The Science of Social Media

The Science of Social Media is your weekly sandbox for social media marketing stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each and every episode. It’s our hope that you’ll join our 12,000+ weekly iTunes listeners and rock your social media channels as a result!

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      episode 91: Your Personal Brand: Why It's The Most Important Career Asset You Own


      Did you know it takes less than two-tenths of a second for an online user to form a first opinion about your brand based on social media? Or that 77% of recruiters use search engines to learn about candidates? And of those researching candidates online, 35% eliminated a candidate from consideration based on information found online. Your personal brand is the most important career asset you own. We're talking all about personal branding and how you can succeed in today's competitive market.


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         13m
       
       

      episode 90: 21 Actionable Facebook and Instagram Video Tips You Can Try Today


      As video content on social media becomes more widely used, it’s clear that companies not using video are missing out on a big opportunity to bring their brand to life. Video makes your brand more human, engaging, and helps to create trust because people get to meet the folks that help to make your company thrive. In episode #90, Hailley & Brian dive into 21 actionable tips on how you can create engaging videos for the two of the largest platforms out there: Facebook and Instagram.


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         14m
       
       

      episode 89: The Best Times to Post on Social (According to Research), LinkedIn Launches Video Ads for Businesses, GIPHY Marketing Ideas, & More!


      Tons of exciting and interesting things to talk about in the world of social media this week! We're breaking down the best times to post to social media (according to more than 20 research studies). LinkedIn launched a great new video ad product for marketers and businesses looking to reach a targeted audience.  Buffer has a brand new GIPHY channel and we have some great ideas for you. We're also sharing some exciting news - The Buffer mobile app has been nominated for a Webby Award!


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         13m
       
       

      episode 88: The 10 Top New Social Media Tools to Try in 2018 for Marketers


      2018 is in full swing and you might be looking for new social media tools to add to your marketing stack! According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 tools in the marketing technology landscape. So where do you start? As part of our State of Social Media 2018 campaign, we partnered with the team at Product Hunt to put together a list of the latest trending social media tools for marketers to try in 2018.


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         13m
       
       

      episode 87: Facebook & Cambridge Analytica (What You Need to Know), 3 Must-Read Social Media Books in 2018, Instagram Algorithm Changes, and More!


      Another busy week in the world of social media!  We're covering everything you need to know to stay up-to-date on the latest happenings in social media marketing.  In episode #87, Hailley and Brian chat about the recent Facebook & Cambridge Analytica data incident, new and exciting changes to the Instagram algorithm, 3 must-read social media books in 2018, YouTube Stories, and more!


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         13m
       
       

      episode 86: 11 Content Creation Hacks: Strategies & Tools to Take Your Social Media to the Next Level (Plus a Big Announcement!)


      Content is the golden ticket to social media success. People know, love, and trust your brand on social because of the content you share across each channel. How do we as marketers and business owners create consistently great content that audiences love and keep coming back to? In episode #86, Hailley and Brian explore 11 content creation hacks that will help to save you time and increase your reach on social media. Plus, we're super excited to share a big announcement to share with you!


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       2018-03-19  15m
       
       

      episode 85: 6 Rules For Great Storytelling & Why Stories Are Your Most Important Social Media Asset


      Pixar and their team of incredible writers are arguably some of the greatest storytellers of our generation.  As a marketer, effective storytelling involves a deep understanding of human emotions, motivations, and psychology. Luckily for us, Pixar openly shares their knowledge for everyone to learn from! In episode #85, Hailley and Brian break down 6 must-have rules for great storytelling and why stories are your brand's most important social media asset.


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       2018-03-12  14m
       
       

      episode 84: Instagram Marketing Growth: 3 Proven Tactics To Grow Followers & Engagement (Plus An Exciting Announcement!)


      Instagram now has more than 800 million monthly users - more than 500 million of whom use Instagram every single day, sharing more than 250 million piece of content each day. How can you stand out among the other millions photos, videos, & stories posted each day? How can you create beautiful content for Instagram? In episode #84 of The Science of Social Media, Hailley and Brian break down 3 proven tactics the most successful brands on Instagram use to grow their followers and engagement!


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       2018-03-05  16m
       
       

      episode 83: 83: The State of Video Marketing in 2018, Big Changes Coming to Twitter, and Our Top 3 YouTube Hacks for Brands


      We're diving into the State of Video Marketing in 2018, including all of the incredible data and takeaways from Wyzowl's 600+ marketer survey. After that we're breaking down the monumental change that will be hitting Twitter in mid-March. This change will impact the Twitter API and the way brands and marketers post content. We'll also be diving into our 3 favorite YouTube hacks. These hacks have helped us to grow our channel and increase video views over the last several months!


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       2018-02-26  11m
       
       

      episode 82: Habits of Successful Marketers, The Science of Confidence in Leadership, Why We're Always Learning, & More!


      We talk a lot about specific marketing and social media tactics and strategies on this show, but rarely do we talk about the soft or "intangible skills" that really great marketers have in common. In episode #82, Hailley and Brian chat about the habits of some of the most successful marketers across all industries, the science of confidence in leadership, and what you can do to continue to grow in your own career.


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       2018-02-19  12m