The Science of Social Media

Your weekly sandbox for social media insights, stories, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and businesses in every industry. Whether you're a social media team of one, business owner, ecommerce marketer, growth strategist, community manager, or part of an emerging global brand, you're sure to find something actionable in every single episode. Join our 30,000+ weekly listeners who are taking their social media marketing to the next level.

Eine durchschnittliche Folge dieses Podcasts dauert 14m. Bisher sind 181 Folge(n) erschienen. Dies ist ein wöchentlich erscheinender Podcast

episode 179: Encore: The 7 Important Skills You Need to Be a Successful Social Media Marketer

(This week, we're re-airing our top episode of the year. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you. Wishing you a great 2020!)A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another...



episode 178: Encore: 8 Fun Things to Try on Instagram You Probably Haven't Thought of Before

(This week, we're revisiting one of our top episodes of 2019. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you. Happy new year!)It can be hard to stay on top of the latest news for everything that’s coming to social media. We'd love to help you. This episode of The Science of Social Media takes a dive into Instagram marketing with a look at eight little-known features that you can try today...



episode 177: Introducing: Breaking Brand, Episode One

Today, we have a special episode for you — something a bit different than usual.We’d love to share the first episode of our new podcast series, Breaking Brand, which follows the story of a world-class branding agency closing up shop in order to start a totally new business from scratch.If you enjoy this episode, the full season is available to listen to now, wherever you get your podcasts. Just search Breaking Brand in your podcast app to subscribe...


 2019-12-16  24m

episode 176: The Best Instagram Stories of 2019

Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach. Over 500 million people use Instagram Stories every day.So when it comes to picking some of the best Stories campaigns of 2019, we really have a lot of options. We’ll run through a list of our favorites, and you can see videos and screenshots of them in our show notes at buffer...


 2019-12-09  11m

episode 175: Why social commerce will rule social media in 2020

What will the future hold for social media? We have a pretty good guess that social commerce will play a large role. From Instagram Checkout to Pinterest Shop the Look - and everything else in between - the social networks have commerce on their roadmaps. Expect to see a lot more of it in 2020, and get your brand and business prepared today with our episode all about social commerce...


 2019-12-02  12m

episode 174: The Complete, Actionable Guide to Marketing Personas

Marketing personas are the foundation that holds your strategy and messaging together. This week's episode will give you some insight into the persona process that will hopefully kick start your social media strategies for 2020. If you’re not in planning mode yet, then hopefully this gives you some inspiration on where to start. Marketing personas can do a tremendous job of aligning all the work you do across your marketing channels: website, blog, email, social — you name it...


 2019-11-25  12m

episode 173: Brand Secrets for Standing Out in a Crowded World

We live in a world of infinite supply…The secret to standing out is to have a brand that your customers connect with and care about deeply.In today’s world, brand is often the only differentiator between your business and your competitors. So in today’s episode, we'll show you how to build a brand! Hear the best tips and strategies from the people behind some of the biggest brands out there -- Sweetgreen, Pattern Brands, and more...


 2019-11-18  12m

episode 172: BFCM: Last-Minute Black Friday + Cyber Monday Marketing Ideas for Social Media

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready?In this episode, we'll share some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. We’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content...


 2019-11-12  12m

episode 171: A Crash Course in Building Custom Audiences for Your Social Media Ads

When you want to get your message in front of the right people on social media, where do you turn? More and more, brands and businesses are turning to social ads and custom audiences...


 2019-11-04  12m

Bonus: Introducing Buffer’s new podcast series 'Breaking Brand'

On this special episode of The Science of Social Media, we’re introducing you to a new podcast series from Buffer. It’s called 'Breaking Brand' and it charts the journey of Pattern Brands, a family of brands designed to help you enjoy daily life, from idea to launch.Over the past decade the Pattern Brands founding team has helped to launch over 50 businesses — creating over $15 billion in market value...


 2019-10-31  2m