Startups For the Rest of Us

Follow the founders of MicroConf as they start, acquire, and sometimes sell SaaS companies. They'll fail a bit, succeed a bit more, and take you with them on the tumultuous life of two entrepreneurs.

https://www.startupsfortherestofus.com

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Episode 432 | How to Indirectly Overcome Sales Objections


In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to indirectly overcome sales objections. Solving the problem of having to answer some of the same questions numerous times, the guys come up with some ways to combat sale ob[...]


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   28m
 
 

Episode 431 | Converting Free Users to Paid, Vesting, Business Ethics, and More Listener Questions


In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including, converting free users to paid, vesting, business ethics and more.


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   38m
 
 

Episode 430 | What to Look For In a Co-Founder


In this episode of Startups For The Rest Of Us, Rob and Mike talk about what to look for in a co-founder. They touch on different aspects of evaluating someone for the role including, honesty/integrity, skill-set vs future skill-set, fixed mindset v[...]


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   34m
 
 

Episode 429 | Building a Launch List of 5,900 and Grinding Out Customer Development


In this episode of Startups For The Rest Of Us, Rob talks with Derrick Reimer about his new product Level. They go through the development timeline as Derrick gives insights on the early access phase, alpha testing, taking pre-orders, and going liv[...]


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   38m
 
 

Episode 428 | Building Relationships with Agency Partners, Determining Equity Splits, and More Listener Questions


In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including building relationships with agency partners, selling across different currencies, determining equity splits, and more.


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 2019-01-22  28m
 
 

Episode 427 | Scaling a Software Product, Raising Prices, When to Consider CRM, and More Listener Questions


In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions, the topics include scaling a software product, raising prices, and when to use a CRM.


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 2019-01-15  27m
 
 

Episode 426 | Getting Started with Event Tracking


In this episode of Startups For The Rest Of Us, Rob and Mike talk about getting started with event tracking. They share some tips and tricks, 3 Core Lifecycle Events, and the purpose/importance for tracking each event.


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 2019-01-08  25m
 
 

Episode 425 | How to Launch a Product Into a Mature Market


In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to launch a product into a mature market. They give a definition of what a mature market is, list some examples of established players in different markets, discuss how to t[...]


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 2019-01-01  37m
 
 

Episode 424 | Our Predictions for 2019


In this episode of Startups For The Rest Of Us, Rob and Mike make their predictions for 2019. They also look back at their 2018 predictions and rate how they did.


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 2018-12-25  41m
 
 

Episode 423 | Our Goals for 2019


In this episode of Startups For The Rest Of Us, Rob and Mike set their goals for 2019 as well check in and rate how they did for their 2018 goals.


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 2018-12-18  47m