Sounds Profitable - Podcast Adtech & Advertising

The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits. Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable will be a fluff-free experience for you. Along with industry experts, I'll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well... make more money as more money from advertising pours into podcasting. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves. So join me, Bryan Barletta, as I bring to you Sounds Profitable, the podcast companion series. It's part of the PodNews network, and if you're not already reading my newsletter, then you should be.

Eine durchschnittliche Folge dieses Podcasts dauert 27m. Bisher sind 35 Folge(n) erschienen. Jede Woche gibt es eine neue Folge dieses Podcasts.

Gesamtlänge aller Episoden: 16 hours 35 minutes


episode 32: SP Highlights: Taking DAI Seriously w/ Heather Osgood

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to...



episode 31: SP Highlights: Brand Safety w/ Moomal Shaikh

The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to...



episode 30: Finally Sounds Profitable Has A Podcast w/ Evo Terra

Let's talk Podcasting! In the last episode of Sounds Profitable's first season, Bryan speaks with producer Evo Terra, and editor Ian...



episode 29: Tracking Podcast Ad Performance That's Hard To Track w/ Omer Jilani

There's two sides to attribution. Hang out with Bryan and Omer as they talk about the great feeling of helping creators get the revenue...



episode 28: How To Write Podcast Ads That Sell w/ Stew Redwine

What makes a perfect host-read ad? We talked to Stew Redwine of Oxford Road to find out. Key Links: •


 2021-08-15  51m

episode 27: SP Profiles: Branded Podcasts w/ Dave Zohrob

Sounds Profitable gets to hear some of the best ideas and learn from the best researcher in the business. Unfortunately, that...


 2021-08-08  42m

episode 26: How Dynamic Ad Insertion Actually Works w/ Brian Sherman

We've been carrying the torch for DAI for a while now. In this conversation with Brian Sherman of A Million Ads, we talk about how this...


 2021-08-01  27m

episode 25: Sounds Profitable's Premium Blend w/Jason Sew Hoy

Are you listening to our Supercast Feed? Good! Are you not? Why not? It's free! And Jason Sew Hoy is here to explain why joining the...


 2021-07-25  28m

episode 24: Podcast Prefix Analytics Explained

How can we get the most out of prefix analytics? And how can everyone use them to their best? Bryan and Karo talk about Prefix...


 2021-07-18  31m

episode 23: Let's Make Podcasting Metrics More Meaningful

Do download numbers matter? Juleyka Lantigua-Williams doesn't think so. There's a better metric for gauging your podcasts success and...


 2021-07-11  26m