Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
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Gesamtlänge aller Episoden: 10 days 15 hours 32 minutes
episode 142: 142: DCN’s Jason Kint discusses the Facebook–Google duopoly
This week on “Marketing Today,” Alan's guest is Jason Kint, CEO of Digital Content Next, a nonprofit trade organization that plays a strategic role working on behalf of digital content companies in managing direct relationships between consumers and marketers...
episode 141: 141: Mizzen + Main is the perfect fit for CMO Stephanie Swingle
This week on “Marketing Today,” Alan talks with Stephanie Swingle, chief marketing officer for Mizzen + Main, a company with a new way of making and marketing men's shirts. Swingle made the move from consulting early in her career to working in CPG for Pepsi with a stop in between to earn an MBA from Harvard. After almost five years at Pepsi, she made the leap to the D2C disruptor, Mizzen + Main...
episode 140: 140: New York Times CMO David Rubin on the paper’s brave new world
This week on “Marketing Today,” Alan talks with David Rubin, chief marketing officer at The New York Times.
With perhaps a somewhat unexpected career beginning for a marketer — right after college he spent two years working on Capitol Hill for a Milwaukee congressman and two years in the Treasury Department during the Clinton administration — Rubin subsequently received an MBA from the Wharton School before joining Unilever...
episode 139: 139: Professor Michael Platt connects neuroscience with brand choice and loyalty
In this week's episode of "Marketing Today," Alan talks with Michael Platt, who is the James S. Riepe University Professor at the University of Pennsylvania. He also holds three professorships there: in marketing at the Wharton School; in neuroscience at the Perelman School of Medicine; and in psychology at the university's School of Arts and Sciences. In addition, he is the director of the Wharton Neuroscience Initiative...
episode 138: 138: Steve Lucas of Marketo discusses the 'Engagement Economy'
This week on "Marketing Today," Alan talks with Steve Lucas, the former CEO of Marketo, which was acquired by Adobe in 2018. Now, Lucas is senior vice president of digital experience with Adobe as he continues to lead Marketo as an Adobe company. In addition, Lucas is the author of "Engage to Win: A Blueprint for Success in the Engagement Economy."
In talking about the Engagement Economy, Lucas details the importance of attention and how it is expended...
episode 137: 137: Professor Jan-Benedict Steenkamp on the impact of hard discounters
This week on "Marketing Today," Alan talks with Jan-Benedict Steenkamp, who is the C. Knox Massey Distinguished Professor of Marketing at the University of North Carolina at Chapel Hill, where he has taught for 13 years. This is an encore performance on “Marketing Today” for Steenkamp. In Episode 40, he provided a master class in global branding...
episode 136: 136: Andrew Konya and his relentless pursuit of the truth
This week on “Marketing Today,” Alan talks with Andrew Konya, CEO of Remesh, a company he co-founded in 2014 with the mission to create a technology that could truly represent the will of the people and amplify their collective voice...
episode 135: 135: Jason Jedlinski on the atomization of content
In this week's episode of “Marketing Today,” Alan talks with Jason Jedlinski, senior vice president and head of consumer products for Gannett and the USA Today Network.
Prior to joining Gannett and USA Today, Jedlinski spent seven years with the Tribune Company as well as serving a brief stint in the world of ad tech. In his current role, he is responsible for everything the consumer sees from Gannett and the USA Today brands...
episode 134: 134: Jill Baskin’s new creative vision for Hershey
This week on “Marketing Today,” Alan talks with Jill Baskin, CMO at the Hershey Company, where she's been for just over a year now. Previously, Baskin spent 20 years on the agency side before moving to the client side, joining Mondelēz International. There, she worked on brands like Oreo, Halls, Chips Ahoy! and Cadbury Chocolate...
episode 133: 133: Cal Fussman on the art and power of asking great questions
This week's “Marketing Today,” is an untraditional episode, but it's packed with insight, humor, compassion, and, yes, a marketing lesson or two. Alan sat down to talk with Cal Fussman, journalist, best-selling author, and writer at large for Esquire — where he has served as lead interviewer for the magazine's notable “What I've Learned” series...