Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

https://www.spreaker.com/show/sounds-profitable_2

Eine durchschnittliche Folge dieses Podcasts dauert 9m. Bisher sind 432 Folge(n) erschienen. Dieser Podcast erscheint alle 2 Tage.

Gesamtlänge aller Episoden: 4 days 1 hour 38 minutes

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episode 293: Audible Grows Originals, True Crime's Advertiser Appeal, & More


Here's what you need to know for today in the business of podcasting: Audible rides audio boom with big investments, the issue with DTC brands courting influencer investors, GroupM to double investment commitments in women's sports, and why true crime...


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   4m
 
 

episode 292: 2024 Ambies Winners, Top Executives Love Podcasts, & More


Here's what you need to know for today in the business of podcasting, brought to you from the floor of Evolutions by Podcast Movement: The 2024 Ambies happened last night, Signal Hill Insights shares the podcast listening habits of influential...


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   4m
 
 

episode 291: Political Podcasting Survey, Spotify's Education Experiment, & More


Here's what you need to know for today in the busines of podcasting: Sounds Profitable will be returning to Evolutions by Podcast Movement with the Partner Lounge and two public panels, Podcastle's U.S. survey finds which podcasts are hot with...


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   4m
 
 

episode 290: Podcasting's March Madness Potential, New Host-Read Programmatic Tool, & More


Here's what you need to know for this week in the business of podcasting: March Madness TV ads are sold out, RedCircle launches new tool for host-read programmatic ad management, RadioDays Europe talks podcasting’s power, and advertisers are skittish...


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   8m
 
 

episode 289: AdvertiseCast to Rebrand, Podcasting's Ad Responsibility, & More


Here's what you need to know for today in the business of podcasting: LibSyn is rebranding AdvertiseCast to Libsyn Ads, Bryan Barletta's article on owning pocasting's responsibility to audiences, a Podimo survey shows Finns are 62% likely to pay a...


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   5m
 
 

episode 288: Streamlining Host-Read Ads, BBC Proposes UK Podcast Ads, & More


Here's what you need to know for today in the business of podcasting: Ad Results Media announces platform-agnostic programmatic host-read ad management tool, a server anomaly that caused millions of dollars in false bids last week, BBC to potentially...


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   5m
 
 

episode 287: Owning Podcasting’s Responsibility


Podcasting has long dealt with double standards when it comes to adtech problems that are part of larger systemic problems. The industry is in a position to establish a higher quality baseline than others who get away with murder. - Written by Bryan...


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   10m
 
 

episode 286: March Madness Podcast Potential, YouTube's Teen Userbase, & More


Here's what you need to know for today in the business of podcasting:  March Madness men's games all but sold out of ad inventory, how third-party cookie deprecation will change ad buys, teens use YoUTube on a daily basis more than TikTok, how...


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   5m
 
 

episode 285: Podcasting's Once-in-a-Century Opportunity, BBC Podcasts x Amazon Music, & More


Today in the business of podcasting: a report from Radiodays Europe, news podcasts and ad buyers aren't seeing the anticipated election cycle bump yet, Rich Greenfield proposes streaming needs to spend more time on time spent, The Ringer's union wins...


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   6m
 
 

episode 284: Podcasting's SXSW 2024, Video Adopts Podcast Techniques, & More


This week in the business of podcasting: Bryan Barletta talks about building a better umbrella for podcasting at conferences like SXSW, Edison Research's Share of Ear data shows how much time podcasting takes out of an average hour of ad-supported...


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   7m