PR 360

Jeff Fenster is an award-winning serial entrepreneur who credits his success to one thing: the art of building and maintaining relationships. He’s the founder of the Everbowl superfood chain, the WeBuild Stuff manufacturing and fabrication firm, and SuperFuel Coffee. Here, he discusses why his five core values are the foundation for success, his relationship with NFL legend Drew Brees, and how to get his free “Network to Millions” playbook...

Jessy Klein Fofana is the CEO and Founder of LaRue, a New Jersey-based public relations and affiliate marketing agency. Fofana and LaRue are trailblazing a new kind of PR strategy that leverages the power of earned media while maximizing performance-driven press opportunities. Here, she discusses her company’s unique approach to affiliate marketing, working with news organizations, and the brand awareness-to-affiliates funnel...

Linda Zebian has the very meta position of Senior Director of Communications and Community at Muck Rack, where she manages its internal and external communications strategies. Previously, she spent ten years at The New York Times developing and executing communications strategies for the company’s business division. Here, she discusses how AI technology is being used throughout the PR world and why Muck Rack’s new AI tool is a big help for PR people...

Our guest today is Andy Nguyen, a self-described “serial restaurateur” who is pushing boundaries by bringing together food and the world of Web3. Andy has co-founded such brands as Afters Ice Cream, Dough & Arrow, Matte Black Coffee, Hello Kitty Café, Bored and Hungry, and Trill Burgers (which DJ Khaled said is the best burger he’s ever tasted)...

Back for his second appearance on PR 360, Jon-Stephen Stansel is an award-winning social media professional with over a decade of experience managing, building, and creating content for branded social media accounts. He has run profiles for Amazon Prime's “Invincible” animated series, Hyper RPG, Better Place Forests, and the University of Central Arkansas. He is currently the Director of Social Media at Chaotic Good Studios...

Jason Wells is the CEO of AI Dev Lab, a machine learning development consultancy, and the managing director of MWest Ventures, an organization making early-stage investments in AI, 5G IoT, and Media Tech. Jason has developed over 20 AI products and worked and lived on six different continents. Here, he provides a clear description of the current state of AI, its potential, and how AI Dev Lab is pushing the technology into the future...

Becky Wilson and Patrick Hamilton, the brains behind the "We Write Good" creative content shop, write promos and taglines for some of the biggest shows on television, such as “Abbot Elementary,” “Jeopardy!,” and “Dancing with the Stars.” Here, they talk about their wild ride from Universal Studios tour guides to marriage to running their own creative shop. They also explain their creative approach to writing TV and film promos and taglines...

Helen Neal is the founder of HN Communications, a thought leadership consultancy that works with some of the world's most popular brands (Bosch, Asahi) leading the way to net zero. She is also the host of the Leaders LIVE podcast, an online thought leadership platform that brings together businesses, government, and NGOs to debate the biggest challenges facing our world today...

Brian Bogert is a performance coach, motivational speaker, and business strategist who strives to create unparalleled growth for individuals and organizations. He’s worked with businesses and nonprofits, including the Lockton Companies and the American Cancer Society. Bogert is also a member of the Forbes Council, an invite-only community for the most successful executives and entrepreneurs...

Adam Albright-Hanna is the founder of A-Ha! Audience Builders and a digital strategy and creative consulting specialist. His clients include "The Late Late Show with Craig Ferguson," the 2008 Obama campaign, Upworthy, The Onion, GOOD Worldwide, and Someecards. Here, he talks about being an early trending-content innovator and the dos and don'ts of going viral in 2023...