The Science of Social Media

The Science of Social Media is your weekly sandbox for social media marketing stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each and every episode. It’s our hope that you’ll join our 12,000+ weekly iTunes listeners and rock your social media channels as a result!

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      episode 77: Big Changes To The Facebook News Feed: What To Know & How It Will Affect Your Strategy


      Mark Zuckerberg said that he wanted to “fix Facebook” in 2018, but not many marketers thought he would make such a big change so quickly!   Twelve days into the new year, Zuckerberg and the Facebook team have dropped what might be the...


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      13m
       

      episode 76: 21 Experts Talk Biggest Social Media Mistakes, Zuckerberg Wants To Fix Facebook, Our Experience With Twitter Promote Mode, & More!


      Everything marketers and brands need to know to catch up on the latest and greatest in social media marketing news.  We're excited to be back for 2018 and can't wait to share everything that's happened in the world of social media over the last two weeks.  Hailley and Brian chat about the top mistakes businesses make on social media, Mark Zuckerberg's 2018 personal goal to "fix Facebook", our results from Twitter Promote More, and lots more! 


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      12m
       

      episode 75: The 5 Biggest Social Media Trends for 2018 & What They Mean For You


      2018 is here and it's gearing up to be a big year in social media! This week we're chatting about the 5 biggest (and most important) social media trends that marketers should keep a close eye on heading into 2018. Understanding and planning for each of these trends will help your business or brand stay on the cutting edge of social media - paving the way for massive opportunities. Tune in to episode #75 to catch up the biggest trends!


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      13m
       

      episode 74: New Instagram Features, Netflix Trolls Users on Twitter, Facebook Messenger For Kids, & More!


      Covering another big week in social media marketing and news!  Instagram has a couple of new great features for individuals and brands.  Netflix takes their user data to a whole new level on social media.  Facebook releases a brand new Messenger app for kids.  And lots more!  Join us for episode #74 as Brian & Hailley break down a big week in social media and what marketers need to know moving forward.


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      10m
       2017-12-18

      episode 73: Social Media's Top 10 Posts of 2017 & Why They Worked


      What do Mr. Bean, National Geographic, and Red Bull all have in common? They created some of the internet's most engaging social media content in 2017! Wondering how you might be able to do the same in 2018?  Join us for episode #73 as Hailley and Brian break down social media's top 10 posts, the data behind them, why they worked, and how marketers can repeat their success. There's no reason why you can't be on this list next year!


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      14m
       2017-12-11

      episode 72: What Does Facebook Know About You? The Truth Behind All That Data


      Have you ever wondered how much Facebook really knows about you?  Or how they collect all of that detailed information?  Or how businesses are using your data to deliver specific advertising content across platforms? If so, you're in luck! In episode #72, Brian & Hailley discuss everything that Facebook knows about you, how businesses are using that data, and how you can take back control of your privacy.


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      13m
       2017-12-04

      episode 71: The $177,843 Facebook Ad Test, Current State of Messaging, Tweetstorms, & More!


      There's a ton of great stuff happening in the world of social media!  In episode #71, we're covering four of the biggest updates, articles, and data-backed studies from the last week that marketers should keep an eye on as we close out 2017.  We'll be chatting about the $177,843 Facebook ad test, the current state of messaging, tweetstorms, and much more! Get ready for a jam-packed show! 


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      11m
       2017-11-27

      episode 70: How to Effortlessly Create Instagram Stories & Why They're Important for Brands


      More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month. Stories are an incredible way to connect with your audience in fresh and authentic ways. But creating attractive Instagram Stories can be challenging and time-consuming. Brian and Hailley share tons of ideas and tools around how to effortlessly create beautiful Instagram Stories as well as why they're important for brands to master in 2018.


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      16m
       2017-11-20

      episode 69: The Silent Rise of LinkedIn To 500M Members: What Marketers Need To Know For 2018


      What if we told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users. LinkedIn is evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms.


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      11m
       2017-11-13

      episode 68: Facebook Organic Reach Continues To Decline, Our Chat with Gary Vee, LinkedIn Video, and More!


      Important updates in the world of social media and marketing!  This week, we chat about the continued decline of Facebook organic reach (including BuzzFeed Tasty's unbelievable dip in video views), LinkedIn video and what marketers need to know, our chat with Gary Vee at the Animoto Video Summit in NYC, Snapchat data, and more.  We'd love to hear what you think about this new style of episode on The Science of Social Media. 


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      11m
       2017-11-06