Marketing Today with Alan Hart

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

https://www.marketingtodaypodcast.com/

Eine durchschnittliche Folge dieses Podcasts dauert 34m. Bisher sind 291 Folge(n) erschienen. Dieser Podcast erscheint wöchentlich.

Gesamtlänge aller Episoden: 7 days 1 hour 21 minutes

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episode 278: Breaking Out of the Sea of Sameness with Save A Lot’s Tim Schroder


Tim Schroder is the SVP of Marketing at Save A Lot where he focuses on delivering quality foods and customer experience.  In this episode, Alan and Tim cover what Save A Lot is and how they compete in the grocery category. They also discuss modernizing and revamping the company and the brand refresh with a new marketing campaign...


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 2021-09-22  30m
 
 

episode 277: Becoming Technology Forward and Data Reliant with Roku’s Sweta Patel


Sweta Patel is the Vice President of Engagement Growth Marketing at Roku where she's responsible for increasing user engagement on the Roku Channel. Since joining the company in 2020 Sweta has created campaigns and workflows that drive user loyalty and increase customer lifetime value. In this episode, Alan and Sweta discuss streaming, the rapid growth in the industry, and how they use the Roku platform to transform marketing...


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 2021-09-15  32m
 
 

episode 276: Building to Transform Society with R/GA's Ashish Prashar


Ashish Prashar (or Ash) is the global chief marketing officer at R/GA. He has an interesting background in politics and the creative space. In this episode, Alan and Ash discuss his corporate experience and how he got his start, which was actually being incarcerated for a year as a teenager. Ash says the experience was more transformative than any other in his life, and it gave him the drive and determination to build his career with a lens toward social reform...


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 2021-09-08  54m
 
 

episode 275: A Masterclass in Agile Master Brand with Lippincott's Nital Patel


Nital Patel is the Senior Partner of Lippincott, where he works at the intersection of business strategy and customer insights with almost two decades of experience. He works with global brands across industries on different issues such as brand architecture, portfolio, assessment, and positioning. In this episode, Alan and Nital discuss agile master brand, a new version of brand architecture from Lippincott...


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 2021-09-01  30m
 
 

episode 274: Highlighting the Human Element in Marketing through Audio with HubSpot's Alanah Joseph


Alanah Joseph is the Senior Marketing Manager at HubSpot, responsible for marketing and operations of the HubSpot podcast network.  In this episode Alanah and Alan discuss her role in driving brand awareness and increasing listenership for its shows and the long-term strategy behind launching a podcast network.   “Just as product requirements have grown and changed over time, so have people’s content needs...


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 2021-08-25  29m
 
 

episode 273: The Democratization of Connection with LunchClub’s Chelsea Cain Maclin


Chelsea Cain Maclin is the CMO of Lunchclub where she leads the company's marketing initiatives that drive brand awareness and user growth. Before joining Lunchclub Chelsea served as the VP of Marketing for Bumble where she has drawn inspiration for her role at Lunchclub. On the show, Alan and Chelsea talk quite a bit about her background at Bumble and what she is trying to help Lunchclub achieve...


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 2021-08-18  31m
 
 

episode 272: Seeing the Whole Picture of a Marketing Transformation with Philips's Lorraine Barber-Miller


Lorraine Barber-Miller is the Chief Marketing & E-Commerce Officer at Philips, a 130-year-old company in the middle of a large marketing transformation. In this episode, Lorraine and Alan discuss what makes Philips unique and her background at IBM and ADP before she joined Philips. They also discuss the B2B and B2C complexities of Philips as a business and the global marketing transformation she's leading...


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 2021-08-11  36m
 
 

episode 271: Making Your Product Marketable, Valuable, and Usable with Innovatemap’s Christian Beck


Christian Beck is the Executive Partner at Innovatemap, where he focuses on growth strategy and design. He is also the host of the podcast Better Product.  While Christian doesn’t consider himself a marketer, he and Alan discuss design, user experience, and how marketing is tied closely to his role. Throughout the rest of their conversation they also touch on how technology scale is outpacing human cognition, why that matters, and what making a good product is all about...


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 2021-08-04  39m
 
 

episode 270: Aligning Your Brand and Product Messaging with Frankly Organic Vodka Co-founders Philip and Kristen Risk


Husband and wife, Philip and Kristen Risk are the Co-founders of Frankly Organic Vodka.  On the show, Alan learns how they met selling luggage, how they maneuvered from sales to marketing, and what brought them to founding a vodka company. They share what's unique about Frankly Organic Vodka and how the liquor industry is not an easy place to survive and thrive. Yet this dynamite couple is doing just fine...


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 2021-07-28  36m
 
 

episode 269: Using Social Commerce to Influence Your Brand with Jane.com’s Meagen Johnson


Meagen Johnson is the SVP of Marketing at Jane.com, a curated fashion marketplace with more than 2,000 brands and thousands of products released daily and only available for 72 hours.  In this episode, Alan and Meagen dive into Meagen’s passion for marketing beginning in  high school, how she ended up at Jane.com, and the trends she sees in the clothing and fashion industry and social media...


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 2021-07-21  32m