Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
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Gesamtlänge aller Episoden: 10 days 14 hours 39 minutes
episode 405: 405: How to Be Your CFO’s Best Friend with Thumbtack CMO, Llibert Argerich
Llibert Argerich is a hardworking triathlete from Andorra, one of the smallest countries in the world. At 11, Llibert lost his father and learned his work ethic firsthand as he watched his mother raise three children on her own as a waitress. His desire to expand his worldview beyond the valley has led him to live in five different countries on two continents over the last 20 years...
episode 404: 404: Big Brothers Big Sisters of America is Using Stories to Inspire Change with CMO Adam Vasallo
Adam Vasallo is not only a volunteer for Big Brothers Big Sisters of America, but he is also their Chief Marketing Officer. Since joining the organization in 2018, he has been leading his team in generating awareness for the mission, inspiring volunteerism, and bringing the organization’s brand and commitment to youth equity and empowerment to life on national stages...
episode 403: 403: Leveraging “Jake from State Farm” and Prioritizing Contextual Relevancy with Alyson Griffin, Head of Marketing at State Farm
Alyson Griffin is back! She is a musician, mother, and marketing leader born and raised in Silicon Valley with over 25 years of experience leading marketing, branding, and thought leadership teams. Alyson originally planned on being a pharmacist, but she eventually realized it wasn't the right fit for her. As soon as she walked into her first advertising class, the rest was history. She eventually got her degree in communications and started at a PR agency right after graduation...
episode 402: 402: How CommonSpirit Health delivers on an emotional brand promise with Mark Viden, SVP of Brand
Mark Viden is a wine lover with an English degree who never expected to end up in healthcare but always had an interest in marketing and advertising. After graduating from college, working client-side, managing a small marketing team, and moving to San Francisco, Mark had the opportunity to join Dignity Health, part of CommonSpirit Health, where he stayed for 18 years...
episode 401: 401: Movado Group is Building Brand Loyalty with New Generations, with President and SVP of E-Commerce Margot Grinberg
Margot started her career as an analyst at Barclays Investment Bank. She wasn't sure exactly what she wanted to do at that time, but she did know having a good financial base would help her no matter what path she chose. She has always had a passion for retail, and in 2014, she joined the family business as a merchandising analyst at Movado Group. Eventually, she moved into sales, then business development, and most recently, she spent 4...
episode 400: 400: How the New York Sports Club is Rebuilding Post-Pandemic with Kari Saitowitz, Chief Marketing and Creative Officer
Kari Saitowitz is a baseball fanatic, the founder of Fhitting Room, and currently serves as the Chief Marketing and Creative Officer for the New York Sports Club. She graduated from the Wharton School with a strategic management and marketing focus and got her first job at American Express. From there, she leaned into her passion for marketing and decided to pursue her MBA. After graduating from Harvard Business School, Kari worked at Pepsi until she had her son...
episode 399: 399: How First Watch Uses Business Constraints as Benefits with Chief Brand Officer Matt Eisenacher
In this episode, Alan and Matt discuss having a brush with Shark Tank, the benefits of developing a strong work ethic at a young age, and how Matt is working on being a fast decision-maker without being a prisoner to the moment. They also talk about the different categories within the restaurant category, the unique concept First Watch is creating with experiences, and the culture that makes it all work...
episode 398: 398: Kraken and Crypto are Entering the Next Phase with CMO Mayur Gupta
Mayur Gupta grew up in India, got his degree in computer science, and started his career as an engineer in 2000 at HCL Technologies. Since then, Mayur has had quite a diverse and impressive career path. He has held key marketing leadership roles at SapientNitro, Kimberly Clark, Healthgrades, Spotify, Freshly, and most recently, Gannett, part of the USA Today Network. Throughout the years, Mayur has also developed a role as an investor and board director for various organizations...
episode 397: 397: Ricoh Knows Happy Employees Lead to Happy Customers with CMO Lauren Sallata
Lauren Sallata is using her 20+ years of experience as a marketing professional and executive leader... to moonlight as a roadie, manager, and webmaster for her son's band, Sunrise Cries? Well, yes, but she is also applying them to her role as Chief Marketing Officer for Ricoh North America and as a member of the Board of Trustees for the Consumer Technology Association. Lauren joined Ricoh in June 2021 after leaving her position as CMO at Panasonic Corporation...
episode 396: 396: How ICE is Rebranding and Acquiring while Maintaining Brand Equity with CMO Stephanie Dobbs Brown
When Stephanie Dobbs Brown graduated from the University of Tennessee, she had two job offers in front of her. Instead of choosing, she did both for several years, which perfectly represents her dedication to her career. Eventually, she came to a fork in the road that led her to PR Newswire in Chicago. After a few years, she moved on to Thomson Reuters, where she had her first role running a P&L...