The Digital Marketing Podcast

The onset of GA4 hasn't been smooth sailing, it was completely different to the platform we know and loved and it was continually changing. However, the ability to build custom reports completely changed the game. As much as we now love GA4, there was...

Custom GPTs are custom versions of ChatGPT that Open AI users can create for their own specific purpose. Building your own GPT requires no code, all you have to do is configure the ChatGPT by telling it what you want to create, give it some guidance...

In this episode of the Digital Marketing Podcast, we delve into the latest updates and functionalities of Google Analytics 4. If you are getting lost in your Google Ads conversions, not sure how to work with secondary dimensions, or need a deeper...

On today's episode of the Digital Marketing Podcast, we are joined by Andy Fowler, CEO and Will Gordon, Director of Marketing at Nutshell CRM, who are the winners the Automation and Personalisation category of the Digital Marketing Toolkit Awards....

We are back with another trends episode, and what better trends episode to do, than one at the start of a fresh year, looking at the year ahead. So we bring you our digital marketing trends for 2024! With the phase-out of third-party cookies looming,...

First of all, Happy New Year! We’re looking forward to the year ahead and we’re sure that 2024 won’t be short of new marketing trends and developments. In this episode of the Digital Marketing Podcast, we bring you our (long) list of New Years...

Attribution modelling helps marketers understand which campaigns or activities were most effective in driving conversions, allowing marketing teams to adjust budgets and other factors accordingly. Sounds like a perfect methodology, but it’s not all...

On today's episode of the Digital Marketing Podcast we welcome Jonathan Lovatt-Young, founder of and user experience expert with 30 years of expert in digital design and brand strategy, to talk about how to review your competitors in an actionable...

If you’re not yet aware, Google are launching their latest AI development, Gemini — a multimodal artificial intelligence model that can reason seamlessly across test, images, video, audio and code. It is the first model to outperform human experts...

On today's episode of the Digital Marketing Podcast, we are joined by Simon Kemp, Chief Analyst at Datareportal. We're sure many of our listeners will have heard of Datareportal, but for those who haven't, they compile thousands of free reports online...