The Marketing Tintin

This episode is about one of the most hyped technologies that made the world gasp and surprisingly flopped soon after its launch. 

When people talked about this product even before its release, how did it bite the dust? Can a product be sold barely on the basis of its hype, without any practical usability?

An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode...

Perfumes are recognized for attracting people with their smell but not when your brand is known for its roughness and motorbikes. Yes, I’m talking about the legendary Harley-Davidson, who once stunted with expanding their brand with a perfume line, which clearly didn't resonate with their brand value. So let’s find out more about this!

It’s not daily that we hear stories about the failure of a yogurt. That too a yogurt that was a brand extension of the globally adored magazine, Cosmopolitan. Let’s uncover the reasons behind the failure of the COSMO-YOGURT. An episode filled with insightful thoughts, learnings, laughter, and more. We bet you wouldn't want to miss out on a single minute of this episode.

While Nike remains at the top of athleisure wear, it could not meet the demands of the wearable market.

The expansion of ready-to-eat meals piqued Colgate's interest and led them to launch Colgate Frozen Food Dinner Entrees. But this brand extension did not turn in favor of the dental care brand. Why? Let’s find out!

It's quite unlikely for an invention of an industry giant, especially when it's Amazon, to crash down. But one also doesn't succeed in every endeavor.

As marketing enthusiasts, we always get fascinated about what goes behind a successful marketing campaign. Keeping that in mind, for today's episode, we have Apoorv Sharma, who's part of the Marketing team at Apple. He's worked with some of the most amazing companies like Amazon, Flipkart, and Vodafone, to name a few and be part of the many successful campaigns...

Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out the true stories of real marketers to inspire budding students.

Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out true stories of real marketers to inspire budding students.

Industry Konnect is a platform where marketing leaders share their thoughts and learnings. It aims to bring out true stories of real marketers to inspire budding students.