Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.
https://buffer.com/podcast
Gesamtlänge aller Episoden: 2 days 11 hours 3 minutes
episode 201: 5 Social Media Content Ideas for 2023
Oh hi there, it’s been a while! We’re experimenting with kicking off the Science of Social Media podcast again! On today’s episode we take a look back at our best performing social media posts of 2022 and share what worked! We’ll also celebrate the launch of our latest Buffer feature, Ideas, a tool to help you save, store, and action all your best ideas. Head here to learn more: https://buffer...
Introducing Small Business, Big Lessons Season 2 — A Buffer Original Series
Listen to a preview of Small Business, Big Lessons, a podcast from Buffer that goes behind-the-scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far).
The eight-episode series tells business stories from extraordinary small businesses and the people behind them, examining how they’re doing things differently and what we can learn from their journeys...
episode 200: How to Build an Audience on Twitter (with Matthew Kobach)
Welcome to episode 200 of The Science of Social Media! Thanks to each and every one of you for tuning in to the show and joining us on this journey.
Today we're focusing on how you can build an audience on Twitter.
Twitter has over 321 million monthly active users, and it’s the perfect platform to build an audience — either for your personal brand or on behalf of your company...
episode 199: Allyship and Anti-Racism on Social Media
Today’s episode is a little different from usual. In this episode, we’re focusing on allyship and anti-racism on social media.
Back in June, Buffer made a commitment to anti-racism work as an organization, as did many other brands worldwide.
And we want to regularly focus on this topic here on The Science of Social Media to keep ourselves accountable and also help others to continue to move forward and stand up to racial injustice and fight for equality for all...
episode 198: No Budget, No Problem: Shifting Social Media Strategy in the Face of COVID-19
As Q4 approaches, budgets are top of mind for many of us.
And if you’re feeling worried about managing budgets, and hitting your goals, you’re not alone — a recent study on the marketing impact of COVID-19 from LinkedIn found that budget cuts are the top concern and the biggest challenge for marketers right now.
In this episode, we're joined by Buffer's VP of Marketing Kevan Lee...
episode 197: How Local Businesses Can Crush It On Social (And Keep Customers Coming Back... Without Spending a Dime)
As of July 2020, more than half of all the people on Earth use social media.
With so much of the world’s population using social channels — and more joining for the first time each day — social media offers incredible opportunities to connect with your customers, no matter your business size.
And in this episode, we’re going to focus in on exactly how local businesses can get most out of social media...
episode 196: Measuring Social Media Success Using Data
The thing we love most at Buffer is helping you succeed at social media. But I’m sure every social media manager has at some point asked themselves the question… "what exactly does success look like?"
In this episode, we’re going to help you to define what success might look like for your business and specifically how you can use data to measure success, thanks to some expert advice from Buffer's Alfred Lua...
episode 195: How to Sell More Online
According to data from Shopify, new stores created online grew 62 percent between March 13th to April 24th, 2020.
With so many businesses moving from brick-and-mortar to online, and many people embracing their inner entrepreneur and starting completely new businesses, we’ve seen a ton of people asking questions around how to sell online.
In this episode, we're joined by Simon Heaton, Demand Gen Lead at Shopify, who will be sharing five tips to help you to sell more online...
episode 194: Inside Buffer's Formula for Customer Engagement on Social Media
As people have been spending more time and home, screentime and time on social channels have also gone up. This has led to big jumps in engagement for many brands. And though a rise in engagement is great for marketers, it can also bring unexpected challenges and more demand for support...
episode 193: How to Stay on Top of an Ever-Changing Industry in 30-Minutes Per Day
Does this sound familiar: One minute your social strategy is flying... the next, numbers are down, and it's hard to pinpoint exactly why. We're sure every social media marketer can relate to this in one way or another. But no need to worry. Today, we're opening up about how we stay on top of the social media industry here at Buffer...