Novel Marketing

When readers browse Amazon, they have already decided to purchase a book. The only question is: Which book will they choose? What if there was a way to reach readers at this pivotal moment and persuade them to pick your book from the list they're considering?
There is! It is called Amazon Advertising, and it has become one of the most popular forms of book promotion for indie authors.
However, many authors feel intimidated by the idea of running Amazon ads...

The tools we use for writing have evolved over the centuries, from quill and inkpot to the printing press, to the word processor to AI. Recent developments in AI tools for writers have sparked everything from laughable images to controversy and fear.
Is AI evil? Is it safe?
In this week’s episode, we’ll discuss what you need to know about AI in our current day...

Almost every traditionally published book goes up for preorder before it comes out. However, the advice surrounding preorders can be confusing for indie authors. Some indies say preorders are critical. Others say having a preorder for your book can hurt sales.
Who is right?
Should you set up a preorder for your book? Are preorders a good idea or a bad idea?
Preorders can help or hurt, depending on what kind of author you are...

You’ve heard me talk about the Five Ps of Marketing, and in this week’s episode, we tackle the third P: Place. In other words, where should you sell your book?
Many authors struggle to find the right place to sell their books. Whether you're an indie or traditional author, you must discover the best places to sell...

The term "self-publishing" doesn't mean that you sit in a cabin in the woods all by yourself and emerge with a published book as if you'd done it all singlehandedly.
It's rare to find one person who has all the skills required to turn an idea into a physical book. We need cover designers, formatters, web designers, assistants, and more. You might be self-publishing, but you will need some help...

This year marks the end of an era.
The Book Launch Blueprint is entering its seventh and final year. Since we began offering it in 2018, it has been one of our most popular courses.
Launching a book is one strategy that works well for indie and traditional as well as fiction and nonfiction...

How much money does it cost to become a professional author?
Any profession will cost you when you're just getting started. If you're broke, I recommend listening to my episode titled The Starving Author: How to Market Books Without Money.
Assuming you have some money, you need a spending plan...

Email marketing is one of the most powerful tools for connecting with readers and selling books. Obviously, you want a lot of email subscribers, but it doesn't matter how many subscribers you have if they don't open and read your emails...

A few years ago, the popular buzzword in the author world was "tribe." Building a tribe of readers was seen as the key to success. Reader relationships are still important for authors, so why did the term "tribe" go out of fashion?
Having a tribe of readers is still an incredible asset that will help you sell your books and raise your profile amongst readers, but you need to know how and where to build a tribe if you want it to grow...

Learn two ways to proceed if you don't have money to market your book.