The Science of Social Media

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

Eine durchschnittliche Folge dieses Podcasts dauert 13m. Bisher sind 200 Folge(n) erschienen. Dieser Podcast erscheint wöchentlich

episode 197: How Local Businesses Can Crush It On Social (And Keep Customers Coming Back... Without Spending a Dime)

As of July 2020, more than half of all the people on Earth use social media.

With so much of the world’s population using social channels — and more joining for the first time each day — social media offers incredible opportunities to connect with your customers, no matter your business size.

And in this episode, we’re going to focus in on exactly how local businesses can get most out of social media...


 2020-08-13  16m

episode 196: Measuring Social Media Success Using Data

The thing we love most at Buffer is helping you succeed at social media. But I’m sure every social media manager has at some point asked themselves the question… "what exactly does success look like?"

In this episode, we’re going to help you to define what success might look like for your business and specifically how you can use data to measure success, thanks to some expert advice from Buffer's Alfred Lua...


 2020-07-09  8m

episode 195: How to Sell More Online

According to data from Shopify, new stores created online grew 62 percent between March 13th to April 24th, 2020. 

With so many businesses moving from brick-and-mortar to online, and many people embracing their inner entrepreneur and starting completely new businesses, we’ve seen a ton of people asking questions around how to sell online.

In this episode, we're joined by Simon Heaton, Demand Gen Lead at Shopify, who will be sharing five tips to help you to sell more online...


 2020-06-25  13m

episode 194: Inside Buffer's Formula for Customer Engagement on Social Media

As people have been spending more time and home, screentime and time on social channels have also gone up. This has led to big jumps in engagement for many brands. And though a rise in engagement is great for marketers, it can also bring unexpected challenges and more demand for support...


 2020-05-26  18m

episode 193: How to Stay on Top of an Ever-Changing Industry in 30-Minutes Per Day

Does this sound familiar: One minute your social strategy is flying... the next, numbers are down, and it's hard to pinpoint exactly why. We're sure every social media marketer can relate to this in one way or another. But no need to worry. Today, we're opening up about how we stay on top of the social media industry here at Buffer...


 2020-05-11  13m

episode 192: Adapt and Thrive — Social Media Advice to Get You Through (Part Two)

This week we’re jumping back into our Buffer Session on how to adapt your social media strategy and thrive in this changing times.

(If you didn’t catch part one, we released that last week. Feel free to jump back and start there.)

In part two, Buffer’s Kevan Lee and Darcy Peters are again joined by Janet Mesh CEO at Aimtal...


 2020-04-30  12m

episode 191: Adapt and Thrive — Social Media Advice to Get You Through (Part One)

Now more than ever social media may be one of your most important channels for connecting with your audience and your customers.

The tricky part? Social media strategies have changed just as fast as everything else!

This past week we held our first Social Media Sessions event. During the session, Kevan Lee, Buffer’s VP of marketing, was joined by our Customer Advocacy Lead Darcy Peters and Janet Mesh CEO at Aimtal to answer a bunch of social media marketing questions...


 2020-04-23  13m

episode 190: Why Brands Shouldn't Overlook Pinterest (Plus 3 Strategies You Can Use Today)

When most people think of social media platforms, Facebook, Instagram, Twitter — maybe even TikTok — tend to be top-of-mind. But today we're sharing why you should be thinking about Pinterest and how it could fit with your social strategies. 

Occasional Science of Social Media co-host and Buffer’s head of PR Hailley Griffis takes a deep dive into data and tactics shared with us by the Pinterest team...


 2020-04-06  9m

episode 189: What’s Next for Instagram? New Strategies to Make Your Brand Stand Out

"I feel like I’m getting tired of Instagram and I get the feeling other people are too." 

This week, we speak with Buffer’s head of content Ash Read to discuss the future of Instagram. Ash shares a few unconventional opportunities for brands to stand out on the platform and how he sees Instagram marketing evolving. We also discuss why brands should be focused on community building above all else, and the one aspect of marketing that will never change... storytelling...


 2020-03-30  14m

episode 188: How a VP of Marketing Looks at Social Media Metrics

What metrics really matter to social media marketers and marketing leaders?

We’re really excited to share our new podcast format with you all today. Every week, the Buffer team (and occasional special guests) will be answering your biggest social media marketing questions...


 2020-03-23  14m