Marketing Today with Alan Hart

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

Eine durchschnittliche Folge dieses Podcasts dauert 34m. Bisher sind 291 Folge(n) erschienen. Dies ist ein wöchentlich erscheinender Podcast.

Gesamtlänge aller Episoden: 7 days 1 hour 21 minutes


episode 268: Digital Business Transformation: Defending, Differentiating, and Disrupting with Publicis Sapient's Teresa Barreira

Teresa Barreira is the CMO at Publicis Sapient where she works to transform businesses in the constantly evolving world.   In this episode, Alan and Teresa discuss her path to becoming CMO at Publicis Sapient, the new internship program she’s launched, and why she believes that diversity and inclusion are not only HR functions. Along with her passion for D&I awareness, Teresa is passionate about transforming businesses...


 2021-07-14  43m

episode 267: The Financial Impact of Customer Connection with Khoros’s Katherine Calvert

Katherine Calvert is the Chief Marketing Officer of Khoros, a digital engagement platform for social marketing, online communities, and customer care. In this episode, Alan and Katherine discuss her path to becoming CMO at Khoros and her perspective on customer engagement. She also shares what platforms marketers should consider if they want to create great experiences for their customers and prospects...


 2021-07-07  34m

episode 266: Standing Out in the Crowd with Torchy’s Tacos Scott Hudler

Scott Hudler is the CMO of Torchy’s Tacos, an experiential craft-casual restaurant. In this episode, Alan and Scott explain what that means.  Torchy’s was founded a decade ago in Austin, Texas. The concept was an elevated street taco. Today they have over 83 locations in seven states and plan to add a hundred company-owned restaurants in the next five years...


 2021-06-30  36m

episode 265: Being a Good Steward of Data with Privacy Lawyer, Odia Kagan

Odia Kagan is a Partner and Chair of GDPR Compliance and International Privacy at Fox Rothschild LLP, a US national law firm. She has advised more than 200 companies of varying industries and sizes on compliance with GDPR, the California Consumer Privacy Act and other US data protection laws.  In this episode, Odia and Alan discuss why marketers should care about data protection and what they should be paying attention to in the connection between marketing and data...


 2021-06-23  45m

episode 264: Purpose is Power with ALSAC'S Emily Callahan

Emily Callahan is the Chief Marketing and Experience Officer at ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital.  On the show, Emily and Alan discuss St. Jude’s origin, how she ended up as the Chief Marketing and Experience Officer, and the inspiration behind  St. Jude’s partnership with SpaceX. Yes, you read that correctly. St. Jude is going to outer space...


 2021-06-16  36m

episode 263: Driving Results through Reinvention with Joe Jackman

Joe Jackman is the CEO & Founder of Jackman Reinvents, the world’s first and foremost reinvention company. He’s also the author of The Reinventionist Mindset where he talks about principles that help businesses succeed.  In this episode Joe and Alan discuss, you guessed it: change. Specifically reinvention. What it means, and why people resist it. Joe says, “Change is hard. Not only just being comfortable with it but embracing it and then getting good at it...


 2021-06-09  52m

episode 262: Digging into the Mechanisms of Growth with Qualtrics's Kylan Lundeen

Kylan Lundeen is the Chief Marketing Officer at Qualtrics where he's helped revenue growth increase up to 50% per year. When Kylan started “meandering” in marketing, he began to realize the importance of growth versus marketing alone. He says, “the job of any marketer is to influence other people to take action and do something”, but you can only do that when you understand growth...


 2021-06-02  52m

episode 261: Wines, Racing, and the Historic Partnership with Churchill Downs with Jackson Family Wines’ Bill O’Connor

Bill O’Connor  is the Executive Vice President and Chief Sales Officer at Jackson Family Wines. Based in Sonoma County, the heart of California's wine country, the business is one of few family-owned and operated wineries of its kind. Founded in 1983, with a focus on artisanal and old wines with a distinct character and quality, their portfolio includes wines like Kendall-Jackson, La Crema, Freemark Abbey, Murphy Goode, Stonestreet, among many others...


 2021-05-26  38m

episode 260: Drawing Inspiration from Operations to Marketing with Appian’s Denise Broady

Denise Broady is the Chief Marketing Officer at Appian, a low-code, solution-focused organization that helps customers become more agile, creative, and connected. Denise’s experience as COO and CMO gives her a unique perspective on business and expertise in transitioning between companies and distinctly different jobs. When asked how her COO background influences her current role, she says, “I really love to bring processes and data to the art of marketing...


 2021-05-19  38m

episode 259: Alternative Solutions to Third-Party Cookies with Xaxis's Nishant Desai

Nishant Desai, or Nish, is the Director of Technology and Operations at Xaxis, The Outcome Media Company. Nish has 20+ years of experience leading technical partnerships, integrations, and ad operations for thousands of brands, platforms, and partners.  On Marketing Today, Alan and Nish unpack the future of marketing without third-party cookies. With only a year before the change, Nish’s advice is, “Don’t panic” and look to alternative solutions...


 2021-05-12  38m