Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

http://soundsprofitable.com/

Eine durchschnittliche Folge dieses Podcasts dauert 17m. Bisher sind 173 Folge(n) erschienen. Alle 3 Tage erscheint eine Folge dieses Podcasts.

Gesamtlänge aller Episoden: 2 days 10 hours 30 minutes

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episode 19: Serial and the Importance of Content Curation & 8 other stories for September 22nd 2022


This week: Serial and the importance of content curation, Spotify launches audiobooks, Spanish-language TV is surging,  why Wonder Media Network won’t use programmatic, and SirusXM is no longer the biggest podcast network by reach. Let’s get started.

Serial and the importance of content curation...


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   12m
 
 

episode 18: Inaugural Business Leaders Summit Recap


In this episode of Sounds Profitable: Arielle Nissenblatt and Tom Webster sit down to discuss Podcast Movement, the Sounds Profitable Business Leaders Summit, and most importantly: an update on Tom’s dog Walnut.

Listen to learn about:

  • Dynamic ad insertion and video trends among our sponsors. 
  • Tom’s Podcast Movement takeaways...


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   28m
 
 

episode 17: One Key To Growing Podcasting We Take For Granted


We talk a lot about the unique content advantages in podcasting, but one key to growing the medium with an older audience might be even simpler.

Credits:

  • Written by Tom Webster
  • Edited by Tom Webster
  • Produced with Spooler...


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   13m
 
 

episode 16: Programmatic Advertising Could Make Podcasting a $6 Billion Industry by 2026 & 7 Other Stories


This week: Analyst predicts programmatic will get podcasting to six billion in ad spend, the new iOS update takes care of AppleCoreMedia, Apple announces virtual neighborhood for Latine Heritage Month, brand-lift studies are catching up with the times, and kids content is booming for Paramount+...


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   10m
 
 

episode 15: Programmatic Advertising for Buyers


September 22nd is officially the last day of Summer, making our third and final article in our Programmatic Summer series absolutely not late to the party.

Credits:

  • Written by Bryan Barletta
  • Produced with Spooler...


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   9m
 
 

episode 14: All We Know About Netflix's Ad Plans So Far & 9 Other Stories


This week: We learned something interesting about Netflix, Cross-promotions work but you might be doing them wrong, Anchor continues to be the top podcast host by episode share, and the FTC sues a data broker.

All we know about Netflix’s ad plans so far

Shreya: Once again we bring you an article that doesn’t feature the world “podcast”, but could have big implications for the industry...


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   10m
 
 

episode 13: 100 Years of Audio Advertising


In this episode of Sounds Profitable: Bryan Barletta is joined by Stew Redwine in observing the anniversary of the first audio advertisement in 1922. How have things changed over a hundred years? What even was the first ad?

Listen to learn about:

  • The origin of audio advertising
  • How audio ads have grown since...


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   40m
 
 

episode 12: Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?


There's a lot of received wisdom that says host read ads beat announcer ads in podcasting. But is this always true? Could it even be a false choice?

Credits:

  • Written by Tom Webster
  • Edited by Tom Webster
  • Produced with Spooler...


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   13m
 
 

episode 11: Podcast Ad Spend Isn’t Slowing as a Recession Potentially Looms & 7 Other Stories


This week: Podcast ad spending goes strong despite recession fears, YouTube and Twitter launched dedicated podcast spaces, advertising questions what to do if premium users choose not to see ads, and a look into why DTC ads haven’t fallen off as expected.

Podcast Ad Spend isn’t Slowing as a Recession Potentially Looms.

Manuela: Marketing Brew’s Alyssa Meyers brought good news last Wednesday...


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   10m
 
 

episode 10: The Reality of Podcast Economics: I Built an Independent Women’s Podcast Network


In three years, Allyson Marino built and sold her own podcast company, Lipstick & Vinyl, a network built around strong female voices. Here is Allyson’s story.

Credits:

  • Written by Allyson Marino
  • Edited by Tom Webster
  • Produced with Spooler...


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   15m