The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. We have candid conversations with masters of ecommerce marketing and branding, and provide training and strategies to that help you convert more of your visitors to paying customers. Topics include lead capture, email marketing, shopping cart abandonment, conversion rate optimization, business automation, analytics and more.

http://www.EcommerceInfluence.com

Eine durchschnittliche Folge dieses Podcasts dauert 37m. Bisher sind 191 Folge(n) erschienen. Dies ist ein wöchentlich erscheinender Podcast
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190: When To Hire a Director of Marketing and How To Do It Successfully


A topic that’s come up a lot in my recent conversations is how to hire a high-level marketing person. Finding the right candidate can be tough, and when you’re a business owner doing a million other things, it can be even tougher. In this episode,...


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   27m
 
 

189: What’s Actually Working in SEM and YouTube Advertising in 2019


The customer purchase journey is no longer a linear path. SEM and YouTube advertising have changed not only the way consumers find products, but also how businesses track where purchases come from. Today we’re joined by returning guest and CEO of...


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   54m
 
 

188: 7 Questions to Ask Potential Paid Social Agencies


Making the decision to outsource your paid social to an agency can be tough. It’s a big decision to hand over the reigns of your social advertising to someone outside of your business, and one of the questions Andrew and I get a lot is, “when is...


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   34m
 
 

187: Secrets of Seven-Figure Storytellers


Magical things can happen in your business with a strong brand and a loyal customer base. Bryan Anthonys’ founders Amber Reynolds and Ed Glassman built a seven-figure business, in part by creating a brand and products that their customers feel...


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   34m
 
 

186: The 3-Step Process to Profitably Scaling Your Business


Too many established ecommerce stores run out of money before they can scale. Over the last several years, I’ve helped 126 ecommerce brands build more profitable businesses. 78 of them scaled into 7-figure businesses. 2 them had $100 million dollar...


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 2019-02-12  38m
 
 

185: Use These 20 Questions to Get Unstuck With Your Facebook Ads Part 2


Earlier this week, Andrew shared the first 10 of 20 questions he asks when auditing clients’ Facebook accounts to see whether they’re managing them to their fullest potential. Today he shares the rest of his tactical questions to help you optimize...


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 2019-02-07  33m
 
 

184: Use These 20 Questions to Get Unstuck With Your Facebook Ads Part 1


A few weeks ago Andrew shared his five-step process for optimizing your Facebook ad account. In part one of this two-part episode, Andrew takes a more tactical approach and shares 10 questions he asks when auditing clients’ Facebook accounts to see...


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 2019-02-05  28m
 
 

183: How To Manage Your Time Strategically While Growing Your Business


Something most of my clients tell me they struggle with is time management and always being busy. There’s so much to do and it feels like there’s never enough time to do it. Often most of their time is spent in their business, leaving little time...


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 2019-01-29  36m
 
 

182: How To Make Sense of Organic & Paid Traffic Attribution


As the world of digital marketing continues to become more integrated it becomes increasingly difficult to analyze your metrics across various channels. This is particularly true when it comes to attribution. Late last year Facebook launched a new...


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 2019-01-22  41m
 
 

181: The Changing State of Paid Social: Tips, Strategy, and How To Win


One of the most exciting (and frustrating) parts of being a marketer today is that platforms are constantly evolving and our strategies have to evolve with them. Today we’re joined by Susan Wenograd, Account Group Director at Aimclear, who brings...


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 2019-01-15  46m