The Digital Marketing Podcast

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

https://www.targetinternet.com/digital-marketing-podcasts/

Eine durchschnittliche Folge dieses Podcasts dauert 22m. Bisher sind 197 Folge(n) erschienen.
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episode 223: Exploring Instagram Influencers and Fake Social Influence Part 1


"Fake it till you make it" is how the old saying goes, but have too many social influencers taken that old adage too much to heart in the race to look as popular and as influential as possible? In the wake of some interesting in-depth research into...


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 2019-07-25  29m
 
 

episode 224: Exploring Instagram Influencers and Fake Social Influence Part 2


In a follow up to our last episode on fake social metrics and engagement, Ciaran speaks to Anders Ankarlid from A Good Company, whose original research into Influencer marketing sparked our interest in effective Influencer marketing measurement....


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 2019-08-06  34m
 
 

episode 225: Future Gazing with Matt Ward from Disruptors.fm podcast


With many of you are gearing up around the start of a new academic year we thought we'd indulge in a little future-gazing. This week we talk with Futurist and Angel Investor Matt Ward from The Disruptors.fm podcast. With a background in building and...


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 2019-08-28  30m
 
 

episode 226: Revisiting 'The 4P's of the Marketing Mix' with Mike Berry


AKA 2 P's, a D, and an MC


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 2019-09-09  31m
 
 

episode 227: Employee Advocacy At Scale with Hootsuite Amplify


  Ciaran talks to Alistair Beech from the University of Manchester and explores how they are using Hootsuite’s Amplify App to engage senior staff advocates to help spread the word on the University’s amazing research and campaign initiatives....


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 2019-09-18  32m
 
 

episode 228: Marketing Personalisation and Conversion Rate Optimisation


Is personalisation something you should pursue whatever the cost to your audience? Increasingly audiences are waking up to how their data might be being used or abused and are increasingly reluctant to share information with marketers. Are too many...


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 2019-10-09  22m
 
 

episode 229: BIMA Conference Highlights


  Daniel introduces us to BIMA ( The British Interactive Media Association) who kindly invited us to attend their conference last month. BIMA drive innovation and excellence across the digital industry. While at the conference, Daniel collected a...


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 2019-11-13  35m
 
 

episode 230: The State of Digital Skills and Education


Daniel talks us through what he feels is at the root of the current digital marketing skills gap in marketing. In a digital marketing world which is changing all the time dramatically, we explore some of the challenges faced by university education...


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 2019-11-28  19m
 
 

episode 231: Discover SparkToro - A New Search Engine for Audience Intelligence


Interview with Rand Fishkin and Casey Henry


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 2019-12-06  32m
 
 

episode 232: Is Social Still Social?


An Interview with Rand Fishkin and Casey Henry


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 2019-12-17  22m