Gesamtlänge aller Episoden: 5 days 3 hours 11 minutes
We're back, with a vengeance and new focus on making podcasting... better.
Let's make your podcast better for your audience. Specifically, the audience who might have never, ever listened to a podcast before. You’re their first. Are you a good steward?
The people who you (or your business) communicate with on a regular basis may be the perfect people to listen to your show. You’d think getting your contacts - business or personal - to listen to your show would be easy. It's not.
When podcasters think about random discovery, we assume people are looking specifically for podcasts. But in reality, people are just looking for topics. How do you make sure that your podcast (or better yet, your podcast’s episodes) a part of that discovery set?
It should be easy for people who know how to listen to podcasts to listen to your podcast. No education required, right? I agree with you that it should be easy. But only if you’re doing your part, podcaster.
Tracking downloads of your podcast can be really enlightening. It can also be really depressing. So let's put this particular metric in a box start deal with “downloads” for what they really are.
Social media isn't going away anytime soon. Even podcasters have to deal with social media. But are we tracking the right social media metrics, and do those metrics indicate podcast growth? The answer may surprise you.
How much would it help you understand your listeners’ behavior if you could actually watch them as they listened to an episode of your podcast? A lot, right? I’ve good news for you: you absolutely can, and it’s not even a little creepy.
If you want your podcast to grow, obsessing over downloads, trying to influence social media metrics, or fretting over when people bail on your episodes won’t move the needle much. To track growth, you have to understand your show’s conversion rate. Here’s how.
Contrary to popular belief, you can go pro as a podcaster. But the jobs available in the world of pro podcasting probably look a little different than you're thinking about. Which should be good news to you! Listen to this: