Gesamtlänge aller Episoden: 5 days 3 hours 11 minutes
More ad dollars flowing into podcasting is generally seen as a good thing. Yet niche podcasters don't see very much of it. Yes, there are "riches in the niches," but only if your podcast is attractive enough.
Podcasting has a healthy and growing industry set up to serve the needs of both the big-money advertisers and the podcast publishers who get the lion's share of the more-than-a-billion dollars spent on podcast advertising...
Podcast advertising has much greater recall than other forms of ads. But how many times have you forgotten a URL, a coupon code, or even the name of the advertiser when you were ready to take action?
Podcast advertising is hard. On all sides of the equation if I'm honest. One company, Vocalize Inc., is trying to change that...
Podcast advertising has much greater recall than other forms of ads. But how many times have you forgotten a URL, a coupon code, or even the name of the advertiser when you were ready to take action?
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S...
Sometimes the advancements we see in podcasting look pretty small compared to the hype we see and hear about in other forms of media. Would you be better off jumping ship to try the Next Big Thing?
I love distractions. I think it's healthy for podcasters to explore new tools, technologies, and other nifty things that live on the periphery of podcasting.
But don't get so distracted you lose sight of why you are here—to podcast...
Podcasters love regular listeners. And regular listeners love their podcasts. Dependability on both sides has been a driving and differentiating factor for podcasting. But is that still a good thing?
When the book I'm reading ends, I go get another book. With millions of choices for me to read, there's never a time when I can't find anything to read.
When the series I'm watching ends, I go get another TV series...
The tools podcasters use are constantly changing. But we tend to ignore changes to a critical piece of our podcasts: the podcaster. Has your podcast changed to keep up with changes in your own life?
I half-jokingly asked a fellow podcaster and friend the "what do you want to be when you grow up?" question. Their immediate response was unexpected and worth exploring further.
"The problem, Evo," they said "with people like us is that's the wrong question...
Two decades and millions of podcasts later, it's likely what you want to talk about is already talked about. But if you're not afraid of doing things differently, you can still make a splash with your new show.
Photo by Artem Beliaikin from Pexels
It's hard for anyone to keep up with all of the news about any given topic. Unless your full-time gig is keeping up with everything about one thing...
Figuring out what type of podcaster you want to be is important to establishing your podcast. But have you thought about and established what kind of interviewee or guest you want to be on other podcasts?
Photo by Miguel Á. Padriñán from Pexels
Guesting on other people's podcasts is a time-honored way to gain targeted exposure for you and for your podcast to podcast listeners...
Trust in podcasting extends beyond the host and the listener to a larger, overall trust in the idea of podcasting. Interestingly, podcasting enjoys a greater level of trust than other forms of media. But for how long?
Photo by Charlotte May from Pexels
In The States, trust in traditional broadcast media is at or near an all-time low, a trend that has been happening since the 1970s...
Everyone leads busy lives, and the smart podcaster doesn't waste their audiences' time. But in your quest to tighten things up, don't forget to build in time to let your audience reflect as they listen.
If there's an ongoing struggle between podcasters and podcast listeners, it is the conflict between breadth and depth. We're busy cranking out more and longer episodes. But what they want from us is to go deeper. And get to the point quicker. Yeah. That's a conflict...