracks, new formats, a new future | The next set of challenges major rights holders face. Episode 95 of the Leaders Sport Business Podcast - brought to you in partnership with Onside Law - ...
At home with Leaders: Jon Dutton & Terri Lynam
Selling 750,000 tickets in a pandemic | Scenario planning and building consumer confidence | Athlete advocacy and sport as a platform for driving social change. Episode 94 of the Leaders Sport Business Podcast features a conversation with Rugby League...
At home with Leaders: Bozoma Saint John
The new Netflix CMO on the business of being badass | Leaving a big job at Endeavor for a bigger one at Netflix in the midst of a pandemic | The role of the modern marketer | The marcomms challenge in sport, who's done it best, and what comes next.
At home with Leaders: Harish Sarma
TikTok's move into sports | The balance between commercialisation and maintaining authenticity | Benny the Bull and the Chicago Bulls' TikTok success story. Episode 92 of the Leaders Sport Business Podcast features a conversation with Harish Sarma (di...