Gesamtlänge aller Episoden: 5 days 9 hours 50 minutes
In this episode, we explore some of the commonly misunderstood Google Analytics reports and metrics and how to avoid misinterpreting them. When you are using Analytical data to tell a story, there is a real danger you will come to the wrong...
This week we have a much longer episode than usual. If you have ever travelled around central London, you may well have come across a unique brand of self-help street art created by artist Andy Leek and branded under the now famous Instagram hashtag...
Ciaran speaks to Richard Jones, the CEO of Wayin, a platform that sets out to help marketers to easily configure engaging digital experiences that can be published to owned, earned and paid channels. We discuss why Richard started Wayin and explore...
In this episode, Ciaran talks to Tom Goodwin, the Executive Vice President and Head of Innovation at Zenith Media USA about his new book Digital Darwinism which launched this month. Tom has been voted a top 10 voice in Marketing by LinkedIn, one of 30...
Ciaran speaks to Jon Woodall, founder of Space 48, an award-winning eCommerce consultancy & Magento Solutions partner for forward-thinking retailers. With years of experience in e-commerce, creating websites that have gone on to be global...
Social Media can be massively time consuming. Unless you have a robust process behind its management things can slip. In this episode, Daniel shares with us an effective way to approach social media to maximise the impact while minimising the amount...
Ciaran and Daniel walk us through how to go about planning and building an effective Adwords campaign using a process that is quick to do and gets excellent results. With a little bit of basic knowledge you can be getting targeted traffic to your...
Daniel and Ciaran discuss influencer marketing, warts and all. Ciaran shares why he finds influencers such hard work and in many cases such a poor ROI on the effort that goes into recruiting them. (We know they aren't all bad but the bigger they are...
Digital Marketing Podcast listener Jayden Maharaj from Axis Marketing talks us through Facebook Messenger Marketing. What is it? How does it work? And how can it be used effectively to help drive one to one communication with your audience at scale?...