PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
https://shows.acast.com/pr-360
Gesamtlänge aller Episoden: 5 days 6 hours 46 minutes
episode 151: How Communicators are Evolving to Better Serve their Audiences with Communication Expert Melissa Hariri
In This Episode… Are you a communicator looking to better serve your audience? Then this episode of PR 360 is for you! In it, communication expert Melissa Hariri discusses the importance of communicators and the significance of having fun with branding and communications, as they are essential to keeping consumers engaged...
episode 150: Twitter Expert Samantha Kelly Offers Tips on How to Get the Most Out of the Platform
In This Episode… This week on PR 360, we talk to Twitter expert Samantha Kelly about the best ways to use Twitter for your business. Twitter is a powerful tool if used correctly, and Samantha shares her insights on how to build a community of brand advocates and make people feel special. We also discuss the new Communities tab and Twitter Spaces, and how PR professionals can use them to their advantage...
episode 149: The Power of Storytelling in the PR Industry with Communications Specialist Andrew Ellison
In This Episode… Host Brett Deister welcomes Andrew Ellison, a PR professional with a decade of experience working in journalism and broadcast news. Andrew talks about how the most important thing in PR is storytelling, while the ability to take in complex information and distill it down to a digestible form is also key...
episode 148: How to Create a Personal Brand that Stands Out from the Crowd with Personal Branding Expert Harsh Devani
In This Episode… Whether you're just getting started on social media or you're looking to take your personal brand to the next level, this episode of PR 360 is for you! Brett Deister is joined by social media marketer and content creator Harsh Devani to talk about all things personal branding and social media. With over 650,000 Instagram followers and as the author of Conquer Instagram Growth, Harsh knows a thing or two about building a personal brand...
episode 147: The Importance of the PESO Model with PR Expert John McCartney
Our Guest Today:
PR 360 is the perfect podcast for anyone who wants to learn about the latest trends in public relations and marketing. This week, Brett Deister is joined by John McCartney, a PR professional with 20 years of experience. Together, they discuss the challenges of measuring the effectiveness of PR campaigns, the importance of the PESO model within boutique PR agencies, and the future of journalism...
episode 146: Tips for Creating Engaging Holiday Season Content with Content Marketing Expert Rosemary Egbo
In This Episode… If creating content that will really wow your audience is at the top of your wish list this holiday season, then you need to tune in to this episode of PR 360. Our special guest this week is content marketing expert Rosemary Egbo. Listen as she and host Brett Deister discuss her top tips on creating content that is both informative and engaging...
episode 145: Using Storytelling to Position Yourself as a Thought Leader with Branding Expert Vivienne Okafor
In This Episode… Are you an entrepreneur who is looking to craft a compelling story? Do you want to learn how to position yourself as a thought leader or become more influential? If so, then this episode of the PR 360 is for you! Today, host Brett Deister speaks with Vivienne Okafor, a content creator and storyteller who teaches entrepreneurs and service-based business owners how to clarify their brand stories and communicate them effectively to build meaningful...
episode 144: Why Building Relationships with Your Community Is Key to Navigating Leaks: An Interview with Andrew McCrea
In This Episode… Recent events have shown that even in an industry as big as gaming, no one is immune from susceptibility to leaks. In this podcast, PR 360 host Brett Deister discusses the implications of leaks in the gaming industry with Andrew McCrea, Public Relations Manager at Gearbox Entertainment. McCrea explains how communicators can ensure their audience is informed and able to help spread the truth in the event of a leak...
episode 143: Why Trust is Key with Content Marketing Expert Robert Rose
In This Episode… In this episode, host Brett Deister interviews renowned content strategy and marketing expert Robert Rose about the value of trust and how it has shifted the PR industry. Speaking from his 30 plus years of industry experience, Robert highlights the opportunity for corporate storytellers to create a deeper level of trust with their audience through transparency and accountability. He notes that companies are moving away from being the "first” to share...
episode 142: Creating the Best SEO Strategy for B2C and B2B Companies with Ken Marshall
In This Episode… In this conversation, host Brett Deister and his guest Ken Marshall discuss SEO strategy, content strategy, and the importance of understanding B2B and B2C marketing. Ken shares his background in the industry—as well as his love of coffee. The pair talk about how SEO can be used as a strategy to increase business outcomes rather than just a tactic...