An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com
https://www.targetinternet.com/digital-marketing-podcasts/
Gesamtlänge aller Episoden: 5 days 10 hours 51 minutes
9 Useful Tools And A GDPR Email Marketing Update
This week Daniel and Ciaran have some more tips and tools for you. We start with a brief overview of the new GDPR EU legislation due to take effect in May 2018 and how it affects email marketers. We also discuss nine tools all focused on helping you...
Latest Digital Marketing Trends Update
Daniel and Ciaran are back this week with some of the latest Digital Trend updates. Under discussion are the new Snapchat location update and the geo-sharing privacy issues it highlights, as well as Snapchat streaks which is gamifying the use of the...
What is PR Smith’s SOSTAC® Plan and why should you be using it?
If you have ever studied marketing you will have come across PR Smith’s SOSTAC® Plan. But what is SOSTAC® and how can you use it to improve your results in a digital world? Daniel walks us through this daddy of marketing planning systems with...
Digital Measurement And Why It's A Waste Of Time!
OK, we know, its a controversial title but in this episode Ciaran and Daniel discuss digital measurement through analytics and look into attribution modelling. How can you best identify the channels and marketing activity which are driving the success...
A Guide to Digital Failure
Daniel and Ciaran are back celebrating the podcasts 7th birthday and over 1 million downloads with an audio guide to digital failure. Daniel talks us through how to avoid failure by ensuring all your efforts are joined up and resourced properly using...
Show What You Do Online- The Swydo Story
Over 5 years ago, a team of marketers at a boutique agency outside of Amsterdam came up with the idea for a digital marketing reporting tool that would save them a massive amount of time, and create customisable reports. Before long they were offering...
(-; ʇsᴉʍʇ ɐ ɥʇᴉʍ slooʇ ⅋ sdᴉʇ
Daniel is back with an exciting update for all our listeners who responded to our challenge for podcast reviews. Thank you all so much for your feedback. We have a little something for you. Daniel also walks us through a selection tips and tools he...
Understanding Agile Working
With the launch of his new Book Building Digital Culture. Daniel walks us through the basics of Agile working methodology, a key working methodology for working in a fast changing environment. Learn how you could employ this development philosophy to...
The Rise and Growth of Direct Traffic
Have you found the direct to website traffic reported in your Analytics has grown and grown in recent months? Daniel and Ciaran discuss the growing trend in direct traffic growth being reported within Analytics and the reasons behind it. Daniel shares...