Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.
https://buffer.com/podcast
Gesamtlänge aller Episoden: 2 days 11 hours 3 minutes
episode 184: Find the Best Times to Post on Social Media
Does the timing of your social media posts still matter?
Here at Buffer, we think so! And in today's episode we'll be guiding you through our processes for finding the best times to post on platforms like Facebook, Instagram, Twitter and LinkedIn.
Here are the show notes: https://buffer...
episode 183: How to discover what works: Our guide to social media experiments
Over the years, we’ve shared plenty of tips and tactics to help you with social media marketing but one thing we haven’t really done well is to explain how to run social media marketing experiments…
Today you’ll learn the six simple steps we use to run social media experiments, and we’ll also share some experiment ideas that you can get started with right away.
Here are the show notes: https://buffer...
episode 182: How the Instagram Algorithm Works in 2020 (Plus a New Stories Feature)
Do you have a burning question about the Instagram algorithm? If you do, chances are it may have been answered recently.
Instagram recently held a Q&A where it shared the ins and outs of the algorithm and publicly addressed some myths and rumours about how it works. In this episode, we’ll give you a run through of the main questions Instagram answered during this Q&A and we’ll dive deeper into how the algorithm works based on some data Instagram shared a while back...
episode 181: 11 Thumb-Stopping Instagram Stories Design Tips
Instagram Stories has over 500 million daily active users, meaning half of Instagram’s overall user base create or view stories every single day.
This means you have the potential to connect with your Instagram audience in two different places on the app — the feed and stories — and you don’t want to waste that opportunity with dull Stories and visuals...
episode 180: How Brands Can Leverage Pinterest To Make Sales
Did you know: Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions.
Talk about buying power!
Pinterest is no longer simply a place to save ideas and build dream boards. Instead, Pinterest has turned into the world’s largest visual discovery platform...
episode 179: Encore: The 7 Important Skills You Need to Be a Successful Social Media Marketer
(This week, we're re-airing our top episode of the year. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you. Wishing you a great 2020!)
A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another...
episode 178: Encore: 8 Fun Things to Try on Instagram You Probably Haven't Thought of Before
(This week, we're revisiting one of our top episodes of 2019. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you. Happy new year!)
It can be hard to stay on top of the latest news for everything that’s coming to social media. We'd love to help you. This episode of The Science of Social Media takes a dive into Instagram marketing with a look at eight little-known features that you can try today...
episode 177: Introducing: Breaking Brand, Episode One
Today, we have a special episode for you — something a bit different than usual.
We’d love to share the first episode of our new podcast series, Breaking Brand, which follows the story of a world-class branding agency closing up shop in order to start a totally new business from scratch.
If you enjoy this episode, the full season is available to listen to now, wherever you get your podcasts. Just search Breaking Brand in your podcast app to subscribe...
episode 176: The Best Instagram Stories of 2019
Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach.
Over 500 million people use Instagram Stories every day.
So when it comes to picking some of the best Stories campaigns of 2019, we really have a lot of options...
episode 175: Why social commerce will rule social media in 2020
What will the future hold for social media?
We have a pretty good guess that social commerce will play a large role. From Instagram Checkout to Pinterest Shop the Look - and everything else in between - the social networks have commerce on their roadmaps. Expect to see a lot more of it in 2020, and get your brand and business prepared today with our episode all about social commerce...