Gesamtlänge aller Episoden: 10 days 14 hours 39 minutes
Jessica Padula graduated from Boston University and always knew she wanted to get into brand marketing. However, getting a foot in the door can be difficult, so she took the advertising route to get there. Jessica started her career at Grey Group in New York, where she worked with brands like Downy, Covergirl, and Pantene. By specializing in the emerging space of social media, she was able to move over to the client side in Colorado, first with WhiteWave Foods, and then with Famous Brands...
Geoff Cottrill has been named one of Forbes’ 50 Most Entrepreneurial CMOs, one of Business Insider’s CMOs to Watch, and currently serves as the Chief Brand Officer for Topgolf. In this role, he leads all aspects of their global marketing, experience design, partnerships, consumer insights, communications, charitable giving, and retail and membership programs...
Mike Sanders is an avid freediving fisherman, self-proclaimed crypto nerd, and Chief Marketing Officer of Kaseya. Mike started his career as the head of IT for a private brokerage firm, but after a few years, he left to start his own business. He quickly learned that being an entrepreneur meant he would have to be able to do a little bit of everything, and he discovered a knack for the sales and marketing side. He followed that passion to a sales job at Kaseya in 2005...
Doug Zarkin is an avid tennis player, retail and brand marketing expert, and author of “Moving Your Brand Out of the Friend Zone: A Modern Day Guide to Strengthening Your Brand’s Value Equation”. He went straight from undergrad at George Washington University to graduate school at American University and knew from the start that he wanted to run a business and lead a brand...
In this episode, Alan speaks with fractional CXO Nicholas “Z” Zeisler and fractional CMO Muriel Lotto about how they met, what they have learned by combining their expertise, and how those lessons can help you rethink the way your marketing, brand promise, and consumer experience factor into your business decisions...
Kristin Pagano started her career as a media planner with Starcom Worldwide, where she had the opportunity to move back to LA and take on their Walt Disney account. She shifted to the client side at 20th Century Fox but felt a need to broaden her view of the overall marketing mix. After returning to school and graduating with her MBA, she started at Intel and then transferred to Activision. At that point, she had a 6-month-old and was presented with the opportunity to work for Munchkin...
Isabelle Guis was born and raised in France but has lived in Silicon Valley since 2001. She was trained as an engineer, with a master's degree in Electrical Engineering from Supelec and an MBA from Harvard Business School. She strives for perfection as a ballet dancer, a pilot, and in her dual roles as Global CMO and CEO of North America for Brevo...
Angela Voss majored in mass communications and got her first job out of college in digital marketing. She started with Marketing Architects in 2007, when they were solely operating in radio. About a year after she joined, Marketing Architects announced they were going to enter TV. With a love of television and no fear of a challenge, she worked for many years to build out the TV team and identify how Marketing Architects would compete with differentiation in media buying...
Carl Loredo used to go to Wendy's for dinner every Friday night with his mother when he was growing up. Fast forward to 2016, and he carried those memories and experiences into his work as Wendy's Vice President of Brand Marketing, then US Chief Marketing Officer, and eventually into his current role as Global Chief Marketing Officer. Prior to coming to Wendy’s, Carl held marketing roles at Dell and PepsiCo before he went over to the agency side...
Aron North is a lifelong Lakers fan who has been doing epic things as the Chief Marketing Officer at Mint Mobile since 2019. He joined Mint Mobile in 2016 (during the "pre-Ryan years") as the SVP of Marketing and Creative, where he spearheaded the initial development of the brand's marketing department and creative efforts. The early half of Aron's career was all agency-side, while the second half has been client-side, first with Taco Bell and now with Mint Mobile...