An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com
https://www.targetinternet.com/digital-marketing-podcasts/
Gesamtlänge aller Episoden: 5 days 10 hours 32 minutes
episode 191: Strategic Positioning And Brand Purpose
Daniel walks us through strategic positioning an brand purpose, breaking down what it actually means with some simple, practical guidance and examples of various brands who have set about achieving clarity on their positioning by putting a very clear...
episode 192: The Death of Content Marketing
For some time now marketers have noticed that content marketing is getting harder. Are you focussing enough on promoting the content you are producing or are you in a rush to burn through as much material as you can to get through that week or month?...
episode 193: The Joys of WordPress
In this week's podcast, we are discussing all things WordPress, from themes, updates, plugins and security to how to harness the platform for E-commerce. How secure and up to date is your WordPress Website?
episode 195: Benchmarking and improving your digital marketing skills
For a while now we have been doing the Digital marketing Skills Test which helps you to benchmark your marketing skills knowledge and provides you with content that will help you improve and master more subject areas. Recently we launched a...
episode 196: Effective Stakeholder Management
Increasingly as digital channels have more and more impact on the success of the overall business, marketers are being tasked with driving change within organisations as they seek to transform systems and processes so they are aligned with the...
episode 197: Get Social- Social Media Strategy and Tactics for Leaders
Social Media Strategy and Tactics for Leaders
episode 198: Awesome Competitor Benchmarking Tools
Daniel and Ciaran take an in-depth look at online tools to help you with any competitor benchmarking you might need to conduct. These tools are all ones we have tried and tested over the years and include a few which were never intended to be used...
episode 199: Top Tips for Live Video Broadcasts
If you listened to our recent podcast interview with Michelle Carvill called 'Get Social', you may well recognise this weeks guest. When Michelle and Ciaran caught up to talk about her Book “Get Social, they also talked about all sorts of other...
episode 200: Custom Audiences and Retargeting
Do you properly target your display ad campaigns or do you follow more of a carpet bombing strategy? As marketers, it's easy to get hooked on showing adverts repeatedly to get results and argue how effective this is with your results data. However,...