The Science of Social Media

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

https://buffer.com/podcast

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episode 180: How Brands Can Leverage Pinterest To Make Sales


Did you know: Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions.

Talk about buying power!

Pinterest is no longer simply a place to save ideas and build dream boards. Instead, Pinterest has turned into the world’s largest visual discovery platform...


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 January 20, 2020  8m
 
 

episode 182: How the Instagram Algorithm Works in 2020 (Plus a New Stories Feature)


Do you have a burning question about the Instagram algorithm? If you do, chances are it may have been answered recently.

Instagram recently held a Q&A where it shared the ins and outs of the algorithm and publicly addressed some myths and rumours about how it works.  In this episode, we’ll give you a run through of the main questions Instagram answered during this Q&A and we’ll dive deeper into how the algorithm works based on some data Instagram shared a while back...


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 February 4, 2020  9m