The Science of Social Media

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

https://buffer.com/podcast

Eine durchschnittliche Folge dieses Podcasts dauert 13m. Bisher sind 197 Folge(n) erschienen. Jede Woche gibt es eine neue Folge dieses Podcasts
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episode 194: Inside Buffer's Formula for Customer Engagement on Social Media


As people have been spending more time and home, screentime and time on social channels have also gone up. This has led to big jumps in engagement for many brands. And though a rise in engagement is great for marketers, it can also bring unexpected challenges and more demand for support...


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   18m
 
 

episode 193: How to Stay on Top of an Ever-Changing Industry in 30-Minutes Per Day


Does this sound familiar: One minute your social strategy is flying... the next, numbers are down, and it's hard to pinpoint exactly why. We're sure every social media marketer can relate to this in one way or another. But no need to worry. Today, we're opening up about how we stay on top of the social media industry here at Buffer...


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   13m
 
 

episode 192: Adapt and Thrive — Social Media Advice to Get You Through (Part Two)


This week we’re jumping back into our Buffer Session on how to adapt your social media strategy and thrive in this changing times.

(If you didn’t catch part one, we released that last week. Feel free to jump back and start there.)

In part two, Buffer’s Kevan Lee and Darcy Peters are again joined by Janet Mesh CEO at Aimtal...


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 2020-04-30  12m
 
 

episode 191: Adapt and Thrive — Social Media Advice to Get You Through (Part One)


Now more than ever social media may be one of your most important channels for connecting with your audience and your customers.

The tricky part? Social media strategies have changed just as fast as everything else!

This past week we held our first Social Media Sessions event. During the session, Kevan Lee, Buffer’s VP of marketing, was joined by our Customer Advocacy Lead Darcy Peters and Janet Mesh CEO at Aimtal to answer a bunch of social media marketing questions...


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 2020-04-23  13m
 
 

episode 190: Why Brands Shouldn't Overlook Pinterest (Plus 3 Strategies You Can Use Today)


When most people think of social media platforms, Facebook, Instagram, Twitter — maybe even TikTok — tend to be top-of-mind. But today we're sharing why you should be thinking about Pinterest and how it could fit with your social strategies. 

Occasional Science of Social Media co-host and Buffer’s head of PR Hailley Griffis takes a deep dive into data and tactics shared with us by the Pinterest team...


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 2020-04-06  9m
 
 

episode 189: What’s Next for Instagram? New Strategies to Make Your Brand Stand Out


"I feel like I’m getting tired of Instagram and I get the feeling other people are too." 

This week, we speak with Buffer’s head of content Ash Read to discuss the future of Instagram. Ash shares a few unconventional opportunities for brands to stand out on the platform and how he sees Instagram marketing evolving. We also discuss why brands should be focused on community building above all else, and the one aspect of marketing that will never change... storytelling...


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 2020-03-30  14m
 
 

episode 188: How a VP of Marketing Looks at Social Media Metrics


What metrics really matter to social media marketers and marketing leaders?

We’re really excited to share our new podcast format with you all today. Every week, the Buffer team (and occasional special guests) will be answering your biggest social media marketing questions...


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 2020-03-23  14m
 
 

Social Media Management in Times of Crisis


These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together.

So what does social media management look like over the coming weeks and months? We’re still figuring it out.

We hope that the thoughts in this episode can act as a starting point to work from as we navigate the current and up-coming challenge...


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 2020-03-19  12m
 
 

episode 187: Encore: Inside the Facebook Ads of Your Competitors


(Right now we’re working on creating a brand new, refreshed version of The Science of Social Media. We can’t wait to share it with you next week. We think you’ll love it. In the meantime, we're revisiting one of our top from the past year. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you...


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 2020-03-09  12m
 
 

episode 186: Encore: A Crash Course in Microcopy for Social Media Captions


(Right now we’re working on creating a brand new, refreshed version of  The Science of Social Media. We can’t wait to share it with you in just a few weeks. We think you’ll love it. In the meantime, we're revisiting  one of our top episodes of 2019. Thank you for being along for the ride  and for making The Science of Social Media  part of your podcast  routine. We're very grateful to have you...


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 2020-03-02  13m