Sweet Buzz - Scaling a Digital B2B Business With Dancho Dimkov

Today's episode is a bit different because I'm taking you along on a drive while I prepare for some morning exercise. Now, let's dive into a topic I consider incredibly important - taking risks, especially the big ones. The other day, while enjoying some beers with a friend, we discussed life and risk-taking. As we talked, I had a major realization: my biggest wins have always come when I took substantial risks, never when I played it safe...

I recently found myself with a half-hour gap in my morning routine, thanks to getting my son ready for school. So, I thought, why not use this time to record a podcast and share some insights? Today, I want to talk about networking and how, as entrepreneurs, we often get so caught up in the day-to-day operations of our businesses that we forget about the power of networking...

I've been diving into some inspiring TED talks, and I stumbled upon one discussing the two reasons why companies fail and how to avoid them. The theory is intriguing: companies can either be in exploitation mode, focused on monetizing what they have, or in exploration mode, constantly chasing the next big thing. But here's the catch – both extremes are risky. Only 2% of companies strike the right balance...

I've got a little detour from the usual sales stories. You see, I've taken it upon myself to enroll in an online academy – the Early Warning Europe Mentor Academy. It's been a fascinating journey so far. As a consultant, mentoring and consulting go hand in hand, right? But what really grabbed my attention here is how we're sharpening our skills to help companies and mentees overcome various obstacles...

I stumbled upon a fascinating concept known as the "Decoy Effect" in pricing psychology. After diving into an academic paper, I discovered that adding a deliberately overpriced third option in your pricing strategy can profoundly influence consumer choices. This "decoy" option isn't meant to be sold but to change how customers perceive the other two options. The real magic of the decoy effect is that it doesn't require more effort or changes to your offerings...

When I started my business, I offered many services, leaving potential clients overwhelmed with choices. This approach led to confusion and difficulties in closing deals. Later, even after narrowing down my services to B2B lead generation, I made the mistake of presenting too many proposal options. Clients often needed to learn what they needed, and I would end up sending multiple proposals, which again led to confusion and a lack of successful conversions...

Whether you're a sales enthusiast, a business owner, or someone looking to improve your lead-generation strategies, this episode is for YOU!

As a semi-retired person, I'm excited to share my personal journey in the world of sales consultancy. I'll take you behind the scenes of my work with a German startup, targeting product owners and head of product roles...

I used to crave freedom as an entrepreneur, but it came with its own set of limitations. However, I've come to see my son's school schedule as a hidden blessing. It's given me an anchor and a chance to establish new routines. I've taken the initiative to enroll my son and myself in swimming lessons, and I plan to incorporate regular gym sessions into my mornings...

Even though it might get a bit noisy, I'm happy to share some recent news and updates with you. It's September 1st, and we're officially entering the fourth quarter of 2023. Can you believe it? August was a whirlwind for us as we welcomed ten new clients, and I have to say, it was pretty incredible. And today was extra special because my older child had his very first day of school. It was a heartwarming experience...

Can you believe it's already August 29th? Time is going by so fast. So, I've got something to share with you today. Last week, I took on a triathlon and crossed the finish line. Even with a rib injury. It was tough, but I made it. At BizzBee, we've been diving deep into sales. We've welcomed nine new clients this August, adding to the eight from July. Quite a leap from the one client in June and two in May...