The Science of Social Media

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

https://buffer.com/podcast

Eine durchschnittliche Folge dieses Podcasts dauert 13m. Bisher sind 191 Folge(n) erschienen. Jede Woche gibt es eine neue Folge dieses Podcasts
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episode 188: How a VP of Marketing Looks at Social Media Metrics


What metrics really matter to social media marketers and marketing leaders?We’re really excited to share our new podcast format with you all today. Every week, the Buffer team (and occasional special guests) will be answering your biggest social media marketing questions...


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   14m
 
 

Social Media Management in Times of Crisis


These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together.So what does social media management look like over the coming weeks and months? We’re still figuring it out.We hope that the thoughts in this episode can act as a starting point to work from as we navigate the current and up-coming challenge...


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   12m
 
 

episode 187: Encore: Inside the Facebook Ads of Your Competitors


(Right now we’re working on creating a brand new, refreshed version of The Science of Social Media. We can’t wait to share it with you next week. We think you’ll love it. In the meantime, we're revisiting one of our top from the past year. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you...


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   12m
 
 

episode 186: Encore: A Crash Course in Microcopy for Social Media Captions


(Right now we’re working on creating a brand new, refreshed version of  The Science of Social Media. We can’t wait to share it with you in just a few weeks. We think you’ll love it. In the meantime, we're revisiting  one of our top episodes of 2019. Thank you for being along for the ride  and for making The Science of Social Media  part of your podcast  routine. We're very grateful to have you.)Copywriting is one of the most essential skills for a marketer to have...


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   13m
 
 

episode 185: Encore: Marie Kondo-ing Your LinkedIn — The LinkedIn Audit Blueprint to Help Your Profile Shine


(Right now we’re working on creating a brand new, refreshed version of The Science of Social Media. We can’t wait to share it with you in just a few weeks. We think you’ll love it. In the meantime, we're revisiting one of our top episodes of 2019. Thank you for being along for the ride and for making The Science of Social Media  part of your podcast routine. We're very grateful to have you.)We wish for you to have the very best, most fulfilling career possible, doing work that you love...


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 2020-02-25  16m
 
 

episode 184: Find the Best Times to Post on Social Media


Does the timing of your social media posts still matter?Here at Buffer, we think so! And in today's episode we'll be guiding you through our processes for finding the best times to post on platforms like Facebook, Instagram, Twitter and LinkedIn.Here are the show notes: https://buffer.com/library/best-time-to-post-on-social-media- Dave & BonnieAbout the Show:The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration...


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 2020-02-17  9m
 
 

episode 183: How to discover what works: Our guide to social media experiments


Over the years, we’ve shared plenty of tips and tactics to help you with social media marketing but one thing we haven’t really done well is to explain how to run social media marketing experiments…Today you’ll learn the six simple steps we use to run social media experiments, and we’ll also share some experiment ideas that you can get started with right away.Here are the show notes: https://buffer...


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 2020-02-10  10m
 
 

episode 182: How the Instagram Algorithm Works in 2020 (Plus a New Stories Feature)


Do you have a burning question about the Instagram algorithm? If you do, chances are it may have been answered recently.Instagram recently held a Q&A where it shared the ins and outs of the algorithm and publicly addressed some myths and rumours about how it works.  In this episode, we’ll give you a run through of the main questions Instagram answered during this Q&A and we’ll dive deeper into how the algorithm works based on some data Instagram shared a while back...


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 2020-02-04  9m
 
 

episode 181: 11 Thumb-Stopping Instagram Stories Design Tips


Instagram Stories has over 500 million daily active users, meaning half of Instagram’s overall user base create or view stories every single day.This means you have the potential to connect with your Instagram audience in two different places on the app — the feed and stories — and you don’t want to waste that opportunity with dull Stories and visuals...


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 2020-01-27  9m
 
 

episode 180: How Brands Can Leverage Pinterest To Make Sales


Did you know: Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions.Talk about buying power!Pinterest is no longer simply a place to save ideas and build dream boards. Instead, Pinterest has turned into the world’s largest visual discovery platform...


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 2020-01-20  8m