The Science of Social Media

The Science of Social Media is your weekly sandbox for social media marketing stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each and every episode. It’s our hope that you’ll join our 15,000+ weekly iTunes listeners and rock your social media channels as a result!

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      episode 116: Influencer Marketing: The A To Z Guide On Getting Started And Calculating ROI


      Influencer marketing is here to stay. Beauty, business, fashion, and tech influencers (among others) can have a massive impact in helping businesses reach what can often be difficult demographics. Great influencer marketing campaigns include content...


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         12m
       
       

      episode 115: Neuromarketing: Surprising Facts Businesses and Marketers Should Know


      Neuromarketing. Sounds fairly complicated, doesn’t it?  Fortunately for marketers and small businesses it doesn't have to be! Neuromarketing is when the principles of psychology are applied to marketing research and strategy. ...


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         13m
       
       

      episode 114: Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!


      Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #114) we're chatting about all of this and more: Instagram's co-founders are stepping down from their positions at Facebook. We're covering...


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         14m
       
       

      episode 113: How Two Brands Generate Hundreds of Thousands in Revenue on Social Media, Big News from Twitter, New LinkedIn Ad Formats, and More!


      Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #113) we're chatting about all of this and more: How two brands are using social media, particularly Instagram and Instagram Stories, to...


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         12m
       
       

      episode 112: How to Discover Irresistible Content Ideas Using Reddit, YouTube, Quora, and Other Social Networks


      As businesses and marketers we've all had that feeling at one time or another... Where and how am I going to find my next great content ideas?  Developing consistently for your social media accounts, blog, webinars, online courses, and workshops...


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       2018-09-17  11m
       
       

      episode 111: 5 Proven LinkedIn Marketing Tips to Grow Your Company Page 600% Faster


      A few months ago, we asked you (our listeners) to let us know which social media networks you would like to learn more about - LinkedIn (53%) came in a close second, just after Instagram (62%). To get started, we teamed up with LinkedIn to share with...


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       2018-09-10  13m
       
       

      episode 110: A Brand New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, 5 YouTube Facts You Can’t Miss, and More!


      Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #110) we're chatting about all of this and more: According to an interesting article from Digiday, Facebook is shifting gears with brand...


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       2018-09-04  14m
       
       

      episode 109: We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)


      We partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. Today, we're excited to share the eye-opening research with you (hint: Page engagement continues to...


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       2018-08-27  14m
       
       

      episode 108: Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!


      Looking to catch up on the latest social media news, but short on time? We have you covered! This week we have a super interesting episode lined up for you, starting with specific details around Facebook's plan to redesign business Pages from top...


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       2018-08-20  14m
       
       

      episode 107: 7 Psychology Facts That All Social Media Marketers Should Know


      What do psychology and social media have in common? A lot more than you might imagine! Believe it or not, there are some very scientific reasons that people like, share, comment, click, and even purchase products online. Understanding the psychology...


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       2018-08-13  15m