The Digiday Podcast

The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

Eine durchschnittliche Folge dieses Podcasts dauert 33m. Bisher sind 290 Folge(n) erschienen. Dies ist ein wöchentlich erscheinender Podcast

Attention Capital's Joe Marchese on the crisis -- and opportunity -- in how we measure eyeballs on the internet

Much of the ad industry's ways of measuring eyeballs on the internet is flat-out wrong, according to Joe Marchese, co-founder and CEO of Attention Capital. "Every Q4, there's more ad impressions in the digital world," Marchese said on the Digiday Podcast. "Do you think more people are watching more ads in Q4, or do you think we're just trying to shove them in there?" Attention Capital sees an opportunity in all that bloat and fabrication...


 2020-03-17  35m

BuzzFeed CEO Jonah Peretti: 'We've transformed how BuzzFeed makes money'

BuzzFeed is in the midst of change. A few years ago most of the company's revenue came from native advertising -- in 2020 that category will bring in just 20%. Other parts of the revenue pie -- commission on purchases driven by BuzzFeed content, as well as BuzzFeed's own branded products -- have grown enough for the company to bring in $320 million in 2019, and for BuzzFeed to forecast profitability...


 2020-03-10  41m

Bleacher Report's Sam Toles on building franchises that last

On a live edition of the Digiday Podcast, CCO Sam Toles said the company tested 67 concepts to find the next House of Highlights, its massively popular Instagram account focused on the NBA. Toles oversees B/R's animated web shows “Game of Zones” and “The Champions,” as well as longer video content including a documentary for CBS's Showtime. Being owned by Turner (and thus AT&T) "gives us that enormous ceiling of opportunity," Toles said. "The way in which B/R can grow is boundless...


 2020-03-03  37m

 2020-02-24  41m

Vox Media CRO Ryan Pauley on acquiring NY Mag: There is no trade-off between scale and quality

Vox Media CRO Ryan Pauley sees the company's acquisition of New York Magazine, last year, as pairing up complementary parts -- and he figures advertisers will see it that way too. "Less than 35% of customers spent significant advertising budgets with both companies," Pauley said on the Digiday Podcast. Vox's typical ad categories included tech, auto, financial services and food and beverage. New York Media, on the other hand, leaned toward luxury, fashion and beauty...


 2020-02-18  27m

Protocol president Tammy Wincup on applying the Politico playbook to tech coverage

Protocol president Tammy Wincup is quick to remind people that her just-launched tech publication isn't a subsidiary of Politico but a standalone news site. Still, Protocol, also funded by Politico owner Robert Allbritton, will be applying the Politico playbook -- offering a morning newsletter (Source Code) and seeking a wide audience for a set of premium, insider products of the sort found in a trade publication...


 2020-02-11  32m

Josh Topolsky on why Bustle Media Group and The Outline make strange (but good) bedfellows

Bustle Media Group might not seem like a natural home for The Outline, the website once described as "a New Yorker for millennials." And that's the point, said Josh Topolsky, founder of The Outline. After its acquisition by Bustle, he now serves as the parent company's editor-in-chief of culture and innovation, overseeing The Outline, Mic and Inverse. "The opposites thing is actually part of the attraction and why it makes sense," said Topolsky...


 2020-02-04  42m

Goop's Elise Loehnen on the benefits (and challenges) of a 'polarizing' brand

Goop's got its share of haters, who pillory the Gwyneth Paltrow site for peddling wacky wellness products, including the infamous jade egg. "People like to say it's pseudoscience," said Elise Loehnen, Goop's chief content officer, on the Digiday Podcast. "But pseudoscience is when you present something and say, 'The science shows that this can cure cancer,' which we would never do," she added. "We're never saying, 'Oh there's all this conclusive evidence...


 2020-01-28  30m

Flighthouse CEO Jacob Pace on building a media company on TikTok

A large portion of the world's TikTok videos have been created by individuals (and many are quite young) on a mission to say something funny. But Flighthouse has made the crafting of TikTok videos into a company business, relying on a content studio with all trappings of a Gen Z-styled television production set. "Flighthouse is basically the largest entertainment brand on TikTok right now," said the company's CEO Jacob Pace on this week's episode of the Digiday Podcast...


 2020-01-21  29m

Group Nine's Geoff Schiller: Legacy media organizations have caught up

Geoff Schiller served as chief revenue officer of PopSugar until stepping into a similar role for Group Nine, the company that acquired it late last year. And some aspects of the two companies' strategies remain much the same. The PopSugar playbook was all about its verticals: "pets, finance, food, all the way through," Schiller said on this week's episode of the Digiday Podcast...


 2020-01-14  28m