The Digiday Podcast

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

http://www.digiday.com

Eine durchschnittliche Folge dieses Podcasts dauert 34m. Bisher sind 323 Folge(n) erschienen. Dieser Podcast erscheint wöchentlich.

Gesamtlänge aller Episoden: 7 days 17 hours 3 minutes

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Food52’s Bridget Williams: The scale era in media is waning


Food52’s Bridget Williams joins the Digiday Podcast to discuss why scale is often overrated in digital media. At Food52, the Business Insider veteran is trying to build the “anti-Business Insider” that ignores scale in favor of a...


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 2016-04-01  30m
 
 

Atlas Obscura's David Plotz on building distinctive media brands in the age of platforms


David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone’s an explorer of the world. That’s...


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 2016-03-25  33m
 
 

BuzzFeed vet Jon Steinberg on why his new video venture won't rely on ads


Jon Steinberg is no stranger to advertising, having built BuzzFeed’s ad business and operating as the CEO of Daily Mail in North America. But for his new venture, video streaming service Cheddar, Steinberg is not relying on advertising for the...


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 2016-03-18  35m
 
 

Slate’s Keith Hernandez: Being all-in on platforms isn’t feasible for most publishers


Slate’s been around for 20 years. With 115 people, it is a midsize publisher in a digital media world where scale is often emphasized. Slate president Keith Hernandez believes publishers that don’t have limitless resources need to make...


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 2016-03-11  37m
 
 

Bleacher Report’s Rory Brown: Publishers who don’t have distributed content strategies will regret it


Bleacher Report is fully embracing the content-everywhere approach to platforms, going all-in on Facebook Instant Articles, native video on Facebook and Instagram, Snapchat and more. In fact, the sports publisher is identifying “managing...


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 2016-03-04  40m
 
 

Sydney Finkelstein on superbosses, and why he found few in advertising


Sydney Finkelstein is a professor at the Dartmouth business school and focused on what makes great leaders great. In his new book, Superbosses, Finkelstein looks far and wide for leaders who stand out by spawning another generation of leaders.


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 2016-02-26  38m
 
 

PopSugar CEO Brian Sugar: We don’t want to run mobile banner ads


PopSugar sees 60 percent of its traffic from mobile. The challenge now is how to make money off it. With its fashion search engine, Shopstyle, mobile converts at only one-third the rate as desktop. The story’s not as bad but not great with its...


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 2016-02-19  38m
 
 

Omnicom’s digital chief: Agencies shouldn’t try to be VCs or compete with Google


Platforms are altering the media business, but not as much as some think, according to Omnicom’s Jonathan Nelson. The giant ad holding company doesn’t feel the need to build its own tech platforms or start investing in startups. Instead,...


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 2016-02-12  30m
 
 

Wendy Clark: The problem with agencies is the organizational chart


Wendy Clark, CEO DDB North America and former svp, sparkling brand center at Coke, is 29 days into her agency job. Clark said she wants to make the agency model more flexible and more collaborative. That'll also help keep talent around she said,...


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 2016-02-05  33m
 
 

Carrot Creative CEO Mike Germano on how to have low employee turnover


Carrot Creative is unusual in that it is owned by Vice Media. It’s also unusual in boasting a 7 percent turnover rate. One of the secrets: Carrot’s partners bought a pizza place, Fornino’s, after selling to Vice, which enables them...


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 2016-01-29  42m