The Digiday Podcast

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

http://www.digiday.com

Eine durchschnittliche Folge dieses Podcasts dauert 34m. Bisher sind 323 Folge(n) erschienen. Jede Woche gibt es eine neue Folge dieses Podcasts.

Gesamtlänge aller Episoden: 7 days 17 hours 3 minutes

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Convince the gatekeepers': How The Week Jr. is growing its U.S. subscriber base


The Week Jr. was set to debut in the U.S. last spring but the day that the first run of the children's magazine went to the printer, much of the country went into lockdown. That threw a wrench not only in the magazine's editorial plans, but also in the marketing strategy for how the U.K.-based, Dennis Publishing-owned title was meant to enter the western hemisphere. Despite the initial hiccups, Andrea Barbalich, editor-in-chief of The Week Jr. U.S...


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   42m
 
 

‘You’ve got to earn that’: Mike Hume of The Washington Post’s Launcher on covering gaming and esports inside a mainstream publication


For years, gaming has been categorized as a niche form of entertainment. But that’s been changing over the better part of the past decade, including within the realm of gaming journalism. In addition to longstanding gaming publications like Kotaku and IGN, mainstream outlets have invested in covering gaming and esports, as The Washington Post did in debuting Launcher in October 2019. And their coverage extends beyond console reviews and game play tips...


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   38m
 
 
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   37m
 
 

Coronavirus-induced change and accelerations: Digiday’s top trends for 2021


In this week’s episode of the Digiday Podcast, our editorial team takes a look ahead at what 2021 may have in store for the publishing and marketing industries, from what Zoom fatigue means for the virtual conference to why perks aren't what they used to be.


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 2020-12-22  1h9m
 
 

'Using all parts of our business as innovation': Vox Media Publisher Melissa Bell on recent departures and future content


It's a new era for Vox. Known for its approachable tone in explaining the news, the site is a year into its merger with New York Magazine, and in recent weeks has seen some of its leading journalists and founders leave for such legacy companies as The New York Times as well as upstart destination Substack. "I think it's a sign of success," Vox Media publisher Melissa Bell said on the Digiday Podcast...


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 2020-12-15  42m
 
 

Google's Amy Adams Harding on why digital newsrooms should 'act like an e-commerce player'


As Google continues to partner with newsrooms to help boost their traffic and revenue, the company's Amy Adams Harding has one recurring piece of advice: "making sure that you're employing e-commerce-like tactics." "Even though you're a news publisher and your journalism is core to what you do, you are, at the end of the day, selling that journalism," said Adams Harding, Google's director of analytics and revenue optimization for news and publishing, on the Digiday Podcast...


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 2020-12-08  44m
 
 

'I believe enough in this to try to do it myself': CollegeHumor owner Sam Reich on the brand's future potential


Despite the name, CollegeHumor isn't a spring chicken anymore. Founded in 1999, the comedy site was acquired by IAC in 2006 and grew into one of the most successful video publishers on YouTube. It also went premium with shows for TV like Adam Ruins Everything, and launched a subscription streaming service called Dropout. But whereas CollegeHumor succeeded in terms content side, business has been another story...


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 2020-12-01  1h6m
 
 

'Profitability in the back half of next year': BuzzFeed CEO Jonah Peretti (and Verizon Media CEO Guru Gowrappan) on their big merger


Two of digital media's biggest players are merging into one, with the announcement last week that BuzzFeed will be acquiring HuffPost in an all-stock deal. This episode of the Digiday Podcast hears from both sides of the transaction. First, senior reporter Kayleigh Barber interviews BuzzFeed CEO Jonah Peretti, who will be leading both companies as they remain separate but share resources on fronts including advertising and content syndication...


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 2020-11-24  1h15m
 
 

'People give when they're excited about good things': Grist CEO Brady Piñero Walkinshaw on what drives member support


With a Biden administration set to take over in January, one arena for policy whiplash is the environment. The president-elect has promised to rejoin the Paris Agreement against global warming on the day he's sworn in, and campaigned on the existential threat that is climate change. What does that mean for Grist, a news non-profit focused on environmental issues, and which has experienced a "Trump bump" just like many news organizations covering the White House over the past four years...


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 2020-11-17  41m
 
 

Shine co-founders Naomi Hirabayashi and Marah Lidey on how mental health went mainstream


Whatever else can be said about the year 2020, it has at least led to a renewed focus on issues of mental well-being for those open to discussing it. "Even in 2019 there wasn't this spotlight on mental and emotional health," said Marah Lidey, co-founder of wellness-focused company Shine, on the Digiday Podcast. "The pandemic is helping to destigmatize conversations around mental health," her co-founder Naomi Hirabayashi added...


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 2020-11-10  39m