The Science of Social Media

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

Eine durchschnittliche Folge dieses Podcasts dauert 13m. Bisher sind 203 Folge(n) erschienen. Dies ist ein wöchentlich erscheinender Podcast.

Gesamtlänge aller Episoden: 2 days 8 hours 1 minute


episode 200: How to Build an Audience on Twitter (with Matthew Kobach)

Welcome to episode 200 of The Science of Social Media! Thanks to each and every one of you for tuning in to the show and joining us on this journey.

Today we're focusing on how you can build an audience on Twitter. 

Twitter has over 321 million monthly active users, and it’s the perfect platform to build an audience — either for your personal brand or on behalf of your company...


 2020-12-02  18m

episode 199: Allyship and Anti-Racism on Social Media

Today’s episode is a little different from usual. In this episode, we’re focusing on allyship and anti-racism on social media.

Back in June, Buffer made a commitment to anti-racism work as an organization, as did many other brands worldwide. 

And we want to regularly focus on this topic here on The Science of Social Media to keep ourselves accountable and also help others to continue to move forward and stand up to racial injustice and fight for equality for all...


 2020-11-12  14m

episode 198: No Budget, No Problem: Shifting Social Media Strategy in the Face of COVID-19

As Q4 approaches, budgets are top of mind for many of us. 

And if you’re feeling worried about managing budgets, and hitting your goals, you’re not alone — a recent study on the marketing impact of COVID-19 from LinkedIn found that budget cuts are the top concern and the biggest challenge for marketers right now. 

In this episode, we're joined by Buffer's VP of Marketing Kevan Lee...


 2020-09-24  13m

episode 197: How Local Businesses Can Crush It On Social (And Keep Customers Coming Back... Without Spending a Dime)

As of July 2020, more than half of all the people on Earth use social media.

With so much of the world’s population using social channels — and more joining for the first time each day — social media offers incredible opportunities to connect with your customers, no matter your business size.

And in this episode, we’re going to focus in on exactly how local businesses can get most out of social media...


 2020-08-13  16m

episode 196: Measuring Social Media Success Using Data

The thing we love most at Buffer is helping you succeed at social media. But I’m sure every social media manager has at some point asked themselves the question… "what exactly does success look like?"

In this episode, we’re going to help you to define what success might look like for your business and specifically how you can use data to measure success, thanks to some expert advice from Buffer's Alfred Lua...


 2020-07-09  8m

episode 195: How to Sell More Online

According to data from Shopify, new stores created online grew 62 percent between March 13th to April 24th, 2020. 

With so many businesses moving from brick-and-mortar to online, and many people embracing their inner entrepreneur and starting completely new businesses, we’ve seen a ton of people asking questions around how to sell online.

In this episode, we're joined by Simon Heaton, Demand Gen Lead at Shopify, who will be sharing five tips to help you to sell more online...


 2020-06-25  13m

episode 194: Inside Buffer's Formula for Customer Engagement on Social Media

As people have been spending more time and home, screentime and time on social channels have also gone up. This has led to big jumps in engagement for many brands. And though a rise in engagement is great for marketers, it can also bring unexpected challenges and more demand for support...


 2020-05-26  18m

episode 193: How to Stay on Top of an Ever-Changing Industry in 30-Minutes Per Day

Does this sound familiar: One minute your social strategy is flying... the next, numbers are down, and it's hard to pinpoint exactly why. We're sure every social media marketer can relate to this in one way or another. But no need to worry. Today, we're opening up about how we stay on top of the social media industry here at Buffer...


 2020-05-11  13m

episode 192: Adapt and Thrive — Social Media Advice to Get You Through (Part Two)

This week we’re jumping back into our Buffer Session on how to adapt your social media strategy and thrive in this changing times.

(If you didn’t catch part one, we released that last week. Feel free to jump back and start there.)

In part two, Buffer’s Kevan Lee and Darcy Peters are again joined by Janet Mesh CEO at Aimtal...


 2020-04-30  12m

episode 191: Adapt and Thrive — Social Media Advice to Get You Through (Part One)

Now more than ever social media may be one of your most important channels for connecting with your audience and your customers.

The tricky part? Social media strategies have changed just as fast as everything else!

This past week we held our first Social Media Sessions event. During the session, Kevan Lee, Buffer’s VP of marketing, was joined by our Customer Advocacy Lead Darcy Peters and Janet Mesh CEO at Aimtal to answer a bunch of social media marketing questions...


 2020-04-23  13m