The Science of Social Media

Your weekly sandbox for social media insights, stories, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and businesses in every industry. Whether you're a social media team of one, business owner, ecommerce marketer, growth strategist, community manager, or part of an emerging global brand, you're sure to find something actionable in every single episode. Join our 30,000+ weekly listeners who are taking their social media marketing to the next level.

Eine durchschnittliche Folge dieses Podcasts dauert 14m. Bisher sind 157 Folge(n) erschienen. Dies ist ein wöchentlich erscheinender Podcast


episode 157: Inside the World of Micro-Influencers, the Influencer Strategy Getting the Best Results Today

They say bigger is better ... but in the case of influencer strategy, we think the opposite could be true!The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. More engagement, more clicks, and lower ROI. Join us for this episode as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns...



episode 155: Best Instagram Apps for Marketers: The Rise of the Single-Job, Standalone App

The Instagram app by itself is supremely powerful.But did you know all the best apps to take your Instagram marketing to even greater heights? The trend of single-job, standalone apps has brought a huge amount of power into the hands of social media marketers, and we can’t wait to share our favorite picks with you today...



episode 154: The Best New Pinterest Marketing Strategies Working Today

How are brands and businesses succeeding on Pinterest today? And how can you follow their playbooks to make waves yourself? We go deep on all things Pinterest marketing in this episode. Join us as we explain the latest strategies, best content tips, and newest distribution tactics to help you get results on Pinterest and drive more engagement and clicks. There are lots of people getting amazing results on Pinterest...



episode 153: 8 Fun Things to Try on Instagram You Probably Haven't Thought of Before

It can be hard to stay on top of the latest news for everything that’s coming to social media. We'd love to help you. This episode of The Science of Social Media takes a dive into Instagram marketing with a look at eight little-known features that you can try today.We want to ensure you get maximum exposure for your brand on Insta. These tips may be just the thing to help you stand out. Here's hoping!- Dave & Heather-MaeRead the Show Notes:https://buffer...



episode 153: How tentree created a record-breaking Instagram campaign

Welcome to a special edition of the Buffer podcast. In this episode, the team from tentree will share exactly how they created and launched an Instagram campaign that generated more than 15.5 million likes on a single post, making it the fourth most-liked post in Instagram history...



episode 152: Need a Chatbot Marketing Strategy? We've Got You Covered

When you think of chatbot marketing, what comes to mind?Opinions run the gamut from fear — “What’ll it be like to entrust my customer service to a computer?” — to humor — “Here comes the robot apocalypse!” But reality is that there are marketing teams and support teams and sales teams making serious progress with their chatbot strategies.We want to help you be one of those brands with a rockin' chatbot strategy...



episode 151: Marie Kondo-ing Your LinkedIn: The LinkedIn Audit Blueprint to Help Your Profile Shine

We wish for you to have the very best, most fulfilling career possible, doing work that you love.And one of the best routes to that dream job is having a dreamy LinkedIn profile!We'll show you how.Today we’re giving you a checklist for a LinkedIn makeover. We’ll provide many different ways to optimize your LinkedIn profile and boost your presence - and the presence of your brand - so that you can shine...


 2019-06-17  15m

episode 150: The Most Essential (and Surprising) Social Media Statistics and Facts of 2019

What role do social media stats and facts play in your day-to-day?As social media marketers, we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. Social media stats make a difference.Plus, you never know when you'll need a good trivia tidbit to impress at a party. :PIn this episode, we hope you'll find it all: both the necessary stats and facts to inform your social media decisions plus some social media numbers that will surprise and entertain...


 2019-06-10  14m

episode 149: Tiny Tips for Delivering Out-of-This-World Customer Support on Social Media

If you’re serious about building a remarkable brand on social media, we believe that a core component of your strategy needs to be engagement.Engagement with fans.Engagement with your audience.And engagement with your customers.One of the primary components to engagement is customer support, working with your team to answer questions and serve customers on social.In today's episode, we’ll give you a toolbox filled to the brim with ideas, tips, and tools that you can put into practice today...


 2019-06-03  14m

episode 148: What If Instagram Got Rid Of Likes? Plus Even More Social Media What Ifs

What if you had a magic wand and could make any change you wanted on social media?Quite a question, right? Well, we dove into the many different what if scenarios -- both real and imagined -- that may shape social media in the months and years to come.  We pulled up all the latest news and changes so that you’ll know what to expect next on social. And we also polled the Science of Social Media listeners to see what they’d change on social media if they had a magic wand...


 2019-05-28  13m