The Built Environment Marketing Show

Work-winning and networking are fundamental parts of staying in business, so it was a joy to talk to Leonie Thomas from Red Jasper Consulting on these two very important things. 

We delved into:

• The difference between responding vs reacting when it comes to bidding
• The importance of having the right mindset as a bidder and how it can positively transform how you work...

Conversions, behavioural analytics, SEO, backlinks, cyber security, the importance of having a good content strategy and how to avoid rage clicks are just some of the topics covered in this highly action packed episode of The Built Environment Marketing Show. 

My guest is Tom Garfield from Tom Garfield Marketing and we take a deep dive into ‘How to improve your website without spending a ton of money’...

Hello and welcome to The Built Environment Marketing Show and I’m still your host Ayo Abbas from Abbas Marketing. 

This special episode is to let you know about our new podcast name and that we'll start our new season of episodes on here from Friday October 07.

And the biggest news is that we're going live every day this week.  W/c October 3 where I'll be live on LinkedIn recording interviews which will then be turned into podcast episodes...

Thanks so much for being a regular listener of Marketing In Times of Recovery hosted by me, Ayo Abbas, a built environment marketing consultant. 

To celebrate hitting a milestone of 6000 downloads I wanted to share a bit more about how the podcast came about with you.   

The show will be on a break until September so do use the summer to relax and catch up on the previous 35 episodes...

Anyone who knows me, knows that I do love engineers and engineering in general, way more than I love architecture truth be none. So, today’s interview is a bit of an engineering marketing fest with Chris Moore who leads the communications team at engineering firm Price and Myers and he is also on the BuildUp! Built environment networking group committee which I also am part of...

If you’re looking to hire an interim or trying to change your marketing strategy to a new focus, this is the episode for you.  It features Caroline Copland who is an interim marketing director talking about her latest role at Rider Levett Bucknall...

I’m finalising my next podcast interview, so time for another throwback this week, my interview with Pascale Scheurer from July 2020.  As it’s Digital Construction Week, this conversation feels even more pertinent covering ‘Strategy, technology & digital’. 

Pascale has had a varied career from working in tech to architecture and has amazing insights to share...

Have you figured out the tone of voice for your business and what matters to you and most importantly clients?  Does your communication style really embody who you are?

My guests are writer Juliette Mitchell from Architypal and Darren Leach and 

Simon Drayson from architectural practice George and James. 

In this episode, we look at how Simon and Darren worked with Juliette to develop their tone of voice and how to write for humans...

Today I'm replaying my most downloaded episode with one of my most fascinating conversations with Rick Robinson who leads the global smart places team at Jacobs.  This was recorded during lockdown one in August 2020 so it's interesting to look back on what was going on then and how much is still very much relevant today.

Rick aka The Urban Technologist is a tech and digital pioneer who brings a unique macro level perspective to our built environment conversation...

Collaboration is a hot topic across the built environment as people realise that we can do so much more together so today’s episode delves into collectives and how they can help to supercharge your marketing.

My guests are Tanisha Raffiuddin from the LDN Collective and Luke Neve from Comms Crits who talk about their work as comms specialists who work as part of collectives...