We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...
https://communicateinfluence.com
Gesamtlänge aller Episoden: 1 day 11 hours 46 minutes
How To Solve The Problem Of Shrinking Local Media
This episode is sponsored by Podthreads - a new online clothing store for podcast fans!
When regular host Sheelagh Caygill was in England last year, Karen Unland and Mack Male - both seasoned podcasters - kindly produced an episode for Communicate Influence listeners.
Karen and Mack are the the co-founders of Taproot Publishing, an Edmonton-based media company whose mission is to help communities understand themselves better...
How To Select The Right Social Media Platform For Your Business
In last week's episode, Kim Scaravelli discussed managing Twitter in 30 minutes a day.
This week, Kim, founder of Trust Communications, looks at how to select the right social media platform for your business. That's right, you don't have to have a presence on every platform, only the ones that will perform for your organization...
How to Manage Twitter in 30 Minutes a Day
In this week's episode, we have an incredibly valuable conversation with Kim Scaravelli, about how to manage your Twitter account in just 30 minutes a day.
Kim, a communications pro and owner of trust communications in Halifax, Canada, is an expert when it comes to social media. She shares tremendous value in this episode...
Podcasting Industry Predictions for 2021
Despite the pandemic, the podcasting industry had a good year in 2021, with lots of new content, and a record in advertising spend.
Podcasting and radio industry expert James Cridland is today's guest on this episode of The Communicate Influence Podcast. He takes a look at some of the emerging trends already visible in the first few weeks of this new year, and looks at what may lie ahead.
He foresees a robust year, with more exciting and diverse content on the horizon...
Conversational design to play a big role in marketing, PR
The Future is Spoken isn't just the name of a new podcast, it's a phrase that illuminates the fact that voice will dominate marketing and PR in coming months and years.
Voice technology is now ubiquitous. We speak to our voice assistants at home, to our smartphones, and to our vehicles. Some people talk to lighting and temperature control systems in their homes...
Why Self-Aware Leaders Make the Best Communicators
It's hard to believe that not every leader is a good communicator.
Our guest Nick Meir explains that this is because we think of communication as mostly spoken. But in Nick's view, communication is essentially the "movement of information" and so body language and micro-expressions are part of that movement of information.
With this definition, it's easy to see how a leader's body language can impact a workplace culture and even subjugate people...
How to Move From Journalism into Communications
Every year across the world, hundreds of journalists move from the newsroom or the classroom into the world of PR, communications, or marketing.
The good ones possess great storytelling skills, and know how to get information out of people.
However, communications and marketing are very different worlds form journalism, and journalists must develop a whole new set of traits to succeed in these industries...
How to Leverage Influence As Part of Your Marketing
Influencer marketing is fast replacing many marketing tactics. It's such a flexible option that can be used on many levels. Small and large agencies can employ it, as can businesses and individuals.
In fact, the chances are that you've already used influencer marketing and don't realize it...
Podcasting is Changing the Face of Audio Journalism
Podcasting is significantly changing journalism, which has been affected a great deal by lack of investment and a declining audience in recent years.
In this episode we speak with Toronto podcast producer and journalist Kathleen Goldhar on the impact podcasting continues to have on journalism
"I don't think you can do anything without a podcast anymore," Kathleen observes. "Every news organization has one, CBC has one . . ...
Empathy, trust, customer service are key to successful brand building
This episode sees host Sheelagh Caygill talk to branding pro Jack Fussell. He's worked with hundreds of businesses on brand strategy, and knows what makes a brand great.
Branding is so much bigger than a logo, website, or business card. Jack says at the end of the day, the most simple version of understanding what a brand is, is what your customers feel about you...