Marketing Today with Alan Hart

Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

https://www.marketingtodaypodcast.com/

Eine durchschnittliche Folge dieses Podcasts dauert 36m. Bisher sind 423 Folge(n) erschienen. Jede Woche gibt es eine neue Folge dieses Podcasts.

Gesamtlänge aller Episoden: 10 days 14 hours 39 minutes

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episode 151: 151: Ty Shay on performance storytelling and marketing jiujitsu


This week on the “Marketing Today,” podcast, Alan talks with Ty Shay, global chief marketing officer for Norton LifeLock, which was acquired by Symantec two years ago for $2.3 billion. Shay's career as a marketer began somewhat unconventionally. After earning a degree in accounting and serving a brief stint in investment banking, Shay returned to the classroom for a Stanford MBA...


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 May 1, 2019  45m
 
 

episode 150: 150: Author Minter Dial is always seeking to ‘elevate the debate’


This week on the “Marketing Today,” podcast, Alan talks with Minter Dial, author of “Heartificial Empathy: Putting Heart into Business and Artificial Intelligence,” which is his third book. Previously, he co-authored "Futureproof: How To Get Your Business Ready for the Next Disruption,” and he is the author and filmmaker of “The Last Ring Home,” the story of the grandfather he never knew, who died as a POW during World War II...


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 April 24, 2019  48m
 
 

episode 149: 149: Hunt Club’s Nick Cromydas embraces a give-first mentality


This week on “Marketing Today,” Alan talks with Nick Cromydas, founder and CEO of Hunt Club, a new type of talent company. Cromydas and his company have built and utilize a network of influencers and, through proprietary technology, they refer people from that network to fill positions at high-growth companies, as well as at larger enterprises...


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 April 17, 2019  36m
 
 

episode 148: 148: Donna Tuths and Cognizant Interactive bring Hollywood to Vegas


During the Adobe Summit, Alan had the opportunity to sit down with Donna Tuths, global head at Cognizant Interactive. Equal parts disruptor, pioneer and, innovator, Tuths also spent time at Accenture, Ogilvy & Mather, Organic, and Y&R Wunderman prior to her arrival at Cognizant.

During her conversation with Alan, Tuths talks about her focus on helping clients make the shift from marketing to experience as part of her role in driving solutions at Cognizant Interactive...


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 April 12, 2019  21m
 
 

episode 147: 147: Dun and Bradstreet’s Anudit Vikram discusses the data game


As chief product officer at Dun and Bradstreet, Anudit Vikram oversees the company's audience solutions business that utilizes the more than 300 million offline business records in its database for digital marketing and online advertising use cases. As part of building this product for Dun and Bradstreet, he is responsible for overseeing the company's data-driven audience targeting, deterministic data, and verification of audiences in programmatic advertising...


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 April 11, 2019  19m
 
 

episode 146: 146: Alan Schulman’s jazz sensibility and creative vision


 

At the Adobe Summit, Alan sat down with Alan Schulman, managing director and chief creative officer at Deloitte Digital US. Schulman discusses Deloitte Digital's scope of capabilities and offerings: everything from a customer strategy and applied design capability to help clients imagine products and services they don't have but might need to designing and prototype building to its advertising and e-commerce offerings...


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 April 10, 2019  28m
 
 

episode 145: 145: From historic font foundry to creating modern brands


 

At the Adobe Summit, Alan had the opportunity to talk with Kelly O'Neill and Bill Connolly of Monotype, a foundry that is home to some of the most-recognized fonts in the world, among them are Arial, Gill Sans, and New Times Roman. At Monotype, O'Neill is senior director of product management and Connolly is director of content...


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 April 9, 2019  19m
 
 

episode 144: 144: David Cancel’s passion fuels Drift


Marketing Today at the Adobe Summit in Las Vegas 

The 2019 Adobe Summit took place March 26–28 in Las Vegas, gathering everyone from advertisers, content managers, and analysts to marketers of all stripes: digital, social, e-commerce — you name it...


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 April 8, 2019  22m
 
 

episode 143: 143: Intel’s Alyson Griffin believes in the power of change


For this week's episode of “Marketing Today,” Alan talks with Alyson Griffin, vice president of global marketing at Intel, where she's recently taken the reins as global marketing lead for Intel's IoT Group. 

During the course of their conversation, Griffin talks about her decision to leave pharmacy school in something of a seismic career shift, her subsequent decision to leave HP after 17 years for an opportunity with Intel, and her advice for young marketers...


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 April 3, 2019  42m
 
 

episode 142: 142: DCN’s Jason Kint discusses the Facebook–Google duopoly


This week on “Marketing Today,” Alan's guest is Jason Kint, CEO of Digital Content Next, a nonprofit trade organization that plays a strategic role working on behalf of digital content companies in managing direct relationships between consumers and marketers...


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 March 27, 2019  35m