The Digiday Podcast

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

http://www.digiday.com

Eine durchschnittliche Folge dieses Podcasts dauert 33m. Bisher sind 317 Folge(n) erschienen. Jede Woche gibt es eine neue Folge dieses Podcasts
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'One beat in an ongoing movement': BET+ general manager Devin Griffin on the streamer's evolution


BET+ launched a year ago this week, making Black Entertainment Television a competitor in the increasingly crowded video streaming race. "I think what BET means now to the younger generation is different than what it meant to me 25 years ago," Devin Griffin, the OTT service's general manager, said on the Digiday Podcast. "At the time I was plugged into BET, there were very few images of Black people on television outside of what was happening Thursday night on ABC, and besides sports," he said...


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 2020-09-22  33m
 
 

Fortune CEO Alan Murray on taking the conference business to a larger audience (and with a higher price tag)


There is a finite number of CEOs who can tune into Fortune’s CEO Initiative virtual conference. And there are only 50 leaders who can be on Fortune’s World’s 50 Greatest Leaders list. Those communities are limited. But communities drive revenue. And there is an entire untapped grouping of emerging and aspirational leaders that Fortune has identified who can benefit from the information it has cultivated over years of conferences and coverage — and would be willing to pay to gain access...


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 2020-09-15  37m
 
 

Wonder Media Network CMO Shira Atkins on making (and selling) branded podcasts


Scroll through Apple's list of top podcasts and you'll see a lot of big names (including actual Hollywood celebrities). Within that landscape, Wonder Media Network has managed to make critically acclaimed podcasts without the A-listers. "That's kind of a silly media strategy, honestly. How are you supposed to build an audience with non-celebrity?" said company CMO Shira Atkins on the Digiday Podcast. "But we're just testing to see if this is viable...


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 2020-09-08  35m
 
 

Daily Maverick founder Branko Brkic on the hard-hitting journalism that sells memberships in South Africa


Paywalls and digital subscriptions may be on the rise at digital media companies around the U.S., but South Africa presents a different case. "Our competitors went behind paywalls, and they didn't have a good experience," said Branko Brkic, founder of the South African online news site Daily Maverick, which covers politics and business from their newsroom in Johannesburg. "You can't debate the issue that you need income from your readers to be part of your stream of income...


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 2020-09-01  37m
 
 

'We have to grow this responsibly': Tenderfoot TV co-founder Donald Albright on the podcasting's bright (but consolidated) future


Podcast's ad dollars may be growing, but Tenderfoot TV founder Donald Albright knows how cagey buyers can be. "Even though the numbers are steady, the advertisers are thinking: 'people aren't spending money, so I'm not going to spend money advertising to them," Albright said on the Digiday Podcast. Albright co-founded Tenderfoot TV —named before its pivot to audio — with filmmaker Payne Lindsey in 2016. The production company is behind true crime hits like Atlanta Monster and Up and Vanished...


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 2020-08-25  44m
 
 

'People want to take back their mind': Substack CEO Chris Best on the growing appetite for paid newsletters


Substack is the newest savior for independent publishing, powering an array of subscription newsletters that give hope to the rise of a new class of journalist entrepreneurs. "On Substack there are people paying more for one individual newsletter than they pay for all of Netflix," CEO Chris Best said on the Digiday Podcast. "And it doesn't really make sense if you think about it just in terms of dollars per hour of entertainment or dollars per word that I read or something like that...


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 2020-08-18  40m
 
 

Craigslist founder Craig Newmark on why he's donating millions to journalism


There's a cliche that tech industry founders are bent on reckless growth all because their aggressive entrepreneurial tendencies weren't tempered by any college coursework in the humanities. But Craig Newmark, who founded the eponymous Craigslist in 1995, learned some useful lessons in sociology even before he got to college. "In the 1970s, my high school U.S. history and civics teacher taught us about the importance of a free press," Newmark said on the Digiday Podcast...


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 2020-08-11  34m
 
 

TikTok's Blake Chandlee on working with U.S. brands despite conflict with the White House


TikTok's Blake Chandlee on working with U.S. brands despite conflict with the White House


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 2020-08-04  53m
 
 

Hot Pod creator Nick Quah on the 'massive gap' between podcast monetization and engagement


The question of whether podcasts have hit the American mainstream is kind of like asking the same about Major League Soccer. Both have grown for more than 20 years, but remain smaller than their counterparts in media or sports. In the case of podcasts, advertising revenues grew by nearly 50% last year, to $708 million, according to an IAB/PwC report published this month...


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 2020-07-28  41m
 
 

'We need to be ready to help': Lion Publishers head Chris Krewson on assisting the local news industry


The coronavirus recession hit the local news industry hard at a time when it hadn't even recovered from the previous crisis in 2008. "We're certainly coming up on or in the middle of something even bigger," Lion Publishers executive director Chris Krewson said on the Digiday Podcast. "So I don't see much hope of them recovering from this one either." Krewson obviously isn't rooting for a slow recovery, even as he predicts one...


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 2020-07-21  37m