The Science of Social Media

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

https://buffer.com/podcast

Eine durchschnittliche Folge dieses Podcasts dauert 13m. Bisher sind 216 Folge(n) erschienen. Jede Woche gibt es eine neue Folge dieses Podcasts.

Gesamtlänge aller Episoden: 2 days 11 hours 3 minutes

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episode 210: From Zero to 30K YouTube Subscribers in Six Months


Ready to unlock the secrets to YouTube growth? In this episode, we delve into the world of YouTube and share invaluable tips from YouTube creator Paul O'Malley. Learn how to harness the power of short-form content, optimize your posting schedule, and make the most of Buffer's new scheduling feature for YouTube Shorts. With Paul's expert guidance, we'll uncover the strategies you need to expand your audience, captivate viewers, and skyrocket your success on the platform...


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 June 7, 2023  37m
 
 

episode 209: Why you shouldn't add links to your social posts


Here’s a question that puzzles most social media users …

Why do some of my posts get more views than others?

It’s a difficult question to answer. Each social network has a different algorithm. Each algorithm promotes and demotes posts in their own unique way. We’ve spent months analyzing reach and have attempted to determine why some posts (with links) get less views than others. Tune in to hear why...


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 March 14, 2023  10m
 
 

episode 208: What is the Ideal TikTok Length?


Today we’ll be discussing a topic that we have been asked several questions about: what’s the ideal length for a video on TikTok? More specifically, we explore whether there is a one best TikTok length and look at examples from content creators who make both short and longer videos on the platform.

I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes...


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 March 1, 2023  12m
 
 

episode 207: It’s Here… AI for Social Media Scheduling


Hello there! Today, we're talking about the brand new Buffer AI Assistant, a game-changer in the world of social media management. With the ability to suggest post ideas, write posts for you, optimize, shorten, or even translate your content, the AI Assistant is like having a virtual marketing assistant at your fingertips. Don't worry, it's not a replacement for creators, it's designed to help you tweak, improve, and optimize your work...


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 February 15, 2023  15m
 
 

episode 206: A Beginner's Guide to Mastodon


Are you tired of feeling like just another number on centralized social media platforms? Look no further than Mastodon, the decentralized, open-source alternative to mainstream networks. In this episode, we dive into what Mastodon is, how it differs from traditional social media, and how to get started on the platform. From building a community to customizing your experience, we'll cover everything you need to know to join the Mastodon movement and take control of your online presence...


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 January 31, 2023  13m
 
 

6 Ways AI Can Support Content Creators


Hello there! As audiences demand more content across different platforms, the number of content creators is growing to meet the demand. But it’s hard to keep up the pace of consistent and quality publishing without the support of a team. Content creators need all the help they can get – and they can find it in artificial intelligence, or AI. In today’s episode, we will explore six ways in which AI already supports content creation and which tools are leading the charge...


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 January 19, 2023  11m
 
 

episode 205: 7 Important Skills You Need to Be a Successful Social Media Marketer (Repeat)


A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.

But what does it take to be a great social media manager? What are the skills to master in order to be effective?

In this episode, we'll cover the primary skills that we employ for social media here at Buffer, plus a few skills we’ve noticed in social media managers around the web...


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 January 4, 2023  12m
 
 

episode 204: How to Build Your Personal Brand: Top Tips for 2023


Hello there! Personal branding has become an increasingly important aspect of successful career growth and social media is the tool everyone’s using to achieve that growth. On today’s episode we explore the future of personal branding as told by experts interviewed for our Social Proof series and in-house predictions...


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 December 22, 2022  9m
 
 

episode 203: Surviving the Holidays as a Small Business Owner


Today we'll be discussing how to set boundaries during the holiday season. The holidays are supposed to be a time for rest and relaxation, but for many small business owners, it can be a hectic and stressful time. We'll be sharing tips and strategies for setting boundaries with family, friends, and clients to ensure that you're able to enjoy the season while still taking care of your business. Tune in to learn how to make the most of the holiday season without burning out...


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 December 16, 2022  12m
 
 

episode 202: The Twitter Upheaval and What it Means for Marketers


Hello there! On today’s episode we dive into what’s happening at Twitter and how it will impact marketers. We also share some advice for getting more engagement on Twitter, featuring a brand new Buffer feature, Twitter Threads scheduling. Learn more about threads scheduling at https://buffer.com/twitter...


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 December 7, 2022  11m