Gesamtlänge aller Episoden: 6 hours 37 minutes
Once a skateboarding shop in New York, this Brand is known for its red-and-white box logo — it has become an international fashion symbol for collaborating with both luxury and mainstream brands. James Jebbia founded it in 1994. Listen to this awesome story about the success and evolution of the brand.
Whether you’re a professional looking to bolster your skillset and resume, a high school graduate looking to the next step in your higher education journey, or you’re just looking for an additional opportunity to exercise your mind in your free time;...
A Powerful Brand Purpose Sets Out a Company’s Intent To Change the World for the Better and Connects With Consumers on a Personal Level. Let’s Listen To How the Brand- Pampers-Completely Revolutionized Its Sales and Increased Revenue by Changing Its...
Color is the first visual element, perceived and memorized. It can stimulate perceptions and reactions and thus influence consumer buying behavior. Let’s find out how brands use the power of color to make them distinguishable.
IKEA is one of the best-known and most successful home furniture companies in the world. Although IKEA is extremely well-known, there are probably lots of interesting stuff you never know about IKEA.
Since the Wheel’s Invention, Merchants Have Created New Ways To Entice People To Buy Their Products. Over the Ages, Marketers and Advertisers Have Refined Their Tactics, One Such Being Scarcity Marketing.
In marketing, there’s always a new strategy, technology, or trends to learn about. For marketers, the learning never ends in the ever-evolving world of innovations and creativity. We’ve shortlisted some of our best-read marketing books in 2021; we’ve...
Brands that make clothes and shoes need to try something unique to attract customers. All companies try to find out their distinct feature to make customers visit their store—some bet on beauty, others on comfort. The company in this podcast decided to...
Today, we launch with our Idea Series, where we invite eminent speakers to share their views and opinions about various topics around Marketing. Our first guest speaker for the series is Dr. V.V Gopal, a professor of Marketing at NMIMS Bangalore. He...
In this episode, let's hear the story of a company started by a woman who defied all odds, from being an employee who faced challenges at the workplace to becoming the youngest female founder to take a U.S. Company public. I bet this story will surely...