The Science of Social Media

The Science of Social Media is your weekly sandbox for social media marketing stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each and every episode. It’s our hope that you’ll join our 12,000+ weekly iTunes listeners and rock your social media channels as a result!



      episode 69: The Silent Rise of LinkedIn To 500M Members: What Marketers Need To Know For 2018

      What if we told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands?

      While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

      The reason for this sudden growth?

      LinkedIn is no longer known only for their résumé and job searching capabilities. It's evolving ...



      episode 68: Facebook Organic Reach Continues To Decline, Our Chat with Gary Vee, LinkedIn Video, and More!

      Important updates in the world of social media and marketing! 

      This week, we chat about the continued decline of Facebook organic reach (including BuzzFeed Tasty's unbelievable dip in video views), LinkedIn video and what marketers need to know, our chat with Gary Vee at the Animoto Video Summit in NYC, Snapchat data, and more. 

      We'd love to hear what you think about this new style of episode on The Science of Social Media. 

      Like it? Love it? Want to hear more of it...



      episode 67: 5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer

      Social media studies have given us great ideas to improve our social media marketing, helped us understand the psychology behind social media behaviors, and made us better marketers.

      To help you better understand the ever-changing social media landscape, we jumped into the latest social media research papers, hoping to discover some under-the-radar insights to help supercharge your social media marketing strategy as we head into 2018.

      In episode #67 of The Science of Social M...



      episode 66: Creative Facebook Messenger Marketing Strategies You Can Try Today

      There are now more than 1.3 billion people using Facebook Messenger every month. Yes, billion with a B!

      Have you considered the possibility of using Messenger for your marketing?

      We certainly have! And we have been experimenting with different ways to include Messenger as one of our go-to marketing tools, by sending out our latest blog posts through Messenger and engaging and helping our customers through the platform too.

      Since we are in the midst of figuring things o...



      episode 65: 8 Tips To Quickly Master Social Media for Businesses & Entrepreneurs

      Much has been talked about on The Science of Social Media regarding social media strategy.

      In the last few episodes alone, we've covered everything from Facebook advertising and social media psychology to getting more views for your videos and creating remarkable marketing content.

      But one thing that often gets overlooked in all of the detail is a more general approach to social media for businesses and entrepreneurs.

      What should businesses be thinking about? What are...



      episode 64: The 15-Minute Experts Guide to Facebook Advertising

      Understanding how to leverage and strategically utilize Facebook Ads is becoming a staple part of almost every social media strategy.

      And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Boosted Posts or even run a full-blown Facebook advertising campaign.

      Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content.

      But where do marketers st...



      episode 63: Why We Think Social Media Is For Branding & Engagement, Not Traffic or Revenue

      Social media is changing.

      It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales.

      When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed.

      Then, we hit content shock.

      There is...



      episode 62: Top 9 Books Every Social Media Marketer Should Read & What Makes Them Great

      "Whenever you read a good book, somewhere in the world a door opens to allow in more light." - Vera Nazarian

      Books have the power to open our minds to new and tremendously exciting ideas - no matter what the subject.

      It's no surprise that some of the greatest thinkers, marketers, and inventors in history spent a good portion of their day reading a variety of works from around the world.

      As social media managers and marketers, it's crucial that we read as much as we...



      episode 61: Why Facebook Is Blue - The Science of Colors In Marketing & Social Media

      Why is Facebook blue?

      Can colors impact how people perceive your brand and ultimately impact their purchasing decisions? 


      The visual sense is the strongest developed one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.

      So how do colors really affect us and what is the science of colors in marketing and social media?

      Join us for episode #61 as we explore the incredible world of c...



      episode 60: Understanding the Facebook and Instagram Algorithms [7 Key Factors That Determine Success]

      The Facebook and Instagram algorithms are a mystery for so many marketers, yet they are also ingenious and brilliant in showing the best content to the most people.

      Algorithms are crafted and refined over and over again to provide people with a meaningful experience on each social media platform. In other words, it's the user that comes first above all else on Facebook and Instagram.

      But how exactly do the Facebook and Instagram algorithms work? And how can marketers use...