The Yaag Project

The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.

https://the-yaag-project.simplecast.com

Eine durchschnittliche Folge dieses Podcasts dauert 41m. Bisher sind 134 Folge(n) erschienen. Dieser Podcast erscheint wöchentlich.

Gesamtlänge aller Episoden: 3 days 15 hours 41 minutes

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episode 114: Doing product marketing the right way : with Yoni Solomon


In this episode, Yoni Solomon, the CMO at Uptime.com and former Director of Product Marketing at G2, joins us to share his insights and experience on how to get your product marketing right...


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 January 31, 2022  41m
 
 

episode 113: How to win mega deals? : with Christopher Engman


In this episode, Christopher Engman, the co-founder and managing partner of MegaDeals Advisory, joins us to discuss "How to win mega deals?" He has been personally involved in making hundreds of B2B deals happen, which cumulatively exceed several billion...


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 January 24, 2022  58m
 
 

episode 112: Randy Frisch: How to create a personalized content experience in B2B SaaS?


In this episode, Randy Frisch—the co-founder, CMO & President of Uberflip, joins us to discuss 'how to create a personalized content experience to drive demand and improve customer engagement.' He was named one of the Top 50 Fearless Marketers globally by Marketo...


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 January 17, 2022  46m
 
 

episode 111: How to stop chasing customers and build a cult? : Chris Kneeland


In this episode, Chris Kneeland, the CEO of Cult Collective, one of North America's premier engagement marketing firms, joins us to discuss 'How to stop chasing customers and build cults?" Chris co-founded Cult in 2010 and has consulted for Harley Davidson, Canadian Tyre, Zappos, Best Buy, United Way and dozens of other brands...


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 January 10, 2022  44m
 
 

episode 110: How to leverage team-selling and improve customer retention: Kris Rudeegraap


In this episode, Kris Rudeegraap, the co-founder and CEO of Sendoso, shares his insights on two super interesting connected topics – team selling and customer retention...


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 January 3, 2022  27m
 
 

episode 109: How marketing evolves in a tech startup from $1 million ARR to $10 million ARR: Karthik Sridharan


In this episode, Karthik Sridharan, the co-founder and CEO of Flexiple – an online curated freelancing platform that empowers and connects companies and freelancers, joins us to discuss how the role of marketing evolves from the first year of a startup to how it looks at $10 mil ARR...


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 December 27, 2021  50m
 
 

episode 108: Why is product marketing often misunderstood? : with Vukasin Vukosavljevic


In this episode, Vukasin Vukosavljevic, popularly known as 'Vuk,' joins us to discuss how to build a strong product marketing team that hits it out of the park. Vuk is the head of growth at Lemlist and is a rockstar that every SaaS company would want to have on their team...


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 December 20, 2021  49m
 
 

episode 107: David Spinks : How to build a community and mistakes to avoid


In this episode, David Spinks, the co-founder of CMX, VP of Community at Bevy, and is the host of the Masters of Community podcast, joins us to discuss how to build a community and mistakes to avoid along your community journey...


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 December 13, 2021  51m
 
 

episode 106: Is community building for everyone? : with Yaag and Manish


In this episode, Manish Nepal, the founder of Marketing Impact, and I discuss whether it makes sense to build a B2B community. We discussed how we at The ABM Conversations podcast built one and failed badly. Here are the timestamps of the key points discussed: 3:18 Does building a community make sense for all? Everyone talks about its benefits; you hear virtue statements like “build a community before you build your product?” but the reality is far from it...


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 December 6, 2021  21m
 
 

episode 105: Implementing customer-led growth step-by-step: with Claire Suellentrop


In this episode, Claire Suellentrop, the co-founder of Forget the Funnel, joins us to discuss how to implement customer-led growth for your organization step-by-step. Here are some key timestamps you might want to jump into: 2:30 Claire talks about what customer-led growth means and how it’s not yet another buzzword. She details how it’s different from the PLG or sales-led or marketing-led growth motion and how customer-led is directly related to Jobs-To-Be-Done...


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 November 29, 2021  39m