PR 360

Our guest is Cahill Camden, the CEO of Digital Vision Media Group, an agency that helps Web3 and technology companies optimize growth. Here, he shares his thoughts on the positive things happening in the world of blockchain and how to steer clear of the hype. Later, he explains his latest startup, Press Jockey—a tool that allows businesses to get up to five times more press, with 90% less effort...

Our guest is Sana A. Ahmed, a remote strategist whose focus is helping people build “monster” personal brands. Here, she shares her unique, counter-intuitive belief that by embracing the opposition and going against the tide, people can find their unique voices.

Key Takeaways:

- How to build a monster brand by discovering what you're against.

- How to overcome the struggles of building a personal brand.

- How to stand out by becoming a monster...

Gustavo Arellano is a Los Angeles Times columnist, covering Southern California and beyond. Previously, he was an investigative reporter and editor at OC Weekly, where he penned a nationally syndicated column entitled “¡Ask a Mexican!” Here, Gustavo and Tod discuss how media organizations can better talk to the Latino community, why Orange County is underrated, and the dos and don’ts of Twitter...

Rob Aurelius is the founder of ARCG Media Group, a digital marketing agency specializing in social media, content creation, and promotions. Here, he discusses ARCG’s tenth anniversary and how his love of professional wrestling led him to represent its legends and rising stars. Finally, Rob shares his tips for cultivating a personal brand and discusses the launch of his new networking platform, the Nexus Group. 

Key Takeaways:

- The importance of networking...

Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, discusses how she’s working to help the burgeoning cannabis industry overcome decades of misinformation about the product in a highly regulated environment. Buffo also explains the challenges of marketing a product with so many different uses.

Key Takeaways:

- How to change the public’s perception of cannabis in the face of historic misinformation...

In his second appearance on PR 360, Wing Lam, founder of Wahoo's Fish Taco, shares how he made it through the dog days of the pandemic by giving back to his community and frontline workers. He also discusses how inflation has affected the restaurant business and the unique way that surfing has helped him to be a successful businessperson...

On today’s episode, we get to know our new host, Tod Perry, who shares how his career in media and love of podcasting led him to PR 360. This week’s guest is Lora Metzner, the Managing Director of Global Results Communications. After looking back at the world of PR during the Dot-Com Boom, Lora looks forward to the PR trends for 2023. Here, she shares how companies can do more with less, manage negative economic news, and better communicate with audiences during a down market...

In This Episode…

Check out the latest episode of PR 360 to find out everything you need to know about TikTok ads. This week’s guest is Ashley Wright, an expert in the field of TikTok ads as well as the Founder of Smash Cactus Media. Ashley shares his insights on how to create engaging TikTok content and generate ROI for your brand...