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Leadership style, hierarchy, corporate identity: How companies communicate and present themselves.
Topics: Corporate identity, corporate design, leadership style
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Chamber of Commerce
Consultation, information, lobbying: How the German economy organizes and presents itself.
Topics: German trade and commerce organizations
Inland Shipping and Port Logistics
Containers, canals, freight tarifs: How and why goods are shipped by river and sea.
Topic: Inland shipping
Division of labor, cooperation, monitoring: How companies pass on their name and expertise.
Topics: Franchising, licensing agreement, chain stores