Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
https://www.marketingtodaypodcast.com/
Gesamtlänge aller Episoden: 10 days 14 hours 39 minutes
episode 276: 276: Building to Transform Society with R/GA's Ashish Prashar
Ashish Prashar (or Ash) is the global chief marketing officer at R/GA. He has an interesting background in politics and the creative space.
In this episode, Alan and Ash discuss his corporate experience and how he got his start, which was actually being incarcerated for a year as a teenager. Ash says the experience was more transformative than any other in his life, and it gave him the drive and determination to build his career with a lens toward social reform...
episode 277: 277: Becoming Technology Forward and Data Reliant with Roku’s Sweta Patel
Sweta Patel is the Vice President of Engagement Growth Marketing at Roku where she's responsible for increasing user engagement on the Roku Channel. Since joining the company in 2020 Sweta has created campaigns and workflows that drive user loyalty and increase customer lifetime value.
In this episode, Alan and Sweta discuss streaming, the rapid growth in the industry, and how they use the Roku platform to transform marketing...
episode 278: 278: Breaking Out of the Sea of Sameness with Save A Lot’s Tim Schroder
Tim Schroder is the SVP of Marketing at Save A Lot where he focuses on delivering quality foods and customer experience.
In this episode, Alan and Tim cover what Save A Lot is and how they compete in the grocery category. They also discuss modernizing and revamping the company and the brand refresh with a new marketing campaign...
episode 279: 279: Standing for a Data Culture with Tableau’s Jackie Yeaney
Jackie Yeaney is the CMO at Tableau where she is responsible for empowering and educating people on seeing and understanding their data.
In this episode, Alan and Jackie discuss how she ended up at Tableau, what Tableau is working on, and how they go to market. Jackie has more than 20 years of experience as a marketer, but she started her career as an Air Force officer...
episode 280: 280: Marketing through an IPO with monday.com’s Molly Aviva Sonenberg
Molly Sonenberg is creative brand manager at monday.com where she drives the brand's voice and keeps messaging consistent across the brand's channels.
In this episode, Alan and Molly discuss her insatiable need to work, how she ended up at monday.com, and how the company culture seeps through not only the product but their marketing as well. Molly says, “At monday.com we believe sharing knowledge makes you a better leader and leads to increased success for the organization...
episode 281: 281: Unexpected lessons in leadership and marketing with StockX CMO Deena Bahri
Deena Bahri is the Chief Marketing Officer at StockX, a Detroit-based technology company providing an online resale marketplace for sneakers, apparel, accessories, and collectibles.
In this episode, Alan and Deena discuss her journey to becoming a CMO, the defining moments in her career, and the lessons motherhood has taught her about leadership and marketing. Deena says, “We're never just sitting back and saying, oh, we've got this covered. We know exactly how to do that...
episode 282: 282: Harnessing the Promise of the Digital Revolution with Stagwell’s Mark Penn
Mark Penn is the Chairman and CEO of Stagwell, the newest agency holding company with over 10,000 employees in more than 24 countries.
On the show, Alan and Mark discuss his journey from polling in his early teens to being the lead pollster for President Bill Clinton, Hillary Clinton through her Senate races. In addition to these accomplishments, Mark founded his own company, which eventually got acquired by WPP...
episode 283: 283: The Integration of Acting and Film in Marketing with Variety’s Dea Lawrence
Dea Lawrence is the CMO of Variety, where she oversees PR, media partnerships, creative communications, live media, virtual events, video development, and custom content.
In this episode, Alan and Dea discuss her role as CMO, her previous acting career, and how it helped shape her approach to marketing. Dea says, “we always have to think of what we are going to do next and what's new and different to meet the competition and keep our brands going...
episode 284: 284: When Sustainability Impacts Performance with Jennie Perry from Grove Collaborative
Jennie Perry is the CMO at Grove Collaborative, which creates and curates high-performing, planet-first products across many categories. Jennie leads their marketing strategy and is responsible for product marketing and driving consumer engagement and product demand.
Before joining Grove, Jennie spent nine years working in Amazon, most recently as CMO of Prime and Amazon North America, where she led Prime Day and Prime marketing global...
episode 285: 285: The Value of Leading with Service with Author Drew Neisser
Drew Neisser is the founder of Renegade and CMO Huddles. Most recently he's added author to his list of accomplishments with the publishing of his book Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands.
In this episode, Drew and Alan discuss the concepts in his new book, what makes B2B marketing great, and what makes great marketers in B2B marketing. Drew firmly believes in order to be distinct in the industry and transform your brand it starts from the inside out...