The Science of Social Media

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

https://buffer.com/podcast

Eine durchschnittliche Folge dieses Podcasts dauert 13m. Bisher sind 216 Folge(n) erschienen. Dies ist ein wöchentlich erscheinender Podcast.

Gesamtlänge aller Episoden: 2 days 11 hours 3 minutes

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episode 150: The Most Essential (and Surprising) Social Media Statistics and Facts of 2019


What role do social media stats and facts play in your day-to-day?

As social media marketers, we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. Social media stats make a difference.

Plus, you never know when you'll need a good trivia tidbit to impress at a party...


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 June 10, 2019  14m
 
 

episode 151: Marie Kondo-ing Your LinkedIn: The LinkedIn Audit Blueprint to Help Your Profile Shine


We wish for you to have the very best, most fulfilling career possible, doing work that you love.

And one of the best routes to that dream job is having a dreamy LinkedIn profile!

We'll show you how.

Today we’re giving you a checklist for a LinkedIn makeover. We’ll provide many different ways to optimize your LinkedIn profile and boost your presence - and the presence of your brand - so that you can shine...


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 June 17, 2019  15m
 
 

episode 152: Need a Chatbot Marketing Strategy? We've Got You Covered


When you think of chatbot marketing, what comes to mind?

Opinions run the gamut from fear — “What’ll it be like to entrust my customer service to a computer?” — to humor — “Here comes the robot apocalypse!” But reality is that there are marketing teams and support teams and sales teams making serious progress with their chatbot strategies...


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 June 24, 2019  15m
 
 

episode 153: How tentree created a record-breaking Instagram campaign


Welcome to a special edition of the Buffer podcast. 

In this episode, the team from tentree will share exactly how they created and launched an Instagram campaign that generated more than 15.5 million likes on a single post, making it the fourth most-liked post in Instagram history...


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 June 26, 2019  31m
 
 

episode 153: 8 Fun Things to Try on Instagram You Probably Haven't Thought of Before


It can be hard to stay on top of the latest news for everything that’s coming to social media. We'd love to help you. This episode of The Science of Social Media takes a dive into Instagram marketing with a look at eight little-known features that you can try today.

We want to ensure you get maximum exposure for your brand on Insta. These tips may be just the thing to help you stand out...


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 July 1, 2019  13m
 
 

episode 154: The Best New Pinterest Marketing Strategies Working Today


How are brands and businesses succeeding on Pinterest today? 

And how can you follow their playbooks to make waves yourself? 

We go deep on all things Pinterest marketing in this episode. Join us as we explain the latest strategies, best content tips, and newest distribution tactics to help you get results on Pinterest and drive more engagement and clicks. There are lots of people getting amazing results on Pinterest...


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 July 8, 2019  14m
 
 

episode 155: Best Instagram Apps for Marketers: The Rise of the Single-Job, Standalone App


The Instagram app by itself is supremely powerful.

But did you know all the best apps to take your Instagram marketing to even greater heights? 

The trend of single-job, standalone apps has brought a huge amount of power into the hands of social media marketers, and we can’t wait to share our favorite picks with you today...


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 July 15, 2019  12m
 
 

episode 157: Inside the World of Micro-Influencers, the Influencer Strategy Getting the Best Results Today


They say bigger is better ... but in the case of influencer strategy, we think the opposite could be true!

The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. More engagement, more clicks, and lower ROI. 

Join us for this episode as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns...


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 July 22, 2019  12m
 
 

episode 157: Grade Your Marketing for Free With These 10+ Tools


If you want to know if you've checked all the right boxes for your marketing, then look no further than this set of free marketing graders.

You can see whether or not your social profiles are set up correctly, how well your website performs, how solid your brand seems. Grading tools can reveal a huge number of checkmarks to celebrate as well as a host of opportunities to shore up...


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 July 29, 2019  12m
 
 

episode 158: How to Get the Very Most out of Buffer (Tips From the Team)


So much of social media marketing happens in our social media management tools. On today's episode, we want to make sure this feels like time well spent!

We’d love to let you in on all the best secrets and time savers and game changers when it comes to using Buffer for your social media marketing. Plus, we’ll take things one step further and dive into some shortcuts and hacks to get the most out of Buffer plus marketing tools like Zapier, Pocket, Feedly, AirTable, Trello, and more...


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 August 5, 2019  14m