Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
https://www.marketingtodaypodcast.com/
Gesamtlänge aller Episoden: 10 days 13 hours 55 minutes
episode 6: 6: Eric Fuller, Marketing Director at Pepsi
Tips, advice, and insights from the industry's top, award-winning marketers. Eric Fuller from Pepsi Co. talks with Alan Hart about what made the company's Super Bowl half-time show sponsorship with Beyonce so successful, as well how the company implements brand storytelling, consumer's interaction with media, and leveraging every element of the marketing mix.
Support the show: https://www.patreon.com/marketingtoday
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episode 7: 7: Mark Tercek, CEO of The Nature Conservancy
Alan Hart with various institutions to present a leadership series that highlights accomplished global leaders with invaluable insight and advice, from across various backgrounds and industries. Alan Hart sat down with Mark Tercek, president and CEO of The Nature Conservancy, to understand what makes TNC unique, why they partner with notorious polluters and his reflections on leadership. TNC is one of the world's leading conservation organizations...
episode 8: 8: Alex Hoe, Executive Director of Marketing at American Greetings
Tips, advice, and insights from the industry's top, award-winning marketers. Alex Ho, Executive Director of Marketing at American Greetings, sits down to talk with Alan Hart about the inspiration behind the card company's award-winning World's Toughest Job campaign.
Support the show: https://www.patreon.com/marketingtoday
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Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday...
episode 9: 9: Chris Stamper, SVP of Corporate Marketing at TD Bank
Tips, advice, and insights from the industry's top, award-winning marketers. Alan Hart sits down with Chris Stamper, SVP of Corporate Marketing at TD Bank, to discuss TD's inspiration behind one of the most touching campaigns of the past year.
Support the show: https://www.patreon.com/marketingtoday
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Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday...
episode 10: 10: Ana Russell, General Manager of Brand Marketing at Audi of America Inc.
Fresh off of claiming an Effie at the prestigious Effie Awards Gala in New York, Ana Russell, General Manager of Brand Marketing at Audi of America Inc., sat down with Alan Hart to discuss just what it was about Audi's highly touted, Stay Uncompromised campaign, that made it such a huge success.
Support the show: https://www.patreon.com/marketingtoday
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Become a member today and listen ad-free, visit https://plus.acast...
episode 11: 11: Linda Lee, Global Advertising and Brand Director at GE Capital
Linda Lee, GE Capital's Global Advertising and Brand Director, sits down with Alan Hart. Linda and the rest of her team recently took home an Effie at this year's Effie Awards Gala in New York, for their work which centered around the financial giant's differential value proposition - the fact that GE does more than simply lend its customers money.
Support the show: https://www.patreon.com/marketingtoday
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episode 12: 12: Veronica Parker-Hahn, VP of Marketing at Oscar Insurance
Tips, advice, and insights from the industry's top, award-winning marketers. “Oscar's problem with the healthcare industry is that it's viewed as inhumane. The industry doesn't really focus on the individual, and it's hard to navigate,” says Veronica Parker-Hahn, Vice President of Marketing at Oscar Insurance speaking to Alan Hart. “And we saw a great opportunity to bring a human component to healthcare.”
Support the show: https://www.patreon...
episode 13: 13: Mark-Hans Richer, Global Chief Marketing Officer, Harley Davidson
Mark-Hans Richer of Harley-Davidson spoke to Alan Hart about what many scoffed at a few years ago: Take a brand with an aging owner base and made it a must-have product for young adult riders. In 2008 we made some big moves with product introduction of Dark Custom, which -- as a strategic initiative -- has now won a 2015 Gold Effie for sustained success in the market for its 7 year run.
Support the show: https://www.patreon.com/marketingtoday
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episode 14: 14: Chris Balach, Team Leader, Shopper Marketing & Consumer Promotions, Wrigley (former Sr. Brand Manager, Extra Gum & Mints)
Chris Balach, senior brand manager of Extra Gum, sat down with Alan Hart to discuss his recent Effie win. Gum had been in a 2-year decline. Extra, one of the category's largest brands, had been declining for even longer. That changed dramatically when Extra stopped following the conventional gum script and started to infuse the brand with meaning that transcended the category and touched peoples hearts.
Support the show: https://www.patreon.com/marketingtoday
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episode 15: 15: Gary Osifchin, Portfolio Lead, Biscuits NA, Mondelez - Honey Maid Brand
Honey Maid is a classic, all-American brand that's been part of families lives since 1925. But by 2013 it was seen as old-fashioned. Our challenge was to re-position Honey Maid as a modern snacking brand for today's families. We drew a parallel between the brand and modern day families, recognizing that despite a lot of change over the years, what defined each of them as wholesome hadn't changed...